Social CRM is your ticket to high-quality real-time engagement with customers, on the platforms where they already hang out. You'll get solid data on behavior and sentiment with unprecedented granularity. Social CRM tools empower sales and marketing teams to deliver a...
B2B Content Marketing Specialist
Maria is a content marketer, SEO copywriter, and social media specialist with experience working for a wide range of B2B businesses. She loves to keep up with the evolution of digital marketing, particularly in areas such as social media management, content, SEO, and PR. She is passionate about her work and loves to add a unique spin to any topic.
- social media optimization
- content marketing strategy
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10 steps to a winning video marketing strategy in 2025
Inspiration, Marketing, Social Media
A solid video marketing strategy is no longer optional. It’s the backbone of modern content. In 2025, 91% of consumers say video quality impacts their trust in a brand, and nearly every brand with a pulse is using video to drive engagement, conversions, and that...
How to grow on Threads: 10 best practices to gain followers in 2025
Threads is still in its figuring it out era, which makes it both confusing and kind of exciting. It feels like yet another platform to show up on, but there’s something happening here. The vibes are looser, the stakes feel lower, and there’s real potential to build...
How to schedule YouTube shorts in 2025 for better engagement
If you're managing a YouTube channel, you already know the power of YouTube Shorts for growing your audience. But if you want to take full advantage of this type of content, posting when you feel like it won't cut it. With YouTube videos, posting strategically and...
Authority content and how to grow brand credibility
Writing and scaling authority content is tough. I get it. After writing over 450 pieces and constantly learning from the best in the industry, my biggest takeaway is... you can’t fake value. Rather than filling an already competitive space, authority content means...
Social media community management: the definitive guide for 2025
Essentially, social media community management refers to the ongoing process of building genuine relationships with your audience. Community managers don't necessarily post content, but rather, they are responsible for creating a space where brands and audiences...
How to create engaging content on LinkedIn: 11 tips for marketers
LinkedIn is taking off like never before. Whether you're looking to advance your career, grow a personal brand, or reach a specific target audience — the world's largest professional network has something for everyone. That's why more people than ever are scheduling...
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