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Email marketing is one of the oldest and best tricks in the communication playbook, and newsletters are an excellent tool for brand awareness, audience engagement, and lead nurturing. But newsletter planning is challenging. Coming up with and delivering fresh ideas...
Jun 20, 2024
Looking for Facebook marketing tools to streamline your everyday tasks? I’ve got you.
Facebook marketing tools are trustworthy companions of social media marketers. They help you automate content publishing and schedule your Facebook posts in advance, dive deeper into your campaign performance, and dig out more analytics for data-driven decisions.
Stay tuned for 12 tried and tested Facebook marketing tools for every occasion.
Contents
Facebook marketing tools involve software platforms designed to create, manage, and optimize marketing efforts on Facebook. These tools help marketers schedule posts, analyze performance data, and engage with audiences to achieve business objectives and realize the potential of their Facebook marketing strategy.
Using Facebook tools helps you level up the efficiency of your marketing campaigns and streamline your everyday work on the platform. Here are only a few of the reasons to use Facebook marketing software:
There are many aspects to managing a Facebook page, and you can find marketing tools beneficial for all of them. I gathered the most impactful tools and divided them into six categories to cover all the bases.
Manually managing content is okay if there’s only one Facebook page to manage, but when you’re managing multiple Facebook accounts, it becomes a tad more stressful. Social media scheduling tools and automated publishing for the rescue!
Planable is a comprehensive social media management tool that helps teams create outstanding content for Facebook. The core idea of Planable is seamless collaboration, and the platform stands firmly by it.
Collaboration in Planable for a Facebook post
Craft posts together with your colleagues, exchange feedback in real time, and, once all tweaks are implemented and content is approved, schedule posts to a visual calendar. The content will go live automatically, whether it’s scheduling Facebook Reels, Instagram posts, TikTok videos, or other social media channels.
With Planable you can schedule, collaborate, and approve your Facebook posts, stories and reels. You can also preview posts to see exactly how they would look like in your feed.
Social media calendar in Planable
Besides Facebook, Planable supports content for other social media, briefs, emails, blog articles — basically, anything.
Key features
Multi-approval workflow settings in Planable
Integrated image and video editor in Planable
Pricing: Planable offers 50 free posts with no time or feature limit. Afterward, you can upgrade to one of Planable’s flexible paid plans, starting at $11/month/user.
You can manage your Facebook business page content with HubSpot’s comprehensive marketing solution. Thanks to HubSpot’s ads tool, you can also run Facebook ad campaigns directly from your HubSpot dashboard instead of hopping from app to app.
Key features
Drawbacks: HubSpot focuses on digital marketing, so its social media management features are not very robust.
Pricing: Facebook tools are included in the Marketing Hub plan, starting at $890/month.
Hootsuite is a pioneer of social media management tools. It features a social media calendar where you can plan and schedule Facebook posts, a unified social inbox to manage tags, mentions, and comments, and an extensive analytics dashboard to keep track of your Facebook presence.
Key features:
Drawbacks: Although Hootsuite allows for customizable dashboards, setting up streams has a certain learning curve.
Pricing: Hootsuite has a free trial and three paid plans, starting at $99/month.
Analyzing your performance and timely tweaking your social media strategy accordingly builds up to impressive results (and a bigger social media budget — wink). Here are a couple of tools to use instead of good old Meta Business Suite:
Planable Analytics is a Facebook analytics tool that stands out through its clean, intuitive interface. It allows you to easily monitor your Facebook performance and refine your content strategy.
Facebook insights in Planable
With Planable Analytics, Facebook marketers can quickly spot top-performing content and go in-depth for each piece. And at the end of the month, create easy-to-read reports for clients and stakeholders.
You can use Planbable Analytics for Facebook, as well as Instagram and LinkedIn. And more platforms will be added soon.:
Key features:
Planable Analytics is a Facebook tool included in Planable’s social media management platform. Thus you can schedule content and analytize the results in the same place.
Drawback: Planable Analytics doesn’t include social monitoring or listening.
Pricing: Planable Analytics is an add-on, which costs $9/month/workspace, and it comes with a free 7-day trial for all Planable paid plans.
Storyheap stands out as a dynamic tool designed for marketers focusing on analyzing and optimizing Facebook marketing campaigns. Marketers can gain insights into campaign performance and map out campaigns in a Facebook calendar, scheduling each stage separately.
