Looking for Later alternatives but not quite sure what to trust? I've got you! Finding the perfect social media management tool is becoming increasingly complicated. Social media marketers need to manage multiple accounts and sometimes multiple brands altogether. From...
Content Marketing Strategist
Sabina is a freelance writer with 15+ years of experience in the MarCom industry. Her to-do list includes helping people write better and businesses sell more through content. She is the host of Zest, a podcast that brings writing within listeners' reach.
- content strategy
- marketing consulting
- digital marketing
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10 essential steps to master creative workflow management
Marketing, Productivity, Social Media
Does managing creative projects feel like sailing through a storm, struggling to stay on course and not sink? Making creative production flow is no easy task. Creative workflow management requires a delicate balance: an adaptable structure, room for innovation within...
The mega guide to repurposing content & how to build it into your workflow
Marketing, Productivity, Social Media
It's hard to maintain a steady flow of content across multiple channels. When you're stuck on the hamster wheel of content production, burnout is a very real risk. Thankfully, the load can become a little lighter. How? Through repurposing content. It's one way for...
How to Start a Marketing Business in 2025 (+ Expert Insights)
Ready to break out on your own but feeling stuck? Not sure exactly how to start a marketing business? I understand completely, I've been in that exact position. Launching your own agency or finally going freelance feels like trying to solve a puzzle with missing...
How to build a LinkedIn marketing strategy for growth (+ bonus expert tips)
Is your LinkedIn strategy out-of-date or missing entirely? Time to fix that! Far from being just a job-search tool, LinkedIn has grown into a powerful platform for both employer branding and lead generation. Continue reading to discover my best practices and expert...
What to include in a marketing plan and how to write one
A solid marketing plan is the difference between randomly posting on social media (and crossing your fingers someone clicks) and driving consistent ROI from every digital campaign. Many businesses rush into disconnected marketing efforts because they're chasing quick...
5 steps to a complete marketing campaign plan + a template to get you started
author featured articles, Brand, Marketing
Eager to implement impactful and memorable marketing campaigns? Learn how to craft a strategic marketing campaign plan that aligns stakeholders and optimizes channel distribution, ensuring goal achievement. Without a plan supported by a content calendar, marketing...
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