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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Ever found yourself drowning in comments, DMs, and mentions across every social platform your brand uses? You're trying to build relationships with customers, but managing conversations while keeping your content strategy on track feels impossible. Traditional CRMs...
Jul 31, 2025
Social media moves fast. Like, blink-and-it’s-a-new-trend fast. So how do you stay ahead without constantly doomscrolling or living on TikTok “for research”? One word: newsletters.
The right newsletter is like a savvy internet friend who’s doing the scrolling for you. It surfaces the trends worth caring about, shares tactical insights from people who actually do this work, and helps you stay sharp without needing to be Extremely Online 24/7. Think of them like your favorite social media collaboration tools but in inbox form. A way to work smarter, not just harder.
Below, you’ll find 9 social media newsletters that I promise are worth subscribing to. They’re vetted, curated, and built to help marketers stay ahead of the chaos. Let’s get into it.
Social media managers have to stay on top of every platform update, industry trend, and shift in the social media landscape. But keeping up can eat half your day unless you’re smart about where you get your info.
That’s where newsletters come in. Think of them as your personal digest of the latest social media news delivered straight to your inbox. Social media newsletters are a great way to fuel your social media campaigns.
A single source of trends, valuable insights, and actionable tips without endless scrolling? Count me in!
The best social media newsletters dish out:
Get inspired by what actually worked for other marketing teams. Real-world examples can give direction to your own marketing strategies.
From algorithm changes to content formats blowing up, you’ll get fresh perspectives you can use IRL.
Instagram, LinkedIn, X, TikTok — if something changes, you’ll know it from your weekly newsletter, not from a sudden drop in performance.
Proper social media newsletters keep your digital marketing strategies sharp and help you stay one step ahead of the curve.
There are tons of marketing and social media newsletters to subscribe to. The good news is that you don’t have to follow all of them to stay up to date.
Here are 9 go-to resources for busy professionals who want to keep their social media presence on point:
Pretty Little Marketer is as cute and useful as it sounds. Sophie Miller created a social media newsletter that gives out a marketing girlie vibe, but at the same time gives TONS of value to its subscribers.
And I am so digging it.
Pretty Little Marketer unpacks how TALA builds community through purpose-driven social campaigns.
The newsletter’s focus is on social media trends and marketing updates. It includes breakdowns of new and loud campaigns, overviews of big events like the Super Bowl, strategies, tips, and even some tea related to the marketing world.
One of the latest newsletters covered:
Sophie’s approach to choosing resonant and trendy topics helps social media managers stay up-to-date on all fronts.
Pretty Little Marketer compares Meta’s new editing app to creative content planning tools.
And frankly, it’s so pretty! Hats off for this consistent and very recognizable branding.
You can subscribe to Sophie’s weekly insights directly on the Pretty Little Marketers website. Sophie also shares social media updates on LinkedIn and Instagram.
In your inbox: Pretty Little Marketers shares weekly insights into the marketing world. Expect a weekly roundup in your inbox every Friday.
Cost:
Your ATTN Please is a snappy daily dose of the marketing world YAP — minus the fluff, plus a smirk. Curated by Charlotte Ellis of The Attention Seeker, this social media newsletter is fast, smart, and a little chaotic in the best way.
Your Attn Please redefines modern brand appeal by moving beyond curated Instagram aesthetics.
This daily social media newsletter includes:
The tone’s all bite. Your ATTN Please shares expert insights that you can repeat to your team, wrapped in a very conversational tone. An easy way to become the smartest marketer in the room.
Your Attn Please decodes the viral “Jaws” meme trend for relatable, bite-sized marketing humor.
Some may say it’s too much. But I’m fully on board with the social media lingo and expert insights explained to me the way real people talk. Makes it a rather pleasant daily scroll instead of ‘yet another newsletter’.
Subscribe on the Your ATTN Please website for your daily hit of industry news and what’s hot in marketing.
You can also follow them across all major social media platforms. The content there is oh so diverse:
Their strategy also serves as a great case study in cross-posting social media content across platforms — no piece left unused!
