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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Social media engagement tools centralize cross-channel comments, mentions, and DMs within unified inboxes. Some platforms also include social listening and sentiment analysis capabilities to help social media teams summarize the audience's opinion on particular topics...
Mar 4, 2026
If your content approval process currently lives in a haunted house (a Google Doc, three email threads, two Slack channels, and one comment that just says “not sure about this”), you don’t need “more communication.” You need a content collaboration tool.
A good content collaboration platform gives marketing teams one place to draft, share, and ship work with file sharing, group or private chats, in-context comments, internal notes, version control, and stakeholder approvals that don’t require a detective. The end goal is faster decisions, fewer errors, and content you can publish confidently because everyone who needed to approve it actually approved it.
Many content collaboration software options also include project management features like task assignment, workload management, and content calendars so the work moves forward instead of circling the drain.
A content collaboration tool enhances communication between external stakeholders and in-house creative teams. With features like file sharing, group or private chats, in-context comments, and stakeholder approvals, these tools facilitate efficient feedback implementation, reducing errors and improving content quality.
Collaborating with internal or external clients within the software enables you to confidently publish content once it’s been approved. Some tools also offer project management capabilities, such as workload management and automatic task assignment, to streamline workflows.
Content collaboration in Planable
In today’s digital landscape, online collaboration tools have become essential for remote and hybrid teams, allowing seamless coordination regardless of location. These tools not only enhance real-time communication but also ensure that all team members stay aligned throughout the content creation process.
Content collaboration software solutions can differ considerably in their functionalities — some emphasize project management, while others strictly focus on collaboration.
To spare you a few headaches, here are the must-have features you should look for when choosing content collaboration software:
Allowing users to leave feedback and collaborate with team members within the same platform is crucial. This ensures teammates have access to clear suggestions on how to optimize and polish content. Look for tools including comments in context.
Multi-level approvals allow you to set up different types of approval processes — ideal to ensure that all parties involved are happy with the content before publishing. If you work alone, the option to skip the approval process is a nice-to-have.
Planable’s multiple approval layers
Tracking previous versions of the same content lets you see whether your feedback was implemented properly. This functionality also gives creative teams a clearer view of their mistakes and the steps necessary to fix them.
Internal notes allow you to leave comments that can be seen by teammates only — perfect for work-in-progress content that shouldn’t be visible to clients until ready.
The option to create separate workspaces and monitor tasks through different views (calendar, table, Gantt charts, etc.) helps better organize your projects and gauge workflows. Also, look for tools that allow you to set filters, labels, and more.
Planable is a content collaboration and marketing approval solution that handles content management, scheduling, posting, and much more. The platform allows you to plan, collaborate on, and approve any type of content — blogs, newsletters, social media posts, emails, or advertisements.
One of Planable’s key features is its intuitive interface. It offers dashboards specific to each major social media network — plus any other type of content using its Universal Content functionality.
Universal Content in Planable with collaboration
Each social media dashboard gives a pixel-perfect preview of the layout corresponding to the social network, making it one of the best content collaboration platforms in terms of ease of use and content optimization.
Supported networks: Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, TikTok, Threads and Google Business Profile (formerly known as Google My Business).
Content calendar in Planable
Test out all the collaboration, approval and scheduling features Planable has to offer with the free trial. Paid plans start at $33/workspace/month (annually). Pricing depends on the number of workspaces, users, and features.
Planable is an excellent content collaboration solution for marketers seeking a highly intuitive platform with content creation capabilities and approval workflows.
ProofHub centralizes content collaboration and project management, helping marketing teams streamline the entire content lifecycle.
It manages tasks, deadlines, dependencies, in-context feedback, and multi-level approvals from drafting to publication; all in one place. ProofHub’s built-in file sharing, version control, and proofing tools keep stakeholders aligned and eliminate lost feedback or scattered emails.
While ProofHub excels at centralizing collaboration, it doesn’t include purpose-built content creation or editing tools, so teams may still rely on external tools such as Google Docs, Notion, Figma, or Adobe Creative Cloud for drafting and design.
Free trial available; paid plans start at $45/user/month (billed annually), with unlimited users and access to all core features.
ProofHub is ideal for marketing teams that want a centralized platform to manage content, collaborate efficiently, and ensure every project stays on track, without switching multiple tools.
