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Mar 8, 2024
The key to business success today, more than ever before, lies in the ability to grow traffic and leads through content marketing.
With so much noise and competition online, creating valuable, high-quality content immediately sets you apart. It allows you to connect with your audience and position your brand as an authority, in the process converting your readers into leads.
But how do you create content that attracts, engages and converts your audience?
From creating useful content to optimizing for SEO, I’ll discuss all the handy techniques you need to successfully grow traffic and leads through content marketing.
An effective content marketing strategy can make the difference between a stagnant online presence and a flourishing one. The following techniques can help you get started:
One of the most effective ways to grow traffic and leads through content marketing is to create content that directly answers your audience’s most common questions.
By providing the information your audience is already looking for, you can position your brand as a helpful resource and authority they can trust. Some tips for creating content that answers audience questions:
Image source: Google
By providing your audience with the answers they’re looking for, you can organically attract more of your ideal traffic and leads over time.
Creating evergreen content is a powerful way to continually grow traffic and leads through content marketing. Unlike trending topics that come and go, evergreen content stays relevant and valuable over time. This means it can attract an audience year after year.
When it comes to identifying and creating evergreen content, you want to:
Hone in on evergreen topics that always hold value for your audience and you’ll continually attract traffic and leads with your content long after publication.
To turn readers into leads, include clear calls-to-action (CTAs) in your content. A CTA is an invitation for readers to take necessary actions, such as downloading an ebook, requesting a product demo, or subscribing to your newsletter. In any case, you need to get them to give their email address to you through the CTA.
If you don’t add them in the right manner, you’d be making a major content marketing mistake as it could reduce your lead generation dramatically.
CTAs can take several distinct formats:
Source: Chipotle
Image via HubSpot
Source: Glossier
So, how do you incorporate powerful CTAs into your content? Here are some tips:
With strategic CTAs placed throughout your content, you will gain more qualified leads to fuel your sales pipeline.
To grow traffic and leads through content marketing, you need to distribute your content well, and the best way of doing it is through search engines.
Employing an effective SEO strategy can help optimize your content for enhanced discoverability, which ultimately leads to increased traffic and conversions.
Here are some tips to optimize your content for SEO:
Source: Backlinko
Identify what terms your target audience is likely searching for and naturally incorporate them into your writing:
Social media platforms are ideal for promoting your content to new potential readers and customers.
Share your content on the platforms where your target audience spends the most time. For example, promote how-to blog posts on Pinterest, share data-driven infographics on LinkedIn, and tweet one-line content teasers on Twitter.
Use content distribution tools to plan and develop compelling content that captures attention.
Planable is a great example of a content distribution platform with tools for social media content collaboration, planning and synchronization on multiple social media accounts.
You should also engage with your followers by replying to their comments on your posts. With AI commenting solutions, you can automate this content interaction process as well. It can help you build a community and boost loyalty.
What’s more?
Consider using hashtags to make your content more discoverable. Research popular hashtags used by influencers in your industry. But do not overdo it, as using more than a couple of hashtags per post can seem spammy to some users.
You can also leverage the power of influencer marketing by strategically collaborating with influencers who resonate with your target audience. They can boost your reach and drive traffic to your website.
The best part about using social media for driving traffic and leads is that it also enables you to position your brand as a thought leader in your field.
To grow traffic and leads through content marketing, you should take advantage of the power of multimedia content.
Repurposing your content into multiple formats, such as video and infographics, is an effective way to reach more potential customers and generate additional traffic.
A well-received blog post can be transformed into an infographic, podcast episode, video tutorials, or even a series of social media posts to expose your content to new audiences. You can also use website QR codes to it for driving more traffic. For an eye-catchy and functional QR code, check out this list of the best QR code generators. So, for example, if you’ve got an agriculture website, you can grow agricultural marketing with it.
And the best part—it saves you the hassle of brainstorming new content ideas.
Instead, the same content can be used to cater to diverse audience preferences, capturing the attention of those who prefer visual, auditory, or interactive content.
For example, Canva’s design tips blog series was repurposed into a collection of short explainer videos on YouTube.
Image via YouTube
As you can see, repurposing written content into eye-catching infographics and videos presents data, concepts, and information in an easy-to-understand visual format.
It also enables you to share your message across various channels, reaching audiences on platforms like YouTube, LinkedIn, Twitter, and more.
This not only extends your reach but also enhances brand visibility and authority in diverse online spaces.
Last but not least, you can streamline and maximize your efforts to grow traffic and leads through content marketing by using automation software.
Content automation tools can help you create, distribute, and optimize your content across various channels and platforms. These tools can also save you time on repetitive tasks, provide insights through analytics, and help convert website visitors into leads.
For example, leveraging tools like OptinMonster and others featured in this lead generation software list by Attrock can help you automatically capture contacts from your content. You can then nurture these visitors with tailored follow-up messages with tools like MailChimp and ConvertKit.
As you can see, there are many impactful techniques you can leverage to grow traffic and leads through an optimized content marketing strategy.
By focusing on creating high-quality, valuable content tailored to your audience, promoting it across channels, and automating workflows, you can position your brand as a top resource in your industry.
The key is having a comprehensive plan that incorporates these best practices. With a strategic approach, content marketing can become one of your most powerful tools for sustainably growing your business.
Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.
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