by Miruna Dragomir | Jun 28, 2018 | News and Trends, Social Media
In case you didn’t feel or hear the waves by now, last week was a wild, wild time. Cannes Lions 2018 Festival took place and the greatest people in the industry came together in the most beautiful location, listened to some great talks, visited some cool beaches and...
by Miruna Dragomir | Jan 18, 2023 | News and Trends, Social Media
2022 was an exciting year for social media. If I were to summarize it instinctively, I’d say I remember Instagram updates galore, TikTok’s rise to fame, and Elon Musk. No need for any extra words to understand that. As reliable as my selective memory is, I...
by Maria Deac | Sep 16, 2025 | Inspiration, Marketing, Social Media
Social media engagement rate measures how actively your audience interacts with your content, but each platform calculates it differently. Instagram uses likes/comments/followers, while TikTok includes shares, saves, and completion rates in their algorithm scoring....
by Mihaela Scutaru | Nov 24, 2025 | Marketing, Social Media
The state of social media is best understood through the numbers. With more than 5.4 billion people using social platforms and handling an average of 7 apps per month, the industry has never been more complex, or more competitive. To cut through the noise, we’ve...
by Denisa Lamaj | Sep 14, 2026 | Social Media
For nearly two years, I posted on LinkedIn whenever I had something ready, then went quiet again. I never posted enough to know which topics or formats actually worked for my audience. Meanwhile, I was creating content almost every day for SaaS brands, from SEO and AI...
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