Content creation can be the key to connecting with your target audience and driving conversions. If you’re a content manager or strategist, you already know this. The problem is, your audience has a near-constant stream of content in their faces. If your content does...
Kristin Savage
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Branded Content: Today’s Marketers’ Dilemma
The way we see it, branded content merges branding and advertising. It targets human emotions in a calculated and very artistic manner. Branded content challenges the principles of content creation as we know it. It tends to go the extra mile and tap into...
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