A well-written press release gets attention from all the right people, increases organic reach, and allows you to build your brand narrative. It solidifies credibility as your company's legacy becomes visible from a succession of press releases over the years, but...
B2B Content Marketing Specialist
Maria is a content marketer, SEO copywriter, and social media specialist with experience working for a wide range of B2B businesses. She loves to keep up with the evolution of digital marketing, particularly in areas such as social media management, content, SEO, and PR. She is passionate about her work and loves to add a unique spin to any topic.
- social media optimization
- content marketing strategy
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Managing multiple campaigns: best practices for busy marketers
When you manage multiple campaigns properly, the potential benefits are great. Think increased brand reach, consistent communication, an engaged target audience, and better ROI. But that doesn’t make it an easy feat. Managing numerous campaigns requires proper...
10 steps to a winning video marketing strategy in 2025
Inspiration, Marketing, Social Media
A solid video marketing strategy is no longer optional. It’s the backbone of modern content. In 2025, 91% of consumers say video quality impacts their trust in a brand, and nearly every brand with a pulse is using video to drive engagement, conversions, and that...
How to grow on Threads: 10 best practices to gain followers in 2025
Threads is still in its figuring it out era, which makes it both confusing and kind of exciting. It feels like yet another platform to show up on, but there’s something happening here. The vibes are looser, the stakes feel lower, and there’s real potential to build...
How to schedule YouTube shorts in 2025 for better engagement
If you're managing a YouTube channel, you already know the power of YouTube Shorts for growing your audience. But if you want to take full advantage of this type of content, posting when you feel like it won't cut it. With YouTube videos, posting strategically and...
7 best FeedHive alternatives for social media scheduling
Marketing, Social Media, Tools
Managing five clients' calendars without chaos? That's where social media scheduling tools earn their keep. After testing various platforms across multiple accounts, I've found that while FeedHive has some useful features, it has notable limitations for agencies...
Authority content and how to grow brand credibility
Writing and scaling authority content is tough. I get it. After writing over 450 pieces and constantly learning from the best in the industry, my biggest takeaway is... you can’t fake value. Rather than filling an already competitive space, authority content means...
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