Threads is still in its figuring it out era, which makes it both confusing and kind of exciting. It feels like yet another platform to show up on, but there’s something happening here. The vibes are looser, the stakes feel lower, and there’s real potential to build...
Senior Creative Strategist
Irina is a freelance senior copywriter & content writer with an advertising agency background. If she’s not rummaging for good synonyms, she’s probably watching a sitcom or listening to radio dramas with plucky amateur detectives. She loves collage, doing crosswords on paper and shazamming the birds outside her window.
- concept development
- creative ideation
- deep research
- localization
More Articles
15 YouTube Shorts Ideas to Grow Your Channel in 2025
Okay, here's the deal: there are 2.7 billion people on YouTube. Since launching globally in 2021, YouTube Shorts have been bringing wider audiences to creators who complement their long-form videos with truly compelling snippets. That said, I know what you might be...
8 Best Workflow Management Software Tools for Marketing Teams
author featured articles, Social Media
What did it look like? The day you realized your teams need workflow management software. Was there a collaboration issue or a feedback session that lasted forever? Maybe time management caused trouble again? I bet it actually wasn't a single day but multiple days and...
The Winning Blog Content Strategy in 2025
You can only drive traffic to your blog consistently if your blog content strategy is well thought out. Implementing it leads to enhanced brand awareness, more new customers, and your brand being able to establish solid thought leadership. At the same time, blogging...
9 top Facebook publishing tools in 2025: tried & tested
We may be a long way from the era of people poking each other on Facebook, but around two billion people worldwide use the platform daily and it's a crucial part of the editorial calendar for many brands. The right Facebook publishing tools can make life much easier...
Restaurant Marketing Strategy: How to Attract & Retain Customers in 2025
A well-thought-out restaurant marketing strategy will help you increase revenue, foster customer loyalty, create brand visibility, and build a solid reputation. Targeted promos and seasonal initiatives are great, but every marketing campaign plan needs to be part of a...
How to Schedule Facebook Stories: 5 Quick & Easy Steps
Choosing to schedule Facebook Stories instead of posting them on the fly will help you plan and execute a strategy that really sparkles. In my experience, the best way to work on social content is in bulk. That way, you get several visuals and captions ready to go at...
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