by Lisa Toner | Jun 27, 2019 | Social Media
We’ve all been there: You’ve created a piece of content — a blog, an ebook, a report, a video — with expectations of high volume traction… and then nothing happened. It sucks. You stare at your data, hitting refresh over and over again,...
by Miruna Dragomir | Jun 18, 2019 | Brand, Marketing
Force of habit is pushing me to start this article with a nice and cliche definition of what content marketing is and why it’s so important in today’s world. Experience tells me, however, that I’d be preaching to the choir. All of us here are already convinced by the...
by Kristin Savage | Jun 13, 2019 | Brand, Marketing
The way we see it, branded content merges branding and advertising. It targets human emotions in a calculated and very artistic manner. Branded content challenges the principles of content creation as we know it. It tends to go the extra mile and tap into...
by Vlad Calus | Jun 3, 2019 | News and Trends
Well, well, well… happy to see that you’re back for our monthly piece. As always I scatter all over the web to find the juiciest and interesting news you’ve missed in May. So if you’ve been too busy focusing on building & creating content now’s a perfect...
by Ellie Mirman | May 29, 2019 | Marketing, Social Media
I’m a marketing manager — that means I love and have expertise in marketing, but rarely get to actually do it myself. But last month, my social media manager moved into a new role, leaving the duty of running all of our social accounts unclaimed. In the...
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