NOTE: You can now officially schedule your Google My Business posts with our integration! Check it out for yourself – it's free. Google My Business (renamed Google Business Profile in November 2021) is one of the most popular free social media platforms for local...
B2B Content Marketing Specialist
Maria is a content marketer, SEO copywriter, and social media specialist with experience working for a wide range of B2B businesses. She loves to keep up with the evolution of digital marketing, particularly in areas such as social media management, content, SEO, and PR. She is passionate about her work and loves to add a unique spin to any topic.
- social media optimization
- content marketing strategy
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Social media community management: the definitive guide for 2025
Essentially, social media community management refers to the ongoing process of building genuine relationships with your audience. Community managers don't necessarily post content, but rather, they are responsible for creating a space where brands and audiences...
How to Create Engaging Content on LinkedIn: 11 Tips for Marketers
LinkedIn is taking off like never before. Whether you're looking to advance your career, grow a personal brand, or reach a specific target audience — the world's largest professional network has something for everyone. That's why more people than ever are scheduling...
20 Popular Instagram Reels Trends to Stay Ahead of the Curve in 2025
Inspiration, Instagram, Social Media
They say the Insta algorithm doesn't discriminate, but when it comes to jumping on the hottest trends, it could be playing favorites 👀. That's why you can't ignore the latest Instagram Reels trends when you're trying to keep your reach and engagement at an all-time...
How to Post Multiple Photos on LinkedIn: Natively & Using a Scheduling Tool
author featured articles, Marketing, Social Media
Want to make your LinkedIn posts more engaging? Try adding multiple images. While simple, this move will give your posts more depth and increase engagement by offering extra context and visual appeal. Whether sharing insights, telling a story, or showcasing a project,...
User-Generated Content for Social Media Managers: A Complete Guide
User-generated content (UGC) is a marketing goldmine. It’s raw, authentic, and packed with the trust factor that modern consumers crave so much. For brands tapping into UGC, this type of content has the potential to create a ripple effect that drives sales and...
How to Create an Instagram Content Strategy in 10 Steps
author featured articles, Instagram, Social Media
An Instagram content strategy is not just nice-to-have, but a total must-do if you want to thrive on the popular social media platform. That's because content is the heart of your Instagram presence, conveying your brand's values, messages, and overall feel. When it...
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