Success with Meta Ads doesn’t come down to luck. Consumers are smarter than ever, and to get your message across, ads need to be witty, placed right, and most importantly, well-targeted. But with so many targeting options, such as broad audiences, granular segments,...
Content Marketing Strategist
Sabina is a freelance writer with 15+ years of experience in the MarCom industry. Her to-do list includes helping people write better and businesses sell more through content. She is the host of Zest, a podcast that brings writing within listeners' reach.
- content strategy
- marketing consulting
- digital marketing
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The Mega Guide to Repurposing Content & How to Build It Into Your Workflow
Marketing, Productivity, Social Media
It's hard to maintain a steady flow of content across multiple channels. When you're stuck on the hamster wheel of content production, burnout is a very real risk. Thankfully, the load can become a little lighter. How? Through repurposing content. It's one way for...
Content Approval Workflow: How to Streamline Your Content Strategy
author featured articles, Marketing, Productivity, Social Media
Have you ever felt that there are too many cooks in the content kitchen? Without a content approval workflow, content creation can become overwhelming and inefficient. That's where approval software comes in. It empowers teams to streamline their processes while...
How to Start a Marketing Business in 2025 (+ Expert Insights)
Ready to break out on your own but feeling stuck? Not sure exactly how to start a marketing business? I understand completely, I've been in that exact position. Launching your own agency or finally going freelance feels like trying to solve a puzzle with missing...
10 Essential Steps to Master Creative Workflow Management
Marketing, Productivity, Social Media
Does managing creative projects feel like sailing through a storm, struggling to stay on course and not sink? Making creative production flow is no easy task. Creative workflow management requires a delicate balance: an adaptable structure, room for innovation within...
11 AI Content Creation Tools to Power Up Your Marketing Strategy
Not so long ago AI generated content seemed like a page from a sci-fi story. Now, it's a daily part of your feed. AI content creation tools have quickly gone from personal curiosity and testing to becoming integral for content marketers' toolkits. Imagine that your...
Content Marketing Strategy: 11 Steps to Follow in 2025
author featured articles, Marketing, Social Media
A well-crafted content marketing strategy isn't just a valuable asset. It's the driving force behind brand visibility, engagement, and growth. Whether you're a seasoned marketer or just setting sail in the vast sea of online content, I've got you covered. Let's...
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