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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Influencer marketing has a reputation problem, and it earned it. I believe it came right after marketing teams started treating influencer partnerships as a completely separate orbit from their actual strategy. Hand a creator a brief, wire the payment, and hope the...
Social media automation tools go beyond simple social media calendars, although those are super helpful too. Automation tools help marketing agencies keep about their wits when managing accounts for multiple clients. Whether it's streamlining content management,...
Social media automation tools go beyond simple social media calendars, although those are super helpful too. Automation tools help marketing agencies keep about their wits when managing accounts for multiple clients. Whether it's streamlining content management,...
Think back to the last post you published or campaign you launched. You probably spent hours perfecting the caption, choosing the right visuals, and timing it just right. The results? All over the place. I’ve been exactly where you are. Over my 5+ years in social...
The platform has moved far beyond job hunting; it's now where brands earn trust, spark conversations, and meet the people who shape buying decisions. As you build your approach, it also helps to think about the practical side of staying consistent. Learning how to...
A YouTube content strategy can help you deliver on your brand goals. But making high-quality videos can be challenging, especially compared to other types of content, and even more so if you're managing other social media platforms. That's where a YouTube content...
Haven’t you heard the latest rumor yet? Nearly all social media marketers chatter these days that commenting will outshine posting as a growth strategy. But actually, this is not someone’s fantasy or baseless gossip spread across the digital space. As we approach a...
As an SMM specialist who’s tried more SMM platforms than I can count, I’ve learned this: the right tool can turn a messy workflow into a smooth, profitable one. In the enterprise social media management space, your main goal is to keep big teams, many clients, and...
You can't add links to your Instagram post captions (sorry, sales team). However, if you want to invite your Instagram followers to your other resources to increase traffic to your website, promote products and services, and enhance user engagement, all you need to...
You just signed a new social media client, congrats! Now comes the part that actually determines whether this partnership succeeds: onboarding. After the promises made during the sales process, you need to deliver, starting with establishing authority, setting...
A social media scheduler is a powerful time-saving tool that helps marketing teams stay consistent, organized, and efficient. By automating post scheduling, teams free up time to focus on what truly matters: crafting creative strategies that engage and grow their...
Socialbee is a pretty capable social media management tool with dozens of features to speed up social media scheduling, planning, and content creation. Still, I tested the platform and I found that its ample feature set comes with a learning curve, which can lead to...
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