Curation is an excellent addition to your overall content planning strategy — it boosts social media engagement and helps form relevant partnerships without much extra effort. Still, finding the right content to share can take loads of time without having the right...
Content Marketing Strategist
Sabina is a freelance writer with 15+ years of experience in the MarCom industry. Her to-do list includes helping people write better and businesses sell more through content. She is the host of Zest, a podcast that brings writing within listeners' reach.
- content strategy
- marketing consulting
- digital marketing
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5 Steps to a Complete Marketing Campaign Plan + a Template to Get You Started
author featured articles, Brand, Marketing
Eager to implement impactful and memorable marketing campaigns? Learn how to craft a strategic marketing campaign plan that aligns stakeholders and optimizes channel distribution, ensuring goal achievement. Without a plan supported by a content calendar, marketing...
9 Great Asana Alternatives for Social Media and Content Managers in 2025
Marketing, Productivity, Social Media, Tools
Are you looking into project management tools to help manage your marketing initiatives? You may have given Asana a try, but you're not alone if you remain unconvinced. While it's useful for organizing tasks, marketing managers often seek Asana alternatives due to its...
Mastering Newsletter Planning with Content That Converts
Email marketing is one of the oldest and best tricks in the communication playbook, and newsletters are an excellent tool for brand awareness, audience engagement, and lead nurturing. But newsletter planning is challenging. Coming up with and delivering fresh ideas...
How to Plan Your PR Calendar for More Visibility in 2025
Managing a brand's reputation efficiently is no small feat. Powerful brands are not built through one-time flashy stunts but strategic, long-term initiatives. This takes planning and follow-through, which can only be achieved when everyone involved works based on a...
How to Add Links to Your TikTok Bio: Easy Step-by-Step Guide
TikTok is more than a tool for in-app interaction. Adding links to your TikTok account is a great tactic for driving traffic to your website, promoting products, and increasing overall engagement. Whether you're a social media manager, business owner, or content...
9 Essential Google My Business Tools to Boost Visibility & Get More Clients
If juggling multiple GMB accounts has become a headache, worry no more. I’ve curated a list of powerful Google My Business tools to simplify your account management, boost your online presence and help you attract more customers. Google Business Profile (formerly...
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