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May 8, 2025
Google Search and Maps can be huge revenue sources for brick-and-mortar businesses. But you must maintain a consistent presence to hit high rankings, and that involves posting, tracking, and optimizing content for maximum engagement. Google Analytics works well enough, but third-party Google Business Profile analytics tools can do better.
Most integrate with other social media platforms — you can see what content works or doesn’t across each particular network. And the option to act on that data to schedule Google Business Profile content is a big plus.
That said, in this post, I’ll walk through some of the best Google Business Profile Analytics tools currently available.
First, let’s go through a few extra perks third-party analytics tools offer over Google’s native platform:
Some platforms offer AI-powered sentiment analysis tools to help identify reviews based on the type of feedback (neutral, positive, negative) — super important to keep a clean reputation and leave a good first impression for first-time viewers.
Most third-party tools let you measure the SEO strategies of other businesses within your area. You can see the main keywords they target, and how well they rank in relation to you.
Your local business listings should provide consistent details across all directories and review sites. Some platforms help you automatically spot and fix any irregularities.
Planable is a content collaboration platform that offers detailed Google Business Profile metrics through its Analytics add-on. This makes Planable an excellent choice if you’re looking to plan, schedule, and measure the impact of your content, all in one go.
Planable campaign view with team comments, client approval, scheduled posts, and engagement growth.
Analytics-wise, you can track the number of calls, bookings, direction requests, and website clicks during any given time period within a single dashboard.
Planable displays Google Businnes Profile metrics like clicks, calls, and searches.
Plus, you can see the most popular terms people use to find your business listing on Google Maps and across organic search results.
You’ll also get Google Business Profile views from both mobile and desktop devices — perfect for measuring your local SEO efforts.
As for content planning, Planable lets you set up your social media calendar through a drag-and-drop interface, color-coded labels, and an ample filter set.
The platform handles direct scheduling for Google Business Profile and all other major social media channels. You can also store visual assets in Planable’s media library.
Planable calendar view with scheduled posts by day and channel.
However, Planable stands out through its approval and content collaboration tools. You can collaborate on any type of written posts via comments, annotations, clear text suggestions, and more. You can also leave comments on visuals.
Planable post review with team feedback and client approval.
Most notably, Planable ensures an in-depth review and approval process through its customizable approval workflows. You have four workflow types to choose from: none, optional, required, and multi-level.
Multi-level approvals establish two or more review levels, with multiple team members for each layer, so that content won’t be published unless it goes through each distinct level.
Roll out promotional offers or events posts on Google Business Profile directly from the platform — complete with CTA buttons, coupon links, ToCs, and more.
Visualize planned content in any way you like. Access calendar, feed, grid (Instagram-specific), and list views. Approve content with a single click directly from the dashboard.
Schedule cross-channel or single-channel content. Use the platform’s Content Recycle feature to automatically re-post evergreen content. Keep multi-channel content organized with Planable’s Campaigns.
Edit images and videos within the platform. Adjust brightness, vignetting, crop, resize visuals, and more. Or use Planable’s native Canva integration for more complex visuals like infographics.
Create brand, client, or campaign-specific workspaces. Onboard clients or external collaborators via email link, with no account setup required. Work behind the scenes via internal comments and posts.
Drawbacks: The platform lacks listening tools. You cannot view and respond to reviews within Planable.
Pricing: Planable starts at $33 per workspace per month (annual billing). The Analytics add-on costs an extra $9 per workspace per month. You can also schedule your first 50 posts completely for free.
Uberall is specifically designed to help boost local visibility. The platform lets you set up and manage listings across Google Business Profile, Yelp, Facebook, and over 120 other platforms.
The platform’s sentiment analysis tools also organize positive and negative reviews. From there, you can respond to feedback yourself or let the platform’s AI do it for you — it can reply to reviews either in bulk or individually.
Encourage customers to leave feedback via personalized invitations or QR codes. You can send invitations automatically after each completed transaction.