In your inbox: Your ATTN Please hits subscribers’ inboxes every workday.
Cost: Absolutely free.
Geekout by Matt Navarra is the go-to Friday scroll for ambitious marketers and social media geeks who want to stay ahead of the social media tide.
Matt rounds up all the important stuff across every platform and delivers it in one packed-but-not-overwhelming email.
Geekout delivers a weekly update with news on TikTok bans, Meta trends, and Instagram creator tips.
Inside the newsletter, you’ll find:
What I like most about the Geekout newsletter is its Geekout Top 5 section. Here, you’ll find the hottest 5 headlines of the week with links to read full articles. I love it because it’s a great resource for breaking news related to digital marketing and social media.
Geekout is sharp, sometimes cheeky, and always clear. And his LOLs of the week make me cackle every time.
Geekout covers a trending TikTok meme about animated images appearing in Microsoft Word documents.
Subscribe to Geekout here for your weekly hit of real social media intel.
Follow Matt on:
In your inbox: Every Friday.
Cost: Totally free.
If you prefer the language of FACTS for your social media strategy, then the Social Media Today newsletter is for you.
Unlike previous social media newsletters in this list, Social Media Today doesn’t have a buzzing personality. This is a well-informed newsroom for marketers and social media managers.
Social Media Today discusses Meta’s chatbot, TikTok’s fashion insights, and Snapchat’s Q1 report.
This daily cut-and-dry digest of social media marketing news allows you to scroll through the most important headlines and dive deeper into whatever catches your eye.
Inside, you’ll find:
In its mix of info bites and deep dives, Social Media Today is consistent, practical, and “grown-up”. This resource helps you stay one step ahead in meetings, pitches, or strategy sessions. at the risk of being called a know-it-all.
Social Media Today recommends insightful articles and branding playbooks for marketers.
You can subscribe to Social Media Today on their website for daily updates that won’t leave you behind.
They’re also active on:
In your inbox: Every weekday.
Cost: Free.
According to her own words, Rachel Karten lives on the Internet, so we don’t have to. And it shows, in her Link In Bio weekly social media newsletter.
Link in Bio analyzes a rhode campaign to highlight copywriting lessons from beauty brand marketing.
Link in Bio is a newsletter about working in social media. The main focus is expert interviews with people who live and breathe social media professionally. Rachel talks to social media managers about the stuff we care about the most practical tips on what to post, what’s working, and what’s just noise.
Here’s what’s inside the newsletter:
Link In Bio is one of the top social media newsletters on Substack. People love to get an insider’s look from industry experts, and Rachel provides just that, wrapped in a very conversational tone and a comprehensible format.
Subscribe to Link in Bio on Substack. Rachel also posts great insights and behind-the-scenes takes on LinkedIn.
In your inbox:
Cost:
Daily Carnage focuses not only on social media updates but on digital marketing as a whole. Curated by the team at a digital agency called Carney, it pulls the best from the world of digital marketing without feeling like a boring roundup.
Daily Carnage includes a fun trivia section featuring Pepsi vs Coca-Cola in space, plus social insights.
Inside the newsletter, you’ll find:
What I like about Daily Carnage is that it goes beyond just social media. Their marketing insights often feed straight into a sharper, smarter social media strategy.
For instance, my favorite piece about LinkedIn ads was from Daily Carnage, and it helped me immensely with my paid social media efforts.
Daily Carnage shares a 10-step guide to help marketers decide if LinkedIn ads are right for their strategy.
Subscribe to Daily Carnage to stay up to date with the industry news and digital culture updates. You can also catch them on LinkedIn, where they share their Daily Carnage Show snippets.
In your inbox: Daily, Monday to Friday.
Cost: 100% free.
Please Advise by Adam Singer is a triple shot of espresso for social media marketers. It’s one of the shortest newsletters on this list and that’s exactly why it’s so valuable for busy marketers.
Please Advise offers platform updates and explains key signs of weak content and how marketers can fix them.
