Social CRM is your ticket to high-quality real-time engagement with customers, on the platforms where they already hang out. You'll get solid data on behavior and sentiment with unprecedented granularity. Social CRM tools empower sales and marketing teams to deliver a...
Senior Creative Copywriter
Irina is a freelance conceptual copywriter with an ethical edge and an advertising agency background. If she’s not rummaging for good synonyms, she’s probably watching a sitcom or listening to radio dramas with plucky amateur detectives. She loves collage, doing crosswords on paper and shazamming the birds outside her window.
- concept development
- branding
- transcreation
- localization
More Articles
Social CRM explained: tools, benefits & best practices
Inspiration, Marketing, Social Media, Tools
Social CRM is your ticket to high-quality real-time engagement with customers, on the platforms where they already hang out. You'll get solid data on behavior and sentiment with unprecedented granularity. Social CRM tools empower sales and marketing teams to deliver a...
How to make a post shareable on Facebook
If you’ve ever posted something on Facebook and thought, “Why isn’t this getting any traction?” you’re not alone. And the answer might be more practical than you think: your post might not be shareable. Literally. If it’s not set to public, it’s like hosting a party...
Content review process: a step-by-step guide to improving your content
Marketing, Productivity, Social Media
Having a content review process in place, one that you return to periodically, means that your content stays accurate, consistent with your brand, and in alignment with your marketing objectives. You likely already have a content workflow. As any seasoned marketing...
9 Twitter (X) management tools for brands & agencies in 2025
Cultivating one good X (Twitter) account with a consistent strategy and an engaged community is hard enough on its own. If you manage multiple accounts or also work across other social media platforms, things can get intense quickly. Twitter management tools can...
How to schedule threads posts in 2025 —step-by-step guide
author featured articles, Social Media
With 10 million signups in the first 7 hours after launch, Instagram’s text-based app Threads reached 100 million users in just 5 days, and is now approaching the 190 million users mark. Launched in July 2023, Threads has rapidly become the most popular alternative to...
How to Download a Reel from Instagram: Quick Guide for 2025
Some Reels are keepers. In this article, I'll run through how to download a Reel from Instagram depending on what kind of account you're downloading from, what device you're using, and how often you need to do it. Being able to download is super helpful since you can...
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