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Trying to capture and hold someone’s attention on Instagram is more challenging than ever. In the early days of Instagram, creators got away with spamming their posts with the 30 hashtag limit and choosing a filter. But now things are different. It’s down to simple...
Trying to capture and hold someone’s attention on Instagram is more challenging than ever. In the early days of Instagram, creators got away with spamming their posts with the 30 hashtag limit and choosing a filter. But now things are different. It’s down to simple...
Social media mockups come in handy when you're showcasing work to your clients. With an online social media mockup, you can easily preview what your work looks like, make small tweaks or large-scale changes anytime and work on your design before presenting it to...
Is your LinkedIn strategy out-of-date or missing entirely? Time to fix that! Far from being just a job-search tool, LinkedIn has grown into a powerful platform for both employer branding and lead generation. Continue reading to discover my best practices and expert...
Are you looking for ways to improve your content strategy? One way you can do this is by incorporating social media content curation into your plan. But what is content curation? And how can you get started with it on social media? In this article, we’ll answer these...
As someone interested in making the most of your social video marketing efforts, you might be struggling to choose between Instagram Reels and TikTok. Which channel is right for you? TikToks go viral easily. So do Instagram Reels. TikToks help to build trust and...
When Instagram introduced Reels in 2020, people around the Internet were quick to dismiss them as a mere afterthought in response to TikTok’s titanic rise in that same period. And honestly, who can blame them? Just listen to this pitch from Instagram: Reels invites...
Are you a savvy social media marketer looking to transform your expertise into a flourishing business? Read on for a step-by-step guide on how to start an SMMA (or social media marketing agency) and make your entrepreneurial ambitions come to life. I’ve created a...
Instagram stories. They’re so ubiquitous now that it’s easy to forget there was a time when Instagram simply didn’t have these fleeting photos or videos. Instagram stories are a great way for brands and influencers to reach people in a manner that’s more personal and...
Not leveraging the power of video marketing is a mistake in and of itself, it seems. But what happens when you need to take advantage of TikTok's video platform? You will need to invest in new tools, develop unique content, and use a TikTok scheduler to plan a winning...
Have you tried the Instagram collab feature yet? Instagram introduced its collab posts back in June 2021, and they became an incredibly efficient tool used by many brands, creators, and influencers. The new feature enables you to co-author a post with another account...