Each email is broken into three quick-hit sections:
The vibe is direct, tactical, and no-fuss. It’s perfect for marketers who want insights without the rambling. It’s the kind of newsletter you can scroll through in two minutes but still walk away with a fresh idea or tool.
Lately, Adam’s been taking a break, so emails are more sporadic. But when Please Advise lands in your inbox, it’s like a Kinder Surprise — you’re excited to see what quick win you’ll get this time.
You can subscribe to Please Advise on their website.
In your inbox: Occasionally — not on a strict schedule right now, but worth keeping an eye on.
Cost:
If you work in a small business (or with one), Social Media Examiner is a solid social media newsletter option for you.
Curated by Michael Stelzner, this free newsletter cuts through the noise and delivers smart social media strategies suitable for smaller brands.
Social Media Examiner provides actionable tips for LinkedIn, YouTube, and measuring AI traffic.
Inside the newsletter, you’ll find:
It’s fun to learn what big brands are doing, but small businesses don’t have the same resources, and Social Media Examiner knows it. Despite looking a little quirky (check out the cute little logo guy!), this newsletter is a great resource for small businesses that want to improve their social media presence.
Social Media Examiner’s “News You Can Use” covers Meta Ads tweaks, a new lightweight ChatGPT tool, and Threads domain updates.
Subscribe to Social Media Examiner on their website for fresh updates three times a week.
Social Media Examiner also has a Social Media Marketing podcast, an AI Explore podcast, and a YouTube channel.
In your inbox: Monday, Wednesday, and Friday.
Cost: 100% free.
SEO wasn’t always a part of a social media manager’s job description, but that has changed. As platforms shift toward more searchable content (hi, Instagram SEO), understanding the basics is an ace up your sleeve.
That’s why SEOFOMO hits just right. Curated weekly by Aleyda Solis, it delivers a digest of must-know SEO news, search trends, and actionable tips — all with short, sharp commentary that makes it easy to follow.
SEOFOMO dives into Google’s latest SEO changes and ccTLD redirects for global search consistency.
Here’s what you’ll find inside:
It’s one of the rare weekly newsletters that help you stay sharp in SEO even if you’re not super confident in your GA4 skills.
SEOFOMO shares the latest marketing updates including LinkedIn engagement tips and OpenAI news.
Subscribe to SEOFOMO on their website to get the essentials.
You can also follow Aleyda on LinkedIn, X, YouTube, and Bluesky for more SEO tips, talks, and industry updates.
In your inbox: Weekly, every Sunday.
Cost: Free.
Good ideas shouldn’t just sit in your inbox. With Planable, you can put the pedal to the metal and turn a new idea into a real content piece fast, with your team in the loop from the start.
Plan, draft, collaborate on, and approve your newsletter-inspired posts, campaigns, and updates in one shared workspace.
Thanks to the Universal Content feature, you can even do content planning for pieces that aren’t tied to a publishing date. Use it as an idea bank where you can land the content gems you found and let them marinate a little.
Planable’s content calendar offers a clear visual of scheduled posts across all social platforms.
Work with a unified calendar that covers all your content. Choose the view you love: feed, calendar, grid, or list.
You can also drop feedback with real-time comments and annotations to polish the ideas and get them production-ready. Build custom approval workflows to move things along without the usual back-and-forth.
Planable’s approval workflow ensures team feedback and sign-off before social media content goes live.
Oh, and you can manage content across 9 social platforms without breaking a sweat.
Everything you need to act on insights and boost results is in one place — Planable’s dashboard. Fewer tabs equal faster execution and more time for creativity. Social media management magic, baby!
Keeping up with social media is exhausting. Top social media newsletters are a valuable resource for quick updates, the latest social media trends, and platform news gathered in your inbox.
You don’t have to follow all of them, though. Subscribe to one social media-focused newsletter and one general marketing newsletter to keep your marketing horizons nice and balanced.
Found something worth trying? Throw it in Planable and act on your insights quickly, together with the team!
Content marketer with a background in journalism; digital nomad, and tech geek. In love with blogs, storytelling, strategies, and old-school Instagram. If it can be written, I probably wrote it.
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