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Having a content review process in place, one that you return to periodically, means that your content stays accurate, consistent with your brand, and in alignment with your marketing objectives. You likely already have a content workflow. As any seasoned marketing...
May 7, 2025
Although YouTube’s native platform does a solid job, third-party YouTube analytics tools can go into a lot more detail, especially in terms of competitive analysis and SEO tracking.
Plus, some tools leverage AI to offer personalized topic ideas, keywords, and ideal posting time suggestions to help plan and schedule YouTube videos more effectively and refine your YouTube strategy.
That said, I’ll walk you through some of the best YouTube analytics tools currently available.
But first, let’s see more about what advantages third-party YouTube analytics tools have over the native YouTube Studio platform.
Some platforms go beyond your YouTube account — integrations with TikTok, Instagram, and Facebook Reels are just a few examples. UTM parameters also help gauge which social platforms drive the most website traffic.
Third-party YouTube analytics tools compare your channel’s performance metrics against your competition side-by-side. You can also view their top-performing videos across various metrics.
The option to sift through and respond to comments across all your YouTube videos is super handy for addressing critical feedback.
Planable Analytics is an add-on to Planable’s core platform, a content collaboration and scheduling tool. This makes Planable a solid choice to plan, create, manage, and analyze content within a unified platform.
Planable’s campaign calendar with collaboration, approvals, and performance tracking
Analytics-wise, Planable’s YouTube reports handle both channel and individual video metrics. You can easily track subscriber growth, total views and engagement, average watch times, and more.
Planable’s YouTube analytics tools dashboard with video performance metrics and audience insights
You can also zoom in on each clip’s interactions (likes, shares, comments) and average view duration.
Plus, the platform’s demographic reports reveal your audience’s gender and age distribution, as well as geographical spread.
Planable also makes content creation and scheduling super easy. You can:
Planable’s content calendar for managing campaigns across multiple channels
As for content collaboration tools, Planable stands out through its ample feature set.
You can leave feedback through comments on texts (with annotations and suggestions), videos, and images. Its customizable approval workflows ensure a thorough review and approval process.
Track engagement metrics for YouTube, TikTok, Instagram Reels, and more. Grab quick overviews of your top-performing posts, then get into the details and see each video’s average view duration, interactions, etc.
Work on video scripts through Planable’s built-in text editor. Collaborate with writers through clear text suggestions, annotations, and comments. Design thumbnails and repurpose long-form videos into Shorts via the platform’s image and video editing tools.
Set up multi-step approval workflows involving multiple team members. Content won’t be published unless it’s approved by all team members.
Generate hashtags, quick video captions, and edit texts with Planable AI.
Speed up video editing and scheduling by importing Canva assets directly to Planable.
Drawbacks: Planable Analytics is only available as a paid add-on.
Pricing: The core platform starts at $33 per workspace per month (billed annually), while the analytics tools cost an extra $9 per workspace per month.
TubeBuddy boosts video visibility via various YouTube-specific SEO tools. The platform’s Search Explorer handles keyword research, for example.
You can find high search volume and low-competition keywords and see each term’s monthly search volumes, video views, and long-tail keyword variations.
You can also run video audits to see whether your existing posts adhere to SEO best practices.
Run channel audits to spot missing keywords and extra metadata, as well as video caption and thumbnail optimization opportunities.
Translate video subtitles in 40+ languages — German, Hindi, Punjabi, and Arabic included. Get insights into your audience’s top 10 spoken languages.
Check video views and interactions. Use Retention Analyzer to spot video retention metrics and see exactly where most viewers drop off in any given video.
Drawbacks: Users report that the setup process can be quite tricky.
Pricing: TubeBuddy starts at $3.99 per month (billed annually). There’s also a free plan available.
Brandwatch includes a social media management suite that stands out through its Benchmark toolset, the platform’s dedicated competitive analytics tools.
Benchmark reveals detailed analytics across your competitors’ YouTube, Facebook, Instagram, and X accounts within unified dashboards.
You can track multiple competitors to see their posting frequencies, audience growth, engagement rates, and more side-by-side.
See your competitors’ latest posts and videos under a centralized feed. Glance over each post’s likes, comments, and shares. Summarize each competitor’s content strategy and identify their target topics via the platform’s AI assistant.
Generate visual reports that highlight your competitors’ share of voice, popular hashtags, most used social media platforms, and top content types.
Track audience conversations and respond to comments across YouTube, Instagram, Facebook, LinkedIn, X, and WhatsApp, all within a unified inbox.
Drawbacks: The platform’s audience demographics reports don’t support YouTube.
Pricing: Pricing is not disclosed. You’ll have to contact the sales team to get a customized quote.
SocialPilot’s YouTube analytics tools are straightforward and effective. You can measure subscriber growth and spot your top-performing videos, along with their total watch time, views, and average viewing duration.
SocialPilot also includes analytics for other social media platforms, like Instagram, TikTok, Bluesky, and more, with network-specific metrics for each platform.
Add custom UTM parameters to view website traffic from YouTube and other channels.
Run YouTube demographics reports to identify your audience base’s age, gender, location, and device distribution.
Schedule YouTube videos and Shorts directly from the platform. Edit thumbnails, add subtitles, and more from the content composer.
Drawbacks: SocialPilot’s analytics tools are only available starting from the Standard package for $42.50 per month (billed annually).
Pricing: SocialPilot starts at $25.50 per month (billed annually), with a 14-day free trial available across all packages.
Sprout Social’s YouTube listening tools let you uncover popular topics within your niche.
You can spot potential influencer collaboration opportunities, and track comments along with their sentiment — features also available for other social platforms.
