Welcome to my favorite part of the month and give me a few minutes to tell you about the latest, juiciest, best, most interesting industry news of this first month of summer. And there’s been A LOOOT of them. The main heroes of this month have been Cannes Lions and Facebook. Scroll till the end and don’t forget to check out our last month’s marketing industry news roundup.
Facebook announces Libra cryptocurrency (via Techcrunch)
After months of rumors, it’s actually happening – Facebook has finally revealed their cryptocurrency plans. It’s called Libra and it will allow you to buy things/send money at a local exchange with almost zero fees.
Also, Facebook is launching a complementary product called Calibra, that will handle all the crypto dealings & protect user’s privacy. The data from Calibra won’t be tied to your Facebook account so it can’t be used for targeting. This whole enterprise sounds like the next PayPal and might change the way businesses sell online.
What really goes on behind the scenes in Content Marketing?
Last March, we announced a partnership with WeRSM, the world’s leading marketing news platform to launch the most comprehensive report on the state of content marketing work today.
The “Content Marketing: Behind the Scenes” industry report seeks to study the complexity of content marketing processes in 2019 and to reveal the inefficiencies (and other barriers) that keep both brands and marketers from truly scaling their content marketing.
We’re now pleased to announce that the report is ready for you to download right here.
Instagram will now save everything captured with stories camera for seven days (via WeRSM)
New! Instagram will now save everything captured with the Stories camera in the app for 7 days
You can then visit ‘Recents’ to share your favourites later
— Matt Navarra (@MattNavarra) June 20, 2019
The Twitter users @giuseppe_twt and @MattNavarra have spotted a new Instagram feature that’s currently rolling out. It allows you to take as many photos/videos on your Stories and keep them on your device up to a week.
It will be available in the “Recent” section to make it easier for users to curate their content in Stories, rather than be pressured to post something right away. I’m certain many Instagram users will heavily use this feature.
Google My Business introduces many new features for company profiles (via Inc)
Since the “death” of Google+, the giant search engine has switched their focus to Google My Business, a complimentary product they’re growing for years with major benefits for local businesses.
Their latest update allows customers to follow businesses on Google with welcome offers. Consumers have an option to “Follow” so that businesses can share their latest updates of the company and then give special offers (a 15$ off coupon) for people that do this for the first time.
Also, you’ll be able to find the business easier with a short URL, see cover photos, instantly view uploaded pictures, and other offline materials.
Facebook adds 22 new, free training modules to Facebook Blueprint (via SMT)
Following their event in Chicago, Facebook has announced the addition of twenty-two new digital marketing training courses as part of its free Facebook Blueprint education platform. It first launched the “Blueprint” learning platform for marketing best practices back in 2015 and has continued to grow it ever since on latest marketing techniques, and provide valuable knowledge.
The latest launch will get Blueprint close to 100 courses in total, covering a wide range of marketing elements. Also, it offers official Facebook ads certification courses to help you prove your skills and expertise.
TikTok is testing interest-based ad targeting (via Digiday)
TikTok’s growing fast, but is it moving fast enough with its features? TikTok’s ad platforms are being currently introduced in beta to a select number of agencies by testing interest-based targeting, custom audiences, and pixel tracking. Also, these agencies will be able to target by age, gender, location, OS, and network on the device.
Twitter Introduces account switching, announces new Mac App
Skip the sign in, sign out hassle. Now you can switch back and forth between handles faster on https://t.co/AIUgyCj4rs, Twitter Lite, and Twitter for Windows. Just tap the drop down from your profile photo.
Your stan account thanks you.
— Twitter (@Twitter) June 3, 2019