Nowadays, there’s a strategy for anything. It almost feels like professionals don't move a finger without having a strategy in place. Or at least they claim they don’t. This means execution is only one crucial step in the big marketing scheme, and it only happens...
Content Strategist
Content marketer and aspiring YouTuber, in no particular order. Expertise in content writing, social media copywriting, and neo-noir graphic novels. Used to run a music webzine in the 2 seconds in the early 2010s when blogs were hot. I tweet very badly on Twitter.
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13 best Hootsuite alternatives for 2025 (tried & tested)
author featured articles, Social Media, Tools
As a leading social media management platform, Hootsuite provides powerful features and integrations that help businesses handle their social media accounts. But it's not the only tool worth considering—this Hootsuite competitor analysis will help you explore the best...
Social Media Editing Tips, Tricks & Best Practices in 2025
Editing is an underrated art form, and the sooner we acknowledge that, the better. Similar to how a film wouldn't feel like, well, a film without an editor’s keen eye, that branded tweet would not be as well crafted without the input of several skilled marketers. ...
How to Create Social Media Guidelines For Your Business
In today’s world, social media guidelines are a must. Why? Because all companies are on social media now. And the bigger the company, the higher the chances of someone saying something that they shouldn’t have said on Twitter. In the following article, we will go...
Instagram Story Size Cheat Sheet and Best Practices
Instagram. You might have heard about it. It’s that thing kids are on. It’s sleek, intuitive, and, most importantly, simple to use. Which makes seeing the best part of your precious photo getting cropped even more frustrating. As Instagram introduces new features and...
Social Media Asset Management for Pros — The Dos and Don’ts
The advent of social media and its rise from a “nice to have” to a “pretty essential thing that everybody takes seriously” has forever changed the dynamics between brands and their consumers. This has increased the demand for high-quality content and the proper tools...
YouTube Marketing: a Guide to Creating, Optimizing and Promoting Video Content
You can schedule and plan your YouTube videos with Planable. Try it for free! Looking to get into the YouTube game but you don’t know where to start? Or looking for ways to skyrocket your YouTube channel to the next level? Whatever the case, don’t worry, we’ve all...
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