Key features:
Drawbacks: Storyheap is very expensive, and its basic plan consists of reporting and campaign scheduling features.
Pricing: Storyheap offers an on-demand demo and three paid plans starting at $750/month.
Visually appealing content is vital to your success on Facebook. Here are two tools that can help you create pretty visuals in a few clicks:
Canva is a user-friendly graphic design tool that helps design compelling content even with no designer on board. Its drag-and-drop interface and tons of templates make it ideal for marketers and social media managers who need consistent branding and quality graphics with minimal effort.
Key features:
Drawback: Canva is not as powerful as Adobe Photoshop or Figma. It covers basic social media needs but might be insufficient for high-end professional graphics.
Pricing: Canva provides a generous free plan with access to basic features. Paid plans with premium templates, advanced AI tools, and collaboration features start at $11.99/month.
Adobe Photoshop Express is a mobile app for photo editing and collages. Although it’s less robust than its bigger brother, Photoshop, it’s perfect for quick edits like fixing exposure and lighting, adding filters, or removing objects from the picture. It’s a great little free tool for when you’re on the go.
Key features:
Drawback: It’s a mobile-only accessible version of Photoshop, lacking fancy, complicated features. Perfect for mobile photography, not that great for more complex visual assets.
Pricing: Adobe Photoshop Express is free, with optional in-app purchases to unlock premium features and tools.
Meta offers a range of Facebook tools to natively manage some aspects of content creation, ads, and monetization. Free, quite reliable, but not the most UX-friendly.
Meta Business Suite, formerly known as Facebook Creator Studio is the native Facebook tool for creators to manage their content and advertising strategy. It simplifies posting, tracking, monetizing, creating ads and offering detailed insights to maximize engagement and reach.
Key features
Drawbacks: Being a Facebook marketing platform, it shares the same issues all Meta products have — quite daunting and confusing UX.
Pricing: Completely free.
I can’t write “best for ad campaigns” because Facebook Ads Manager is, well, a Facebook marketing solution that comes with a certain legacy.
Nevertheless, it’s one of the free Facebook tools for businesses that allows for the most detailed ad campaigns. Using Ads Manager, you can target specific audiences across Meta social platforms.
Key features
Drawbacks: Meta will be Meta — Facebook Ads Manager is complicated and requires quite some time to get a handle on.
Pricing: The tool is free, except for your nerve cells.
There are more user-friendly and comprehensive third-party solutions that can help you manage ads across multiple Facebook pages, including:
Coupler.io is a powerful reporting automation platform for marketers. It streamlines the data-gathering process from Facebook Ads and turns raw data into insightful, visualized dashboards that are easy to read and share.
Key features:
Drawback: Coupler.io does not visualize data itself, so you need a third-party destination like a spreadsheet or a BI tool.
Pricing: A free plan for one active data flow and paid plans that start at $49/month.
AdRoll is a tool for Facebook advertising. What differentiates it from Facebook Ads Manager is that AdRoll takes a broader approach to digital advertising, uniting multiple platforms to create a comprehensive campaign.
AdRoll enables retargeting across multiple channels — not just Facebook but also websites, email, and other social media platforms.
Key features:
Drawback: AdRoll has a steeper learning curve and higher complexity in setting up campaigns.
Pricing: AdRoll offers a pay-as-you-go option and two fixed paid plans starting at $36/month.
Engagement is key, and social media contests are great for boosting your business’s visibility. Here’s my favorite tool to use for managing Facebook contests:
ShortStack is a great marketing tool for creating and managing interactive Facebook contests, giveaways, and social media campaigns.
Using templates, you can create an interactive, customizable campaign in just a few clicks, collect leads, increase your brand’s visibility, and pump up engagement on your Facebook page.
Key features:
Drawback: Users on Capterra mention that although ShortStack positions itself as a no-code user-friendly solution, it initially gets a bit confusing.
Pricing: ShortStack offers a free trial period and three paid plans starting at $99/month.
Facebook tools serve different purposes, from streamlining content creation to campaign management. When choosing your trusty Facebook marketing tool setup, keep two things in mind: your core needs and your budget.
Planable helps thousands of marketing teams create top-notch content and leave workflow management headaches behind. Try it yourself with 50 free posts awaiting!
Content marketer with a background in journalism; digital nomad, and tech geek. In love with blogs, storytelling, strategies, and old-school Instagram. If it can be written, I probably wrote it.
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