Improve local search result rankings with keyword and image optimization recommendations. Use the platform’s Location Performance Score to gauge your online presence and find improvement opportunities.
Manage company addresses, opening hours, and other business details across all directories to ensure consistency. Post videos on your Google Business Profile account and optimize for rich results with ratings, menus, and more.
Drawbacks: The platform’s review management tools are only available starting from the mid-tier pricing package.
Pricing: Pricing is not disclosed; you’ll need to request a quote.
SocialBu is an all-in-one social media management platform with solid Google Business Profile scheduling and analytics capabilities.
The platform lets you schedule Google Business Profile posts in bulk, while the platform’s RSS feed automation will post GBP updates whenever you upload new content to your site.
As for analytics, you can track your GBP account’s views, impressions, likes, profile visits, and more.
Respond to reviews, comments, and DMs across Facebook, Instagram, X, GBP, and more — all through unified inboxes.
Identify your most effective content type by tracking performance metrics for image, video, and text-based posts. See each format’s total views, impressions, and profile visits.
Set up trigger-based automation workflows, like responding to reviews, posting content, and more.
Drawbacks: The platform’s Standard plan only includes content performance analytics. Network and team performance tracking is only available in the platform’s top-tier package.
Pricing: SocialBu starts at $15.9 per month (annual billing), with a seven-day free trial available.
SocialPilot’s GBP-specific analytics reveal how users find your listings. You can spot the most common search queries people type to find your business, what devices they use, and whether they find you through Google Maps or Google Search.
SocialPilot can also track total clicks, calls, direction requests, and page views within a given time frame, and spot top-performing GBP content across various metrics, like impressions.
Reply to reviews, posts, comments, and messages across GBP, Facebook, and Instagram. Respond to reviews across multiple locations and websites from a centralized dashboard.
Share GBP reviews across your website and social media channels. Tweak your review card’s color schemes to better fit your website’s design language.
Schedule GBP posts across multiple accounts from a unified calendar. Embed UTM parameters to track traffic origin.
Drawbacks: SocialPilot doesn’t include any analytics and inbox management capabilities in its entry-level plan. You’ll have to upgrade to the Standard plan.
Pricing: SocialPilot’s Standard plan costs 42.50 per month (annual billing), with a 14-day free trial available.
Moz Local boosts your local SEO efforts across the board. The platform stands out through its competitor analysis features.
The platform’s GeoRank measures your local keyword rankings against your competitors within any given physical area.
You can also grab quick overviews of your competitors’ review counts and scores, and spot shifts in local rankings over time.
Use interactive heatmaps to visualize and compare your local visibility against your competitors.
Automatically adjust listing details across all directories to ensure NAP consistency and rank higher in local search results.
Request and respond to customer reviews across Google and Facebook. Quickly address negative feedback with the platform’s sentiment analysis tools.
Drawbacks: Moz Local is only available in the United States, the United Kingdom, and Canada.
Pricing: Moz Local starts at $16 per month (annual billing).
Synup is a reputation and listing management-specific platform that simplifies review-gathering processes. It lets you set up and deploy SMS and email surveys, then sift through responses via its sentiment analysis features.
Plus, Synup automatically fetches reviews across GBP and other platforms like Yellow Pages, TripAdvisor, TrustPilot, and more.
Compare your local visibility against competitors within your area via visual map-based reports. See your competitors’ average ranking positions for your target keywords.
Automate review responses and content scheduling across Google and Facebook via rule-based workflows. Automatically update NAP citations, operating hours, and other company details across all your business listings.
Use the platform’s sentiment analytics to surface positive and negative points people mention about your business in their reviews. Track review ratings across multiple websites within the same dashboard to see where you have the most influence.
Drawbacks: Users report that the platform is prone to occasional technical issues.
Pricing: Pricing starts at $29.99 per month (annual billing). You can also try the platform for free for up to 14 days.
Recurpost makes it easy to maintain a consistent posting schedule by publishing evergreen posts for your GBP account and other social media platforms.
