Social media community management refers to the ongoing process of building genuine relationships with your audience. Community managers don't necessarily post content, but rather, they are responsible for creating a space where brands and audiences exchange real...
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What Is a PR Crisis and How Can It Affect Your Business?
It’s a nightmare scenario that befalls even the most prestigious and well-meaning businesses: a PR crisis. For some businesses, it’s just a bump in the road. For others, it’s the beginning of the end. There is a fine line between low-profile customer service mishaps...
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