Repurposing a blog post into a newsletter might seem like a straightforward task for communication specialists. After all, how hard can it be? Just shorten the blog post to a few paragraphs, highlight the key insights, paste it into your newsletter template, and hit send. Simple, right?
Well, it might be even easier than you think! Repurposing blog content into newsletters isn’t just about repackaging your content into a different format; it’s about efficiently reaching your audience in a new way. And with the right tools, this process can be incredibly simple.
Say hello to our repurposing generator because from now on you’ll get your newsletter in seconds.
How to repurpose blog posts into newsletters
1. Copy paste your text into our repurposing tool.
2. Choose the type of newsletter you aim for:
- ⚡Actionable
- 💡 Inspiring
- 🕯️Introspective
- 🙀Promotional
3. Select the writing style that suits your audience:
- 😂 Humorous: create funny and entertaining posts
- 🌟 Inspirational: craft motivating and uplifting posts
- 📚 Informative: generate educational and factual posts
- 👋 Casual: compose friendly and relaxed posts
- 💼 Formal: write professional and structured posts
- 🙃 Witty: produce clever and quick-witted posts
- 🎉 Enthusiastic: design excited and energetic posts
- 💖 Empathetic: formulate caring and understanding posts
- 💬 Convincing: construct persuasive and compelling posts
- 😛 Teasing: write playful and slightly provocative posts
4. Decide the length of your newsletter:
- 🐭 Shorter content: Ideal for quick readability, increased engagement, and actionability.
- 🐘 Longer content: Great for case studies, deep dives into topics, or thought leadership pieces.
And that’s it! You’ve repurposed your blog post into a newsletter in no time. Now go enjoy that well-deserved ice cream! 🍦
Why repurpose blog content into a newsletter?
Repurposing content allows you to reach different segments of your audience who prefer varied formats. It maximizes the value of your original content by extending its reach and impact. With tools like ours, you can do this efficiently, saving both time and creative resources, while making sure your message resonates with your audience.
Newsletters are usually shorter than blog posts, making them a great way to deliver bite-sized insights quickly. You can distill the main takeaways from your blog post into a digestible format that keeps your audience informed, without overwhelming them.
3 questions to determine if sending a newsletter is right for you
What’s your goal?
Starting a newsletter is a big step in the brand communication journey. So you should take a minute or two to set a goal because that is the foundation of your newsletter strategy.
So, do you hope to build new relationships, drive more traffic, or increase engagement with the audience you already have? Each of these goals is valid, but if your content doesn’t align with these goals or feels too promotional, it might not resonate with your audience.
Usually, if your social media or blog engagement is already strong, a newsletter can complement those channels and keep your audience informed and engaged.
What does your audience prefer?
Tough question, huh? But it’s one you can’t avoid if you want to send a purposeful newsletter. You can ask them directly. If your audience is big enough you can conduct surveys. If you communicate with a smaller audience, you can even a simple question on your brand’s social media page. Any direct information your audience wishes to receive updates via email is better than being in the dark.
If for any reason you won’t ask your audience directly, you can still get some insight by analyzing their engagement. In case your blog posts generate strong engagement, your audience might appreciate deeper, curated content through a newsletter.
Do you have consistent value to offer?
Since you are reading this article, you might already have one or two blog articles that are perfect to repurpose into a newsletter. We’re not here to say this is not enough. But you should be aware that newsletter subscribers expect consistency. You can take a break from posting on the blog without anyone noticing. However, regularly missing on sending the newsletter your audience specifically subscribed to is not as easily condoned.
Your audience could benefit from having your useful, niche-relevant info delivered directly to their inbox. But keep in mind that newsletters require regular effort. If you can consistently deliver value through well-designed, interesting content, it’s worth considering. If you’re stretched thin, it might be better to focus on other channels first.
Still unsure?
Before you fully commit, you might want to test the waters. Start with a trial newsletter. A monthly update is enough for now. Test the response, track engagement, and tweak the content based on the feedback.
Email isn’t just alive, it’s thriving
Newsletters are still top performing when it comes to ROI, growing your audience, and maintaining it engaged.
So, while some might be busy writing email obituaries, savvy marketers know better. In a world of fleeting social posts and ever-changing algorithms, email remains the VIP pass to your audience’s inbox. This is proof that sometimes, the classics never go out of style.
Plus, repurposing key insights you’re already sharing on your blog makes creating newsletters even easier. You’ve done the hard work, now it’s time to share that value straight to the inbox of your core audience. Once you decide to commit to a newsletter, give our repurposing generator a try. Let it help you connect with your audience faster and easier than ever before.
Miruna Dragomir, CMO @Planable, ex Social Media Comms Manager @Oracle & ex Marketing Coordinator @Uber. 9 years of experience in social media and marketing. Built Planable’s brand and reputation and helped grow it from 50 customers to over 6.5K. Social media fanatic, tech geek & a sucker for learning.
