8 seconds – that's the average attention span of a human. If you think that number is promising, know that a goldfish is said to have an attention span of 9 seconds. Not too hopeful now, are you? But wait, don't despair. With the right social media hooks, you can get...
Content Strategist
Content marketer and aspiring YouTuber, in no particular order. Expertise in content writing, social media copywriting, and neo-noir graphic novels. Used to run a music webzine in the 2 seconds in the early 2010s when blogs were hot. I tweet very badly on Twitter.
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How to Apply Social Media Content Pillars to Your Strategy in 2025
Today, we’re going to talk about the one thing that, when done correctly, can mean the difference between good social media marketing and, well, not bad, but misguided social media marketing. I’m referring to social media content pillars: the what, why’s, the how’s,...
Social media pricing: how much to charge for social media management in 2025
Pricing your social media services fairly can be daunting whether you've just started your social media marketing agency or you're a well-established agency. How much should one charge for a social media post? What about a campaign? Or a social media content strategy?...
Brand Pillars: Everything You Need to Know About
"Brand" is one of those diffuse concepts that nobody can fully agree on. Ask three specialists what a brand is, and you could get just as many answers. And the sad truth is that it doesn't really matter what we think our brand is. Our customer decides our type. That...
How to Schedule TikTok Posts on Mobile & Desktop for Free
author featured articles, Social Media
Whether you're on desktop or mobile, you can schedule TikTok posts in advance. This is a smart way to stay organized and keep your creative flow uninterrupted. For those times when you need to plan your content sporadically, you can use TikTok's native scheduling...
Instagram Reels Ideas for Explosive Growth and Engagement in 2025
When Instagram introduced Reels in 2020, people around the Internet were quick to dismiss them as a mere afterthought in response to TikTok’s titanic rise in that same period. And honestly, who can blame them? Just listen to this pitch from Instagram: Reels invites...
Social Media Workflow: 4 Quick Steps to Manage It Like a Pro
I usually start these articles by poking fun at the very field I’m working in. This time, though, I’m going to level with you – social media mistakes happen. You know it, and I know it. The more people managing multiple social media accounts, the greater the chance of...
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