Posting content is just one part of social media marketing. Social media managers must also listen to what their audiences say, get actively involved, and respond to feedback — that's what makes brands stand out and worth connecting with. Still, managing comments is...
Content Marketing Strategist
Sabina is a freelance writer with 15+ years of experience in the MarCom industry. Her to-do list includes helping people write better and businesses sell more through content. She is the host of Zest, a podcast that brings writing within listeners' reach.
- content strategy
- marketing consulting
- digital marketing
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11 AI Content Creation Tools to Power Up Your Marketing Strategy
Not so long ago AI generated content seemed like a page from a sci-fi story. Now, it's a daily part of your feed. AI content creation tools have quickly gone from personal curiosity and testing to becoming integral for content marketers' toolkits. Imagine that your...
Content Marketing Strategy: 11 Steps to Follow in 2025
author featured articles, Marketing, Social Media
A well-crafted content marketing strategy isn't just a valuable asset. It's the driving force behind brand visibility, engagement, and growth. Whether you're a seasoned marketer or just setting sail in the vast sea of online content, I've got you covered. Let's...
What to Include in a Marketing Plan and How to Write One
A solid marketing plan is the difference between randomly posting on social media (and crossing your fingers someone clicks) and driving consistent ROI from every digital campaign. Many businesses rush into disconnected marketing efforts because they're chasing quick...
30 Social Media Post Ideas: Engaging, Fresh Content Ideas for 2025
"I solemnly swear to create social media posts more often". Whether you're a marketing manager, content creator, or small business owner, you know that publishing consistently is key, especially when managing multiple social media accounts — and you vow to do it. But...
How to build a LinkedIn marketing strategy for growth (+ bonus expert tips)
Is your LinkedIn strategy out-of-date or missing entirely? Time to fix that! Far from being just a job-search tool, LinkedIn has grown into a powerful platform for both employer branding and lead generation. Continue reading to discover my best practices and expert...
10 Best AI Productivity Tools for Marketers in 2025
Marketing, Productivity, Social Media, Tools
AI productivity tools have changed how marketing teams and agencies work, turning hours of manual tasks into minutes of automated bliss. From generating social media content to analyzing campaign data, AI marketing tools are helping marketers streamline tasks and...
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