You have your approval process down and you can track reach, clicks, and comments, but you still can't read minds. And lately, it feels like that's exactly what social media success requires. Social media sentiment analysis is what can take you one step closer....
Content Marketing Strategist
Sabina is a freelance writer with 15+ years of experience in the MarCom industry. Her to-do list includes helping people write better and businesses sell more through content. She is the host of Zest, a podcast that brings writing within listeners' reach.
- content strategy
- marketing consulting
- digital marketing
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How to create a Facebook Marketing Strategy: 10 Successful Steps
There's no digital marketing without an effective Facebook marketing strategy. The social media giant has gone through controversies, rebrandings, and rumors of downfall, but it remains the most popular network worldwide. For all social media managers out there...
How to Use ChatGPT for Social Media to Boost Efficiency
Daily creating and posting social media posts can quickly become a daunting task. Especially when you have so many platforms to update and so much competition to keep up with. Fortunately, you now have the power of AI on your side to keep social media marketing from...
The Mega Guide to Repurposing Content & How to Build It Into Your Workflow
Marketing, Productivity, Social Media
It's hard to maintain a steady flow of content across multiple channels. When you're stuck on the hamster wheel of content production, burnout is a very real risk. Thankfully, the load can become a little lighter. How? Through repurposing content. It's one way for...
Content Approval Workflow: How to Streamline Your Content Strategy
author featured articles, Marketing, Productivity, Social Media
Have you ever felt that there are too many cooks in the content kitchen? Without a content approval workflow, content creation can become overwhelming and inefficient. That's where approval software comes in. It empowers teams to streamline their processes while...
How to Start a Marketing Business in 2025 (+ Expert Insights)
Ready to break out on your own but feeling stuck? Not sure exactly how to start a marketing business? I understand completely, I've been in that exact position. Launching your own agency or finally going freelance feels like trying to solve a puzzle with missing...
10 essential steps to master creative workflow management
Marketing, Productivity, Social Media
Does managing creative projects feel like sailing through a storm, struggling to stay on course and not sink? Making creative production flow is no easy task. Creative workflow management requires a delicate balance: an adaptable structure, room for innovation within...
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