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Blog 9 AI Content Creation Tools to Power Up Your Marketing Strategy

9 AI Content Creation Tools to Power Up Your Marketing Strategy

Not so long ago AI generated content seemed like a page from a sci-fi story. Now, it’s a daily part of your feed. AI content creation tools have quickly gone from personal curiosity and testing to becoming integral for content marketers’ toolkits. Imagine that your social media calendar would be ready in half your usual time.

While AI tools aren’t quite there yet in terms of creativity and authenticity, they’re a great support for high-quality content creation, social media marketing strategy implementation, and human creativity enhancement.

Let’s take a closer look at this fresh and rapidly evolving field and see the best AI content tools to supercharge your marketing strategy.

What is AI content creation?

AI content creation refers to using artificial intelligence algorithms to generate content or improve existing assets, including text, images, and videos. From designing content plans to editing blog articles or creating social posts, AI tools have a wide range of applications. People use AI to work faster, automate repetitive activities, get insights, and find new perspectives.

AI writing assistant in Planable for social media posts

‘Rewrite with AI’ in Planable to adjust your social media caption as you want

What are AI powered tools?

AI-powered tools are applications that use artificial intelligence techniques to perform tasks based on prompts. AI tools vary in terms of sophistication and quality of results. They leverage various techniques, such as machine learning, natural language processing, and computer vision, to analyze and generate data. AI tools include chatbots, image and speech recognition software, predictive analytics apps, and content creation tools.

Best AI content creation tools and software

You’ve probably used ChatGPT (who hasn’t?), as it’s one of the fastest-growing apps ever. But many other AI tools are being launched, each with different capabilities, and AI is constantly integrated into existing platforms.

It can be overwhelming to test and decide which ones you need, so let’s look at some of the best AI content creation tools you can integrate immediately into your marketing process to get results.

1. Planable: best AI content creation tool for marketers

So much of a marketer’s day is spent writing! Whether blog posts, newsletters, social media posts, or simply editing other people’s work, marketing professionals must be wordsmiths — yes, on top of everything else.

Enter Planable AI, a much-needed helping hand in creating compelling content. Integrated into Planable’s composer, this AI content editor comes in handy whenever writing and scheduling social media posts or other types of content. It helps with conciseness, consistency, fine-tuning copy, and even adding a joke or an emoji.

The best part is that you don’t need to switch between tools to benefit from AI powered content. Planable is already an all-in-one tool that for creating, managing, and scheduling content.

Planable enables teams to collaborate seamlessly on social media posts, articles, emails, briefs, newsletters, and more. It’s designed to streamline marketing processes through workflows, approvals, and permission layers.

Planable's collaboration features

Collaboration in Planable

AI complements all the features that global marketing teams already love, making Planable the go-to platform for agencies and in-house marketing teams.

Pricing: Planable offers a free plan with a limited number of posts, which helps decide whether the tool fits your needs. The Basic package starts at $11/user, and the most popular Pro package costs $22/user.

2. ChatGPT: best AI tool for brainstorming and first drafts

ChatGPT, the AI chatbot developed by OpenAI, had over 180 million active users in January 2024 and is the most popular AI tool to date.

ChatGPT's interface

Writers, marketers, and other communication professionals use ChatGPT to support the entire content creation process. From researching keywords and target audiences to generating engaging content ideas and writing blog posts or ad copy, ChatGPT is a virtual assistant eager to help.

ChatGPT is a versatile tool. While useful for a large audience with diverse needs, its answers are limited to the amount of information aggregated — which is not always up to date, at least not in the free version.

It cannot yet replace human writers. ChatGPT’s writing is formulaic and does not always nail the right tone of voice. Treat AI-generated content as a first draft, and make sure to edit it and double-check its accuracy.

Pricing: ChatGPT’s older model is available for free. Users can upgrade to $20/month or $25 per person/month, with added collaboration features, to access the most capable, up-to-date model.

3. Google Bard: best AI tool for research

Google Bard is Google’s conversational generative artificial intelligence chatbot. Like ChatGPT, Google Bard works based on prompts and has similar use cases. However, some differences make Bard a better tool for researching different topics.

Google Bard's chatbox

While ChatGPT offers real-time browsing only in the paid version, Bard does so for free, providing more accurate, up-to-date query results. What’s more, this AI tool tends to provide more concise answers, which is great when looking for a quick explanation or actionable plan.

Accuracy and concision make Bard more fit to generate shorter, more engaging copy. When asking the tool to edit texts, it provides a breakdown of the changes and reasons for making them, which can be a great learning tool, especially for more junior people.

However, content generated by Bard tends to be mechanical and unoriginal, requiring heavy editing before using it in marketing campaigns.

Pricing: Bard offers all features for free.

4. Jasper: best AI content writing tool

Jasper is an AI writing assistant created for enterprise marketing teams.

Jasper's homepage

This AI tool provides templates for different types of content and features for writing and fine-tuning content for various marketing needs. Users say that Jasper is easy to use and produces quality, SEO-optimized content.

However, some reviews mention the faulty content organization features, the tool’s high price, and difficulties canceling subscriptions or getting refunds.

Pricing: Jasper offers a free 7-day trial, starting at $39 per month/seat.

5. Surfer SEO: best AI tool for SEO optimization

Surfer SEO is a tool dedicated to generating optimized content for search engines.

SurferSEO's homepage

This content editor dynamically analyzes the competition and offers keyword research to help you rank well in search results. Its interface makes it easy for marketers to see what’s missing from the content and what can be added to get a better SEO score.

