If you’re using Agorapulse, you likely rely on it for publishing, engagement, and reporting. Features like the unified inbox and approval workflows make it popular with solo marketers and small teams. But its value has shifted, with rising prices, missed posts, and...
Content Marketing Strategist
Sabina is a freelance writer with 15+ years of experience in the MarCom industry. Her to-do list includes helping people write better and businesses sell more through content. She is the host of Zest, a podcast that brings writing within listeners' reach.
- content strategy
- marketing consulting
- digital marketing
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How to build a LinkedIn marketing strategy for growth (+ bonus expert tips)
Is your LinkedIn strategy out-of-date or missing entirely? Time to fix that! Far from being just a job-search tool, LinkedIn has grown into a powerful platform for both employer branding and lead generation. Continue reading to discover my best practices and expert...
10 Best AI Productivity Tools for Marketers in 2025
Marketing, Productivity, Social Media, Tools
AI productivity tools have changed how marketing teams and agencies work, turning hours of manual tasks into minutes of automated bliss. From generating social media content to analyzing campaign data, AI marketing tools are helping marketers streamline tasks and...
How to Master Instagram Management in 2025
Instagram is one of the most important social media platforms for brands, with over a billion monthly active users and a sparkling influencer scene. A strong presence is crucial for brand awareness, customer engagement, and sales. However, effective Instagram...
Collaborative Marketing: A 2025 Guide to Streamlining Partnerships
Collaborative marketing helps you (and others) win through joint promotions, co-branded products, and creative partnerships. Marketing teams that bring their ideas together have more resources to be creative and memorable, among other key benefits. This involves...
5 steps to a complete marketing campaign plan + a template to get you started
author featured articles, Brand, Marketing
Eager to implement impactful and memorable marketing campaigns? Learn how to craft a strategic marketing campaign plan that aligns stakeholders and optimizes channel distribution, ensuring goal achievement. Without a plan supported by a content calendar, marketing...
9 Great Asana Alternatives for Social Media and Content Managers in 2025
Marketing, Productivity, Social Media, Tools
Are you looking into project management tools to help manage your marketing initiatives? You may have given Asana a try, but you're not alone if you remain unconvinced. While it's useful for organizing tasks, marketing managers often seek Asana alternatives due to its...
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