Trello is a collaboration tool that allows users to manage projects and tasks through a highly visual interface. One of Trello’s key features is its Kanban boards — an agile task management tool that uses cards to depict work across various progression stages (like To Do, Doing, and Done).
The platform’s easy-to-grasp Kanban views help teams easily track their projects, establish a consistent workflow, and prioritize tasks accordingly. Besides Kanban boards, Trello also includes various other types of views (Map, Calendar, Table, etc.), depending on the pricing plan.
You can use Trello for free, while paid plans start at $5/user/month (annually).
Trello is a solid option for teams seeking a simple agile task management tool with workflow automation capabilities.
Miro is a digital whiteboard-based collaboration software solution — ideal for holding brainstorming sessions and kickstarting the content production process.
The platform allows users to plan on whiteboards and communicate via built-in text, voice, or video chat. The whiteboards are highly interactive. Users can leave sticky notes, draw, as well as structure and connect ideas for mapping projects.
Miro is available for free with access to up to three editable boards. Paid plans start at $8/user/month (annually).
Miro is an excellent content collaboration software solution for holding brainstorming sessions and planning projects visually.
Asana is an in-depth project management and collaboration software solution with an emphasis on workflow management.
Users can create workflows and task dependencies via a drag-and-drop interface with the platform’s Workflow Builder. You can then save these workflows as templates and apply them to other projects.
There’s a free version available for up to 15 users. Paid plans start at $10.99/user/month (annually).
Considering the platform’s in-depth project management functionalities, proofing capabilities, and high user cap, Asana is among the best client collaboration software for large organizations seeking to manage complex projects.
Airtable is a spreadsheet-based project management and collaboration tool emphasizing workflow automation and database management.
The platform is similar to Google Sheets — you create databases and invite your team to collaborate and edit files. These databases can help collect and store resources for internal knowledge bases, for instance.
However, Airtable is more user-friendly and has broader advanced features than its counterpart.
There’s a free version available for up to five users. Paid plans start at $10/user/month (annually).
Airtable is an excellent option for marketers that heavily rely on spreadsheets. The platform allows users to easily store and manage information related to content creation. The Interface Designer can help you turn data into content briefs, approval interfaces, or content production reports.
Notion is a document collaboration and project management tool built with ease of use and affordability in mind.
You can use the platform to streamline the content workflow, as it allows you to turn Notion documents into web pages — ideal for company knowledge bases, training material, creative briefs, or anything that helps you standardize content production processes.
There’s a free version available for up to ten guest collaborators. Paid plans start at $8/user/month (annually).
Notion’s simplicity and solid document management capabilities make it one of the best content collaboration platforms for storing and managing documentation, content briefs, design assets, and more.
Figma is a design tool that allows users to collaborate and create digital content, like illustrations, user interface prototypes, and more.
As for project management capabilities, the platform allows for private projects and custom workspaces. It also includes numerous collaboration tools. Most notably, Figma can boost teamwork by allowing multiple members to work on the same design in real-time.
You can use Figma for free, while paid plans start at $12/user/month (annually).
Figma is an excellent content collaboration software solution for creative teams seeking a solid UX design tool with real-time collaboration capabilities.
ClickUp is a cloud-based team collaboration and project management solution that offers in-depth analytics, extensive customization options, as well as workflow and resource management tools.
In other words, the platform provides an extensive feature set. Coupled with its versatile pricing plans, ClickUp is excellent in terms of scalability.
ClickUp is available for free to unlimited users. Paid plans start at $5/user/month (annually).
ClickUp’s lack of user limit, versatility, and broad selection of pricing plans makes it an excellent content collaboration software solution for companies that expect significant growth.
Content collaboration tools increase team involvement, boost efficiency, and promote a healthier work environment. Here are a few more reasons why marketers should use a content collaboration platform:
There you have it, some of the best content collaboration platforms currently available.
There’s no one-size-fits-all solution. Some accentuate project and task management, while others heavily emphasize creative work in a collaborative environment, just like Planable. Speaking of which, don’t hesitate to try it out! You get access to all of the platform’s features and can schedule up to 50 posts – try it for free!
Horea is a software reviewer and tester, content writer, and tech geek. He loves to fiddle with MarTech solutions to find what each software is best for and help you decide which one might be your best fit. His content is allergic to fluff and eats research for breakfast. If you’re on the fence about whether you should commit to a particular platform, Horea probably already wrote about it.
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