Why do you need a social media strategy for your business? After all, you’ve got a ton of to-do lists to get through and targets to meet. Your time is precious, and you’re beginning to feel overwhelmed by it all! If you’re looking for a way to increase website...
B2B Content Marketing Specialist
Maria is a content marketer, SEO copywriter, and social media specialist with experience working for a wide range of B2B businesses. She loves to keep up with the evolution of digital marketing, particularly in areas such as social media management, content, SEO, and PR. She is passionate about her work and loves to add a unique spin to any topic.
- social media optimization
- content marketing strategy
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User-Generated Content for Social Media Managers: A Complete Guide
User-generated content (UGC) is a marketing goldmine. It’s raw, authentic, and packed with the trust factor that modern consumers crave so much. For brands tapping into UGC, this type of content has the potential to create a ripple effect that drives sales and...
How to Create an Instagram Content Strategy in 10 Steps
author featured articles, Instagram, Social Media
An Instagram content strategy is not just nice-to-have, but a total must-do if you want to thrive on the popular social media platform. That's because content is the heart of your Instagram presence, conveying your brand's values, messages, and overall feel. When it...
15 Best Content Creation Tools for Marketing Teams in 2025
author featured articles, Marketing, Social Media, Tools
I recently attended Webstock. An event where I heard so many top creators share that (just like me) they're still struggling with the many moving parts of content creation. It really struck me how essential it is to automate where possible. The content creation tools...
How to Implement a Multilingual Content Marketing Strategy in 2025
When you launch a content marketing strategy, it makes sense to start in the primary language of your target audience. Multilingual content marketing has the same scope, but it serves diverse audiences across new markets. As your business grows, so should your brand...
9 HoReCa Marketing Strategies to Boost Business in 2025
Relying on foot traffic alone isn’t enough in the saturated HoReCa industry. If you want your business to thrive, you need to start implementing HoReCa marketing strategies to attract customers and keep them engaged online. From ads to social media, blogging,...
7 best social CRM software tools for content-focused teams
Ever found yourself drowning in comments, DMs, and mentions across every social platform your brand uses? You're trying to build relationships with customers, but managing conversations while keeping your content strategy on track feels impossible. Traditional CRMs...
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