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Planable is the best client-facing social media tool we've ever used and we've used a lot.
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Repurposing content isn’t a gimmick, it’s just smart marketing. Instead of spending hours manually rewriting the same blog for multiple social media platforms, you can turn one article into multiple posts instantly.
As George Danaila, our social media specialist, says:
Content doesn’t lose value, it loses visibility. Repurposing puts it back in front of the people who need it most.
Our free AI tool makes that possible by helping you extract key insights, fine-tune the message, and publish scroll-stopping content across platforms, without the hours of copy-pasting.
Content repurposing means taking one piece of content and turning it into new formats that work across multiple platforms. Instead of creating from scratch, you can repurpose old blog posts or other long form written content into social posts that capture your target audience’s attention where they already spend time: Instagram, LinkedIn, TikTok, and more.
With Planable’s free tool, you don’t just repurpose content manually. You paste in a blog, and instantly generate platform-ready posts tailored for your target audience, saving hours of copy-pasting.
I can already imagine Simon Sinek (author of the book “Start with Why”) smiling. The first thing that comes to mind when I think about the Why here is that, by repurposing content, you can avoid the daunting tasks of creating new content when you don’t feel like it.
Now, jokes aside, here’s why building a simple content repurposing strategy for social media is such a good idea:
Repurposing lets you transform the same content into social posts, short form videos, infographics, or even podcasts. With the right content repurposing strategy, one article becomes multiple assets that keep driving engagement long after the original launch.
Different people consume content in different ways. While one person might read your blog, another prefers watching video clips or scrolling through carousel posts on social media. Repurposing your blog content into multiple formats ensures you’re visible across social media channels and connecting with new audiences.
By creating content clusters around the same topic — linking your blog posts with social media content, graphics, or even video content — you signal to search engines that you have depth and authority. Repurposing can help you boost rankings, drive organic traffic, and increase discoverability.
Creating fresh, high-quality content from scratch is time consuming. Repurposing allows you to extract key insights and adapt them quickly, keeping your calendar full even if you’re working with just a few blog posts.
Repurposing ensures your brand’s message and tone stay consistent across social media platforms. Whether you’re cross posting to LinkedIn, Instagram, or formerly Twitter, your audience sees the same strategy and voice carried into every piece of content, which builds trust and recognition over time.
Repurposing blog content is smart, but doing it manually takes time. That’s where Planable’s free AI tool makes the difference:
With Planable, repurposing blog content into social media posts isn’t just easier: it’s faster, consistent, and ready to publish.
If you’ve ever wondered how to repurpose blog content for social media, most guides will tell you the same thing: break down your article into snippets, rewrite captions, and design visuals for every single channel. That works, but it also takes hours.
With Planable’s free AI tool, you can skip the manual work. Here’s how it works:
You can choose any of the following:
You can request 1, 3, or even 5 variations. But don’t worry, the tool is free and you can use it as many times as you like.
Pick according to your branding guidelines. Do you want the social media post to contain emojis and hashtags? Just press the toggle button accordingly.
Just bring in the article you’d like to repurpose and hit “generate”. Now that you selected the parameters for your social media posts, let our repurposing generator do the rest. You will receive the posts below and you can always readjust the parameters if you want something different.
Repurposing content isn’t just about copy-pasting—it’s about working smarter. These 3 tips will help you do just that.
Start with evergreen blog posts or content that continues to drive interest. Go through your blog and extract insights: statistics, quotes, or actionable steps that can stand alone. Pair them with visual content like graphics or short form videos to grab attention.
Different social media platforms demand various formats. A single blog post can become a LinkedIn post, a Twitter (formerly Twitter) thread, an Instagram carousel, or even a YouTube Shorts clip. Keep the copy concise, add hashtags where relevant, and fine tune the style to match the audience on each channel.
Break long form content into smaller, digestible pieces like quick social media graphics, carousel posts, or short form content. Add clear calls to action to drive organic traffic back to your blog. Then monitor performance across multiple channels, test different formats, and optimize your repurposing strategy based on what your audience engages with most.
Here are some quick answers to the most common questions social media marketers ask and how Planable’s free AI tool makes the process easier.
With Planable’s free AI tool, just paste your blog and select Instagram as your channel. The tool extracts key points and gives you captions, carousel ideas, or even Reel scripts, ready to post in seconds. No need to rewrite everything manually.
Instead of breaking down posts by hand, Planable’s AI tool does the heavy lifting. It generates multiple platform-ready variations instantly, so you can skip the back-and-forth and keep your content calendar full.
Evergreen content works best for repurposing because it stays valuable over time. With Planable’s tool, you can bring those posts back to life across different platforms whenever you need — without starting from scratch.
At the end of the day, repurposing blog content for social media is the simplest way to get more value from the work you’ve already done. Instead of letting blog posts collect dust, or spending hours rewriting them for each platform, you can instantly turn them into social media content that drives visibility, engagement, and traffic. Planable’s free AI tool makes that process effortless, so your ideas travel further without costing you extra time.
Miruna Dragomir, CMO @Planable, ex Social Media Comms Manager @Oracle & ex Marketing Coordinator @Uber. 9 years of experience in social media and marketing. Built Planable’s brand and reputation and helped grow it from 50 customers to over 6.5K. Social media fanatic, tech geek & a sucker for learning.
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