Social media has become a vital part of modern-day marketing. Not only has it changed the marketing landscape, but it has also opened new opportunities for businesses to find, reach, and connect with customers. With the advent of social media marketing, there have...

You’ve incorporated your business with a registered agent, hired your team, and created your social media business profiles.  You’re eager to announce your new business venture to the world, but you still have some marketing and sales planning to do.  At your most...

Editing is an underrated art form, and the sooner we acknowledge that, the better. Similar to how a film wouldn't feel like, well, a film without an editor’s keen eye, that branded tweet would not be as well crafted without the input of several skilled marketers. ...

The countdown until the beginning of the merriest season of the year has started. All I want for Christmas is You is slowly making its way on top of my playlist. As I’m writing this I’m dreaming of hot chocolate, wrapping and (especially) unwrapping gifts, matching...

Social media is a very effective marketing tool for ecommerce companies. It is beneficial to push customers toward a new product or an enticing bargain and connect with them and foster a feeling of community. Social media marketing is a vital component of e-Commerce...

Tweets, LinkedIn posts, blogs, newsletters, RSS apps and oh so many more. Between all of those, how can we really know what and who to follow? Every marketer out there knows the feeling of drowning in information. And that’s where social media influencers come in....