8 seconds – that's the average attention span of a human. If you think that number is promising, know that a goldfish is said to have an attention span of 9 seconds. Not too hopeful now, are you? But wait, don't despair. With the right social media hooks, you can get...
B2B Content Marketing Specialist
Maria is a content marketer, SEO copywriter, and social media specialist with experience working for a wide range of B2B businesses. She loves to keep up with the evolution of digital marketing, particularly in areas such as social media management, content, SEO, and PR. She is passionate about her work and loves to add a unique spin to any topic.
- social media optimization
- content marketing strategy
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20 popular Instagram Reels trends to stay ahead of the curve in 2025
Inspiration, Instagram, Social Media
They say the Insta algorithm doesn't discriminate, but when it comes to jumping on the hottest trends, it could be playing favorites 👀. That's why you can't ignore the latest Instagram Reels trends when you're trying to keep your reach and engagement at an all-time...
How to post multiple photos on LinkedIn: natively & using a scheduling tool
author featured articles, Marketing, Social Media
Want to make your LinkedIn posts more engaging? Try adding multiple images. While simple, this move will give your posts more depth and increase engagement by offering extra context and visual appeal. Whether sharing insights, telling a story, or showcasing a project,...
User-Generated Content for Social Media Managers: A Complete Guide
User-generated content (UGC) is a marketing goldmine. It’s raw, authentic, and packed with the trust factor that modern consumers crave so much. For brands tapping into UGC, this type of content has the potential to create a ripple effect that drives sales and...
How to Create an Instagram Content Strategy in 10 Steps
author featured articles, Instagram, Social Media
An Instagram content strategy is not just nice-to-have, but a total must-do if you want to thrive on the popular social media platform. That's because content is the heart of your Instagram presence, conveying your brand's values, messages, and overall feel. When it...
15 Best Content Creation Tools for Marketing Teams in 2025
author featured articles, Marketing, Social Media, Tools
I recently attended Webstock. An event where I heard so many top creators share that (just like me) they're still struggling with the many moving parts of content creation. It really struck me how essential it is to automate where possible. The content creation tools...
9 HoReCa Marketing Strategies to Boost Business in 2025
Relying on foot traffic alone isn’t enough in the saturated HoReCa industry. If you want your business to thrive, you need to start implementing HoReCa marketing strategies to attract customers and keep them engaged online. From ads to social media, blogging,...
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