Watching metrics like a hawk speeds up your decision-making process. Getting a good handle on social media metrics means illuminating audience behavior and preferences. You measure the impact of each new iteration of a social strategy but also make data-driven...
B2B SaaS Content Strategist
Digital marketing enthusiast, language nerd, and content writer. Horea loves writing about SaaS and anything that involves boosting online presence - from SEO to social media, web design, and more. His content is allergic to fluff and eats research for breakfast.
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14 Best SEO Agency Tools in 2025: Tried & Tested By Specialists
Marketing, Productivity, Tools
Search engine optimization involves a lot of things — keyword research, content planning and creation, page analysis, and that's just to name a few. This process can turn into a real headache without the right set of SEO agency tools in place. That's why today I'll...
9 Content Collaboration Tools & Platforms for 2025
author featured articles, Social Media
Did you know that 86% of employees in leadership positions blame the lack of collaboration as the main reason for workspace failures? This is especially true for creative teams. Without the proper content collaboration tools, cooperation falls short, your content...
8 best Sprinklr alternatives for social media management
Marketing, Social Media, Tools
If you're building up your marketing agency software stack, Sprinklr may seem like a solid choice for boosting your brand's reputation and awareness. It handles consumer insights, social listening, social media management, and loads more. But the platform comes at...
9 Great AI Copywriting Tools to Boost Your Marketing Efficiency
AI Tools, Marketing, Productivity, Tools
AI copywriting tools can supercharge your creative team's productivity, streamline editing processes, and ensure your branding is consistent across all your marketing channels — especially when coupled with other AI marketing tools. They can further automate specific...
8 Best Brandwatch Alternatives for Social Media Managers & Agencies
Marketing, Social Media, Tools
Brandwatch seems to check all the boxes social media managers may look for at first — it handles content planning, analytics, social media monitoring, influencer marketing, and loads more. But it does lack critical features and is often subject to bugs. So, let me...
14 Best Collaboration Tools for Marketing Teams and Agencies
Marketing, Productivity, Social Media, Tools
Great campaigns involve input from project managers, SEOs, graphics designers, copywriters, editors, and the list can go on and on — proper content collaboration requires you to bring loads of people on the same page. The good news is that content collaboration tools...
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