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9 Top Facebook Publishing Tools to Maximize Your Business Results

9 Top Facebook Publishing Tools to Maximize Your Business Results

We may be a long way from the era of people poking each other on Facebook, but around two billion people worldwide use the platform daily and it's a crucial part of the editorial calendar for many brands. The right Facebook publishing tools can make life much easier...

Hashtag Strategy For Every Social Media Platform in 2024

Hashtag Strategy For Every Social Media Platform in 2024

A sharp hashtag strategy is your gateway to discoverability. Hashtags help categorize your content, connecting it to relevant communities and conversations and fostering brand exclusivity. But if you manage multiple social media accounts across different platforms,...

How to Schedule Tweets for Free (the Easy Way)

How to Schedule Tweets for Free (the Easy Way)

Maybe you're managing a Twitter profile for a business or organization and want to ensure that your tweets are spaced out evenly throughout the day. Or perhaps you're planning for a big event and want to ensure that your followers don't miss any of your updates....

Social Media KPIs You Should Be Tracking in 2024

Social Media KPIs You Should Be Tracking in 2024

Social media marketing is a powerful tool, but are you monitoring the right social media KPIs to measure success? In this article, I'll highlight the top metrics you should be tracking across social media accounts you manage. Once you use this information to measure...

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