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Email marketing is one of the oldest and best tricks in the communication playbook, and newsletters are an excellent tool for brand awareness, audience engagement, and lead nurturing. But newsletter planning is challenging. Coming up with and delivering fresh ideas...
Any marketer worth their salt knows a well-planned email marketing calendar is key to executing strategy and getting successful marketing campaigns off the ground. Integrating email into your wider content calendar helps you gain a unified view of your efforts and...
Cultivating one good X (Twitter) account with a consistent strategy and an engaged community is hard enough on its own. If you manage multiple accounts or also work across other social media platforms, things can get intense quickly. Twitter management tools can...
With 10 million signups in the first 7 hours after launch, Instagram’s text-based app Threads reached 100 million users in just 5 days, and is now approaching the 190 million users mark. Launched in July 2023, Threads has rapidly become the most popular alternative to...
Hubspot is a comprehensive platform with a wealth of tools and features. However, many of these features can be overwhelming and downright unnecessary for many marketing managers and content agencies. And when the costs are proportionally high for what you actually...
Integrated content marketing is essential for any brand that wants to be on the map. It's an audience-centered strategy that considers where people already are, what they need, and how a brand can offer them a consistently positive experience. A solid strategy for...
A well-thought-out restaurant marketing strategy will help you increase revenue, foster customer loyalty, create brand visibility, and build a solid reputation. Targeted promos and seasonal initiatives are great, but every marketing campaign plan needs to be part of a...
Choosing to schedule Facebook Stories instead of posting them on the fly will help you plan and execute a strategy that really sparkles. In my experience, the best way to work on social content is in bulk. That way, you get several visuals and captions ready to go at...
A well-written press release gets attention from all the right people, increases organic reach, and allows you to build your brand narrative. It solidifies credibility as your company's legacy becomes visible from a succession of press releases over the years, but...
Some Reels are keepers. In this article, I'll run through how to download a Reel from Instagram depending on what kind of account you're downloading from, what device you're using, and how often you need to do it. Being able to download is super helpful since you can...
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