Wake up, social media bestie. It's time for a social media audit, or, as I would call it, a reality check. Social media audits are essential for any brand that cares about its social media results. They reveal what’s working, what’s failing, and how to improve....
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What Is a PR Crisis and How Can It Affect Your Business?
It’s a nightmare scenario that befalls even the most prestigious and well-meaning businesses: a PR crisis. For some businesses, it’s just a bump in the road. For others, it’s the beginning of the end. There is a fine line between low-profile customer service mishaps...
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