Instagram carousels have been a feature of the platform for a while now and are growing in popularity. They are very user-friendly and allow multiple images on a single Instagram post. A carousel post is perfect for showing off a product or giving a step-by-step guide...
Instagram Reels Ideas for Explosive Growth
When Instagram introduced Reels in 2020, people around the Internet were quick to dismiss them as a mere afterthought in response to TikTok’s titanic rise in that same period. And honestly, who can blame them? Just listen to this pitch from Instagram: “Reels invites...
Sentiment Analysis: A Layman’s Guide
“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” – Kami Huyse It feels like there are new ways to reach wider audiences and make your business thrive every day. There’s always something...
Manage Your Social Media Workflow Like a Pro with this Guide
I usually start these articles by poking fun at the very field I’m working in. This time, though, I’m going to level with you – social media mistakes happen. You know it, and I know it. The higher the number of platforms and people managing them, the bigger the chance...
TikTok Video Ideas for Epic Engagement
Not leveraging the power of video marketing is a mistake in and of itself, it seems. But what happens when you need to take advantage of TikTok's video platform? You will need to invest in new tools, develop unique content, and use a TikTok scheduler to plan a winning...
How to Improve Your Social Media Engagement in 2022
Social media is everywhere. It drives everything from our personal relationships to how we feel about brands. We interact with people we know and love (or tolerate) on social media. But we also interact with the businesses we patronize and the customers who patronize...
Sports Marketing: Here’s Everything You Need to Know from the Best Experts in the Field
Sooo… I decided to write a piece on sports marketing. I found it to be a pretty fascinating area in marketing. I’ve got to be frank from the start, though. I don’t know much about the field. Never worked in it, never got too close to it. Only observed from a...
7 Brainstorming Techniques That Will Keep Your Social Media Content Flow Steady
One rule of thumb says that you should post something on Facebook every day. Doesn’t sound too hard, eh? But you also have to consider Twitter, LinkedIn, TikTok, and Instagram. Since posting the same content on all networks isn’t an option, you need to get creative,...
How to Get More Views on TikTok: Tips for Growth
TikTok has become the fifth most popular social networking app, ahead of Snapchat, Twitter, and Pinterest in six years. It has nearly 700 million monthly active users (MAU). The hook that attracts visitors is the short, easy-to-digest, and entertaining video content....
Social Media Competitor Analysis Guide
Struggling with beating your competitors on social media? Many of us do which is why I wanted to share some thoughts and knowledge on analyzing your social media competitors. Enjoy reading! via GIPHY Whether your competitor is a huge corporation or a small company,...