While this AI app can be used to write any text, it’s most valuable for long-form content, such as articles and blog posts. It’s also handy to improve keyword density in SEO blog articles. It’s also one of the more expensive AI tools available. And you wouldn’t use it for short-form content, such as social media posts.

Pricing: Surfer SEO’s pricing starts at $89 per month for small business owners and freelancers. Its Scale AI pack, which offers up to 10 AI generated articles, is priced at $219 per month.

6. Canva AI: best for AI generated images

Canva is a web-based design tool that helps marketers create images for various platforms and campaign types.

Canva AI landing page

In late 2023, Canva launched Magic Studio, a space for all its AI features. With them, you can generate images from text prompts, create video content, transform shares and forms, change design size and format, draft copy for the designs, and more.

While Canva is a versatile, valuable tool for marketers, mainly because of its many templates and easy customization, it can be too basic for designers who prefer to have more advanced editing options.

Pricing: Canva offers a free plan sufficient for casual use and includes some AI features. Canva Pro starts at $14.99 per month/user.

7. QuillBot: best for rewriting and corrections

QuillBot is a straightforward AI interface that lets users paraphrase, summarize, and correct content. It includes plagiarism and a grammar checker, though its main feature is to help users rewrite content.

QuillBot interface for rewriting and corrections

This AI content tool is useful for changing a text’s voice or style quickly. It’s used mainly by students and academics, but professionals also employ it to ensure their content is error-free and optimized. If you’re looking for a clean, no-fluff AI writing tool, you’ll enjoy QuillBot.

While winning at simplicity, QuillBot doesn’t really support content marketing strategy execution, as it lacks more complex features tailored for campaign and content optimization.

Pricing: QuillBot is available for free but has various limitations. For unlimited words, summarization, access to the plagiarism checker, and other pro features, the pricing starts at $4.17 per month when billed annually.

8. Copy.ai: best AI tool for copy versatility

Copy.ai is an AI content creation tool that helps marketers write and enhance marketing and sales materials. It also offers users the possibility to build workflows to streamline processes.

CopyAi homepage

People like this tool for producing quality, versatile copy and for being friendly and easy to use. On the downside, reviews mention that the output production can be slower when compared with other tools and that the content generated is sometimes inaccurate or faulty.

Pricing: Copy.ai offers a free tier for a limited number of words in the chat. The Pro tier starts at $36 per month (when billed annually) and includes unlimited words and 5 seats.

9. Notion AI: best for planning and organization

Notion is a productivity and note-taking app with an AI component. Notion AI assists users in getting answers to questions, improving their writing, and auto-filling tables.

Notion's homepage

Notion is helpful for planning, collaboration, and task management. While not primarily a content creation tool, it has many templates and can be used to develop different text types. It also integrates with a host of apps, making it efficient in centralizing information from many moving parts.

Users praise it for its versatility but also mention a steep learning curve. For marketers, it can be a useful tool, but it will have to complement other AI tools specifically created for creating, scheduling, and managing campaigns.

Pricing: Notion offers a free plan for individuals with limited features. The Plus plan starts at $8 per month/user when billed annually, and the more advanced Business plan is priced at $15 per month/user.

Advantages of using AI for content creation

AI-powered content creation has several important benefits.

  • Efficiency. Using AI in content creation can speed up your processes by automating tasks, generating ideas quickly, writing first drafts, and providing basic editing and corrections.
  • Productivity and creativity. With increased efficiency and fewer resources bogged down in simple, repetitive activities, the team’s productivity and creativity flourish.
  • Consistency. Maintaining the brand’s tone of voice when working with large teams, including partners and collaborators, can be challenging. AI tools such as Planable can help ensure consistency in style, tone, and formatting across various channels and materials.
  • Global reach. AI-powered translations can help you more easily reach diverse audiences and create content adapted to various regions.
  • Multimedia generation. While many AI tools focus on written texts, AI can also assist with image, video, and audio content. If you’re a writer but struggle with design, AI apps can be a creative lifesaver.
  • Cost savings. While some AI tools are pricey, the rise in efficiency, productivity, and work quality have the potential to produce much higher returns.

As with any other technology, all these benefits are possible only if the AI content generator is integrated and used properly.

How to effectively integrate AI tools into your content strategy

Artificial intelligence tools are only powerful if they serve your purposes. So, let’s look at the main steps to integrate it successfully into your marketing workflow.

  1. Establish objectives. What would you like to achieve by using AI? What goals in your marketing process and content strategy execution can it support?
  2. Choose the right AI tools. Based on your objectives, identify the tools that can add value to your processes. Don’t just try out tools randomly, as they may become a burden instead of a useful addition.
  3. Integrate AI with current systems. Ideally, look for AI tools that can seamlessly integrate with the marketing platforms you’re already using to reduce friction and improve adoption rates.
  4. Use AI content creation tools that make your life easier. Tools with limited features can be useful for individuals, but growing marketing teams need solutions that serve a wider range of purposes. For example, Planable empowers AI content creation, social media management and publishing, and seamless collaboration. Try it for free.
  5. Test and be flexible. Encourage your team to play around with functionalities and features and figure out creative and useful ways to integrate them into different activities.

AI tools are rapidly evolving, so stay updated with trends and keep learning. And don’t forget to add that extra human touch and have some fun. We’re lucky to work with some pretty amazing technology.

Sabina Varga

Sabina Varga

Sabina is a freelance writer with 15+ years of experience in the MarCom industry. Her to-do list includes helping people write better and businesses sell more through content. She is the host of Zest, a podcast that brings writing within listeners’ reach.

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