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With one billion active monthly Instagram users and 83% of these using it to discover new products/services, selling on Instagram is a no-brainer for small business owners wanting to boost sales from their Instagram marketing strategy. Instagram users who love to...
With one billion active monthly Instagram users and 83% of these using it to discover new products/services, selling on Instagram is a no-brainer for small business owners wanting to boost sales from their Instagram marketing strategy. Instagram users who love to...
Everyone wants a piece of the creator marketing pie. And for very good reasons. Creators have the attention of highly engaged audiences, are recognized as trusted sources of information, and can advocate for brands in a unique, relatable way. This community-first...
Social media has created new opportunities to reach customers and spread brand awareness. But it has also created many new opportunities to offend the masses and face public cancellation. We’ve all seen it happen — a company decides to try something clever, posting a...
Have you ever scrolled on Instagram and suddenly stopped in your tracks after coming across an incredibly well-put-together profile? You know, the ones with a cohesive aesthetic and carefully curated details that effortlessly draw you in. Well, that's no accident —...
Your brand story is what connects customers with your business on an emotional level. “The most successful companies in the world have profound stories behind them that instill a sense of bigger purpose and meaning into what they do,” says Celinne Da Costa, brand...
If you’re looking to take your marketing efforts to the next level, brand ambassadors could be just what you need. The company’s brand is everything to its customers and prospects. And think about it, you don’t leave up to chance the one aspect that represents...
Well, hello there dear loyal reader or new-comer. Excited to be pouring my rambling industry thoughts here once again. This time, I bring to you the evergreen topic of brand management. Never-ending, never-solved, always to-be-improved. Yes, the company’s brand is...
Force of habit is pushing me to start this article with a nice and cliche definition of what content marketing is and why it’s so important in today’s world. Experience tells me, however, that I’d be preaching to the choir. All of us here are already convinced by the...
The way we see it, branded content merges branding and advertising. It targets human emotions in a calculated and very artistic manner. Branded content challenges the principles of content creation as we know it. It tends to go the extra mile and tap into...
