Managing a brand's reputation efficiently is no small feat. Powerful brands are not built through one-time flashy stunts but strategic, long-term initiatives. This takes planning and follow-through, which can only be achieved when everyone involved works based on a...
How to Plan Your PR Calendar for Visibility Amplification in 2024
Managing a brand's reputation efficiently is no small feat. Powerful brands are not built through one-time flashy stunts but strategic, long-term initiatives. This takes planning and follow-through, which can only be achieved when everyone involved works based on a...
How to Use Influencer Marketing Successfully in 2024
Social media is not just difficult to avoid, it’s omnipresent. Even people that have quit smartphones watch the occasional YouTube video. Or use LinkedIn for work. And where there’s social media, there are influencers. Love them or hate them, it’s quite obvious...
What to Post on LinkedIn: One Month of Engaging LinkedIn Post Ideas
Struggling with what to post on LinkedIn? To any marketer, it can be challenging to write engaging posts that consistently resonate with your audience. That's why I've put together a month's worth of LinkedIn post ideas to help you avoid the content block. Whether...
Manage Your Social Media Workflow Like a Pro with this Guide
I usually start these articles by poking fun at the very field I’m working in. This time, though, I’m going to level with you – social media mistakes happen. You know it, and I know it. The higher the number of platforms and people managing them, the bigger the chance...
7 PromoRepublic Alternatives to Improve Your Content Planning Workflow
Are you looking for PromoRepublic alternatives because you struggle with collaborating on written content in real-time, managing content approval workflows, and maintaining consistency across platforms? This article serves exactly this purpose. As a freelance content...
6 Key Steps to a Successful Multi-Location Marketing Strategy (+ 5 Tools to Help You)
Multi-location marketing is a must, given the trends in consumer behavior and preferences. For small and large companies alike, multi-location marketing unlocks the power of targeted campaigns, personalization, and community building. Watch your brand grow as it...
Working as a Digital Creator in 2024 – The Last Guide You’ll Need to Read
The world of content creation is becoming more and more diverse. From YouTube videos, Instagram photos, and podcasts to live streaming on Twitch; there’s an entire plethora of digital creators building careers out of sharing content with their audience. A lot has...
The Marketing Manager’s Guide to Effective Social Media Advocacy
Are you familiar with social media advocacy? I've seen it emerged as a powerful marketing strategy for any company seeking brand awareness, transparency, and customer trust. But how can a social media advocate benefit your organization? Surprisingly, their influence...
How to Achieve a Social Media Aesthetic that Your Followers Will Remember
We've all seen those gorgeous Instagram grids and stunning feeds where everything seems so sleek and well thought out. Brands like their social media to all look a certain way and give their audience the confidence to turn from passive viewers to keen customers. But...
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The 2024 Guide to Social Media Design: Key Principle & Hot Trends
We can all agree that social media can be quite addicting. Swipe up, up, and up until you reach the end of the feed. And while you were swiping, a bazillion new posts appear, so you’re back to where you started. But what can break the cycle? What can stop us for a...