Sprout Social can also benchmark your video performance against other channels to spot room for improvement.
Track views, watch times, and engagement. Spot top-performing videos across various criteria through Sprout Social’s ample filter set. Sift through content based on shares, comments, likes, dislikes, and more.
Maximize engagement with Sprout Social’s ideal posting time suggestions. Use the platform’s Spike Alert to get notified whenever you receive a surge in comments.
Respond to YouTube comments across multiple accounts from a centralized inbox. Organize comments based on sentiment to prioritize critical feedback.
Drawbacks: Users report that some YouTube comments may not show up in the inbox.
Pricing: Sprout Social’s entry-level package starts at $199 per seat per month (billed annually). You can also try the platform for free for 30 days.
VidIQ’s channel auditing tool neatly organizes your top and low-performing videos based on subscriber growth, views per hour, and so on.
This makes it super easy to spot videos that contribute to your channel’s growth and videos that may need further improvement.
Plus, you can see which keywords attract the most visitors, while its metadata scores give you the insights needed to further boost traffic.
Spot keywords trending within your niche along with their search volume and competition. Get secondary keyword suggestions to maximize traffic.
Monitor your competitors’ top videos and add their channels onto the platform to easily compare their content against your own and export their top-ranking keywords.
Leverage the platform’s AI to quickly generate video descriptions, scripts, keywords, topic ideas, and so on.
Drawbacks: VidIQ’s UI is slightly cluttered, which can make navigation quite tricky.
Pricing: VidIQ starts at $16.58 per month or $199 per year, with a seven-day free trial available.
Hootsuite’s cross-channel reports let you unify content performance data across YouTube, TikTok, Instagram, and more.
The platform also provides snapshots of top and least-performing posts across socials — perfect to gauge what content works and what doesn’t on each specific network.
Plus, Hootsuite’s industry and competitive benchmarking tools offer an easy way to compare your content against other creators in your niche. You can see their posting frequencies, top content formats, and so on.
Track channel growth, average watch times, and total views, or zoom in on each video’s interactions. See and respond to comments through a unified inbox.
Generate quick titles and video descriptions. Let the platform’s AI suggest content ideas to speed up brainstorming.
Speed up reporting with templates dedicated to measuring content engagement, conversions, brand awareness, and so on.
Drawbacks: Hootsuite is currently not compatible with YouTube Shorts and Facebook Reels.
Pricing: Hootsuite starts at $99 per month (billed annually), with one user included. You can also try the platform for free for up to 30 days.
Tubular Labs is a cross-channel video analytics platform that stands out through its influencer identification and tracking capabilities.
The platform reveals what other content creators your channel viewers watch, the brands they collaborate with, and how effective these content creators are at driving conversions for the brands they work with.
Find content creators sponsored by major brands and identify videos containing sponsored segments, along with their engagement metrics.
Measure your audience’s age, gender, and location distribution, and pinpoint the content type your target audience watches the most.
Track video content performance across YouTube, Twitch, TikTok, Meta, and X within unified dashboards.
Drawbacks: Although the platform supports multiple social platforms, it only covers video performance analytics. You’ll need separate tools to measure the performance of other content types across your socials.
Pricing: Pricing is not disclosed. You’ll need to get in contact with the sales team.
ChannelMeter is specifically designed for influencer marketing. The platform lets you onboard content creators, sign contracts, handle payments.
It also lets you measure an influencer’s overall channel performance — complete with each creator’s estimated revenue potential.
ChannelMeter also includes a built-in CRM to help track and manage influencer collaborations. You can create influencer profiles containing key details like industries, target countries, and channel metric overviews.
Measure each channel’s demographics, best-performing content, average watch time, subscriber growth, and more.
Track total campaign spending and cross-reference it with each influencer’s estimated revenue potential to see whether you’re on track. Measure your campaigns’ average cost-per-view, total interactions, and reach to gauge profitability.
Sign and store contracts, assign tasks to influencers, and handle payments directly within the platform.
Drawbacks: The platform lacks collaboration and feedback tools — they would’ve been handy for reviewing influencer content prior to publishing.
Pricing: Pricing is available upon request.
Vidyard is a sales-specific video platform. Its features help sales reps send out personalized video messages, create and manage product demos or onboarding clips, and more. The platform features clever analytics.
Vidyard integrates with your CRM to help you see exactly which leads viewed what videos and for how long across your website, YouTube channel, and other socials — perfect for prospecting and personalized outreach.
Break down total video views to see which accounts or audience segments view your content the most and which videos lead to closed deals. Or, get into the details and see where each viewer dropped off to gauge audience retention.
Send over videos to individual prospects and get notified whenever the prospect in question views your clips.
Integrate the platform with YouTube to publish content directly from Vidyard and cross-reference reports with data from YouTube Studio.
Drawbacks: Although it does offer YouTube support, Vidyard’s feature set primarily focuses on website and email-embedded clips. The platform is not particularly suitable for YouTube-only content creators.
Pricing: Paid plans start at $59 per user per month (billed monthly), with a limited free forever plan available.
Although you’ve got plenty of YouTube analytics tools to choose from, make sure to shortlist Planable. On top of video and channel-level metrics, the platform helps you keep an eye on key metrics across all your socials, for both static and video content.
Plus, its native content editing, collaboration, approval, and scheduling tools can really help your content reach the next level quality-wise. Try Planable for free!
Digital marketing enthusiast, language nerd, and content writer. Horea loves writing about SaaS and anything that involves boosting online presence – from SEO to social media, web design, and more. His content is allergic to fluff and eats research for breakfast.
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