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Planable is the best client-facing social media tool we've ever used and we've used a lot.
As Planable’s SEO lead, I’ve spent years studying visibility: how brands show up, earn authority, and build trust. But visibility has changed. It’s now just as much about how AI sees you as how you rank. It started with a simple question: does our social presence...
Posting content is just one part of social media marketing. Social media managers must also listen to what their audiences say, get actively involved, and respond to feedback — that's what makes brands stand out and worth connecting with. Still, managing comments is...
Social media DMs have become an essential component of modern marketing strategies, offering brands a direct and personal way to engage with their audience. Not only do they help humanize your brand, but they also play a key role in building customer relationships and...
Social media management involves a lot more than just posting content on different networks. You have to know your audience like the back of your hand, build powerful content strategies, and keep your calendar relevant with fresh post ideas. Then your focus shifts to...
GatherContent is a platform that helps marketers manage their content strategies and workflows. In 2022, it was acquired by Bynder and rebranded as Content Workflow, continuing its legacy with a strong focus on workflows, real-time collaboration, and centralized...
Social media community management tools are no longer a “nice to have”. They’re essential for brands that want to scale conversations, respond in real time, and build deeper audience loyalty without burning out their teams. Whether you're handling hundreds of comments...
Google Search and Maps can be huge revenue sources for brick-and-mortar businesses. But you must maintain a consistent presence to hit high rankings, and that involves posting, tracking, and optimizing content for maximum engagement. Google Analytics works well...
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