Simply add your post to the platform’s Content Library, set up your posting intervals, and the platform will handle the rest.
Plus, Recurpost keeps an eye on engagement metrics to identify the ideal posting times for maximum results.
Visualize your GBP posts’ total reach, views, and impressions. Unify social analytics across multiple platforms to gauge each marketing channel’s effectiveness.
Automatically turn customer feedback into sharable review cards — perfect for website embedding or social sharing.
Respond to customer feedback directly from the platform. Delegate comments to team members to ensure optimal response times.
Drawbacks: The platform caps the number of social profiles you can manage across all pricing plans. The entry-level plan is limited to two profiles, for example.
Pricing: Recurpost starts at $7.5 per month (annual billing), with a 14-day free trial available.
Yext is an all-in-one digital marketing suite specifically designed for multi-location businesses. The platform stands out through its ample analytics features — you can track engagement and SEO metrics across Google, Bing, Tripadvisor, and more.
The platform’s fully customizable dashboards let you unify and visualize multi-channel metrics in any way you want.
Its custom sharing permissions are ideal for marketing agencies managing multiple clients.
Use the Search Tracker to spot new competitors targeting the same keywords as you. Check their ratings across multiple review sites and compare their online presence across organic search results, local pack listings, and more.
Find reviews containing particular keywords and gauge their overall sentiment. Visualize all reviews that include the keyword in question to spot common strengths or weaknesses customers mention about your business.
Spot your top keywords and see which specific search queries lead to conversions, along with the estimated conversion value. Identify keywords that rank in featured snippets or other types of rich results.
Drawbacks: Users report that the initial setup process for the analytics platform can take a while.
Pricing: You’ll need to get a custom pricing quote from the sales team.
eClincher’s Map Rank Tracker is perfect for multi-location businesses. The platform measures your Google Maps presence for each location and generates heatmaps showing your locations’ overall ranking positions. It’s a great way to identify individual locations that may need further optimization.
The platform’s AI tools can also auto-complete your GBP account with relevant details, generate posts, optimize for keywords, and more.
Compare Google Search and Google Maps views side-by-side, across both mobile and desktop devices. Get quick overviews of your top-ranking keywords.
See all the businesses competing for the same keyword within a particular area. See their location on Google Maps and previews of their business listings.
Craft personalized GBP content with AI and post it on your profile directly from the platform.
Drawbacks: The platform’s local SEO tools do not include review management features.
Pricing: eClincher’s local SEO platform is available as a standalone product for $300 per month (annual billing) or as an add-on to the platform’s core product offering starting from the Professional plan at $349 per month (billed annually).
Post Manager is dbaPlatform’s dedicated GBP content management and analytics tool. You can use it to plan, post, and track GBP content under a unified dashboard.
The platform also includes an ample selection of customizable templates, while its Smart Tags feature makes it easy to organize content for particular business locations.
Use the platform’s UTM parameters to see which posts brought the most website traffic. Track content performance metrics like reach and spot recurring trends via visual tracks.
Organize content for particular locations via custom tags. Update or delete posts across all locations in bulk.
Schedule events, offers, updates, and more across multiple time zones.
Drawbacks: Unlike some other tools in this list, dbaPlatform strictly focuses on Google and Bing optimization.
Pricing: You’ll need to reach out to the sales team to get a quote.
Although you do have plenty of options, a platform that allows you to both gather data across all networks and act on it can make a major difference. And Planable does this perfectly.
Its analytics tools reveal exactly how people find your local business listings, your top-performing posts, and more. Plus, the option to track engagement across other networks is super useful for understanding how your content resonates with different audiences.
Planable’s drag-and-drop calendar and recurring post scheduling also make it easy to maintain a healthy, consistent online presence. So give it a shot and schedule your first 50 posts completely free!
Digital marketing enthusiast, language nerd, and content writer. Horea loves writing about SaaS and anything that involves boosting online presence – from SEO to social media, web design, and more. His content is allergic to fluff and eats research for breakfast.
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