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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Social media cross-promotion lets you take great content and give it a second or third life, amplifying your reach across platforms and in front of new audiences. When you adapt your message for each channel, you create a ripple effect that boosts visibility and...
TikTok has its own rhythm, I've come to learn. Trends rise, peak, and can feel tired by the end of the week. And after spending years inside that rhythm, I’ve realized that acting on just a handful of trends that align with our goals and moving quickly enough is what...
8 seconds – that's the average attention span of a human. If you think that number is promising, know that a goldfish is said to have an attention span of 9 seconds. Not too hopeful now, are you? But wait, don't despair. With the right social media hooks, you can get...
Having a consistent social media presence is about having an open flow of communication with your audience and encouraging customer engagement at a deeper level. But without proper social media inbox management, you can quickly be stretched too thin juggling multiple...
The best social media campaigns are a result of creativity, strategy, and a deep understanding of the audience. They stand out because they tap into the audience's emotions, use real-time trends, and foster genuine connections. Moreover, successful social media...
Ever notice how you trust recommendations from a friend but skeptically scroll past corporate ads? This response is natural. We’re wired to connect with people, and the era of being impressed by overproduced branded content is over (was it ever even a thing?) It’s not...
Proving the value of social media work isn’t always easy. Unlike sales or other departments with clear ROI, social media’s impact is less obvious to someone with no social media expertise. Stakeholders often focus on vanity metrics, overlook the strategy behind posts,...
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