If you're managing a YouTube channel, you already know the power of YouTube Shorts for growing your audience. But if you want to take full advantage of this type of content, posting when you feel like it won't cut it. With YouTube videos, posting strategically and...
Content Strategist
Content marketer and aspiring YouTuber, in no particular order. Expertise in content writing, social media copywriting, and neo-noir graphic novels. Used to run a music webzine in the 2 seconds in the early 2010s when blogs were hot. I tweet very badly on Twitter.
- editorial
- journalism
- social media management
Best Articles
More Articles
15 tools for franchises to approve, manage and collaborate on content creation
Marketing, Social Media, Tools
Franchises have to be creative and efficient nowadays when it comes to how they market their company and the tools they use to manage day-to-day operations. But, with so many tools out there, it can be difficult to determine exactly what fits the operational realities...
43 Instagram Story Ideas to Boost Engagement When You’re in a Rut
Instagram stories. They’re so ubiquitous now that it’s easy to forget there was a time when Instagram simply didn’t have these fleeting photos or videos. Instagram stories are a great way for brands and influencers to reach people in a manner that’s more personal and...
Instagram Reels Ideas for Explosive Growth and Engagement in 2025
When Instagram introduced Reels in 2020, people around the Internet were quick to dismiss them as a mere afterthought in response to TikTok’s titanic rise in that same period. And honestly, who can blame them? Just listen to this pitch from Instagram: Reels invites...
How to Apply Social Media Content Pillars to Your Strategy in 2025
Today, we’re going to talk about the one thing that, when done correctly, can mean the difference between good social media marketing and, well, not bad, but misguided social media marketing. I’m referring to social media content pillars: the what, why’s, the how’s,...
Schedule Google My Business posts, events & offers for free
author featured articles, Social Media
For local businesses, your Google Business Profile is your digital storefront and keeping it fresh with regular updates is one of the easiest (and free) ways to show up when nearby customers are searching. But posting consistently takes time, and Google doesn’t make...
Social media pricing: how much to charge for social media management in 2025
Pricing your social media services fairly can be daunting whether you've just started your social media marketing agency or you're a well-established agency. How much should one charge for a social media post? What about a campaign? Or a social media content strategy?...
Time for a social media tool
you actually like*
*30,000+ marketers approve this message