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Okay, here's the deal: there are 2.7 billion people on YouTube. Since launching globally in 2021, YouTube Shorts have been bringing wider audiences to creators who complement their long-form videos with truly compelling snippets. That said, I know what you might be...
Mar 18, 2025
Curation is an excellent addition to your overall content planning strategy — it boosts social media engagement and helps form relevant partnerships without much extra effort. Still, finding the right content to share can take loads of time without having the right content curation tools in place.
Along with the right content planning tools, having a solid approach to content curation ensures you can find and share relevant material without spending loads of time searching.
So, keep reading to see how some of the best content curation tools can save you loads of time and enhance your content marketing strategy.
Aside from sparing you from the trouble of searching for new content manually, content curation tools are also super useful for:
You can store and organize relevant resources within centralized feeds, perfect for researching and generating ideas for your own content — no endless bookmarks needed.
Most curation tools offer filters to discover and distribute content from industry experts and other respected personalities within your niche.
You can search for industry-expert quotes, infographics, videos, and other visuals — perfect for improving your existing content’s quality.
Planable ensures curated content rolls out in tip-top shape — and always on time.
You can easily set up and organize your marketing calendar via a drag-and-drop interface, while Planable’s color-coded labels are perfect for distinguishing between curated content and posts developed internally at a glance.
Social media content calendar in Planable
Plus, the platform’s scheduling tools allow you to automatically roll out network-specific or cross-network posts during specific time slots across nine platforms — Threads, Google Business Profile, and YouTube included.
In case you’re not ready to publish content yet, you can always save digital assets like images and videos in the platform’s built-in media library. You can make any ongoing tweaks with team members via the platform’s content collaboration tools and establish a thorough review and approval process to ensure feedback is implemented correctly.
Planable’s content approval workflow settings
More specifically, Planable includes fully customizable content approval workflows, while its in-context comments, annotations, and clear text suggestions let you leave precise feedback on assets.
Drawbacks: Planable currently doesn’t include social media monitoring tools, which would’ve been handy for finding and distributing curated content.
Pricing: You can test out all the features Planable has to offer completely for free for up to 50 posts. Paid plans start at $33 per month per workspace (paid annually).
Feedly keeps you up to speed with the latest industry trends. The platform’s News Reader lets you set up RSS feeds that pull in content from all across the web — be it community forums, blogs, news sites, email newsletters, and so on.
Feedly’s Market Intelligence platform, on the other hand, is a little more advanced. It uses AI and machine learning to analyze and summarize industry or company-related news and data. This tool is particularly useful for B2B companies looking to quickly share unique industry insights and boost thought leadership, for example.
Drawbacks: The platform’s UI is not optimized for mobile use — buttons are too small and close to one another, for example.
Pricing: You can use the News Reader completely for free, while the Pro plan costs $6 per month (billed annually). Pricing for Feedly’s Market Intelligence tool starts at $1,600 per month (billed annually).
Buzzsumo stands out through its monitoring tools. Besides helping you find share-worthy posts, the platform pulls in the data necessary to identify and capitalize on hot trends, spot evergreen content ideas, and pinpoint potential brand partners.
Simply type in your main topic, and the platform will neatly display content from all over the web. You can then browse articles and posts by their popularity, publication, authors, specific keywords, and more — each post containing key metrics like total views, engagement, and even backlinks.
Drawbacks: The platform’s pricing structure gives it a rather high barrier to entry.
Pricing: BuzzSumo starts at $159 per month for one user (billed annually), with a 30-day free trial available.
Quuu puts your content curation strategy on auto-pilot. The platform uses AI to automatically find and curate content across LinkedIn, X, and Facebook.
Most notably, Quuu analyzes your brand’s voice and overall engagement levels across your social media channels. This lets the platform curate content that aligns with both your brand and your audience at just the right time for maximum impact.
Drawbacks: Quuu is only compatible with X, Facebook, and LinkedIn.
Pricing: Quuu costs $19.79 per month (billed monthly), with two extra months for free if you opt for the annual package.
Curata is a dedicated content curation platform that blends social listening and publishing tools.
As such, Curata helps marketers find, manage, and publish curated content across multiple social media platforms, all within centralized dashboards.
Drawbacks: No native integrations with social media management tools.
Pricing: You’ll need to get in contact with the sales team to get a custom pricing quote.
Flockler is slightly different from the other tools on this list. It’s a content curation software that focuses on User Generated Content (UGC).
Flockler lets you pull content from users showing off your brand and display it via website carousels, testimonials, reviews, shoppable web feeds, or simply promote it on your socials.
Drawbacks: Flockler limits the number of feeds you can have based on your selected subscription plan. Coupled with the platform’s steep gaps between pricing packages, costs can add up quickly.
Pricing: Flockler starts at $51 per month (billed annually) for up to two feeds. You can try the platform for free for up to 14 days.
Pocket is rather similar to Feedly — a straightforward content curation platform that lets you find and save relevant content from all over the web.
Pocket’s feeds, however, tend to focus more on informative blog posts covering evergreen topics over recent news and events. This makes Pocket a solid option for topic ideation and curating content that maintains relevance.
Drawbacks: Pocket lacks Feedly’s feed management and AI-powered functionalities.
Pricing: Pocket is primarily a free content curation tool, but you also have the option to upgrade to the Premium package for $35.99 per year or $3.95 per month.
Flipboard is one of the best content curation tools to find fresh content directly from journalists and authoritative content creators — either vetted by Flipboard itself or from other platforms like Bluesky, Mastodon, and any other federated social app.
The platform stands out through its feed customization options. You can follow specific hashtags, sub-topics, and creator accounts, while the option to mute particular sources or entire topics is super handy for cutting out the noise and keeping your feeds focused.
Drawbacks: Flipboard supports direct sharing only for Facebook and X.
Pricing: You can use Flipboard completely for free.
Scoop.it lets you find, save, and share content across multiple platforms — be it Facebook, LinkedIn, X, emails, or WordPress.
The platform is also super useful for sharing information internally. You can set up private hubs where you can find and distribute content with team members as well as share your own take on specific posts.
Drawbacks: The platform’s free plan includes no social sharing options.
Pricing: You can use Scoop.it for free, while paid plans start at $14.99 per month (billed annually).
Pinterest is perfect for finding and curating all sorts of visual assets, like photographs, infographics, digital art, GIFs, and so on. You can categorize content using separate boards and share them either publicly or privately.
Plus, the platform works as a great marketing channel on its own — you can run campaigns to show off your visuals or products and boost brand visibility.
Drawbacks: No option to share content across other social media channels.
Pricing: Pinterest is completely free to use.
And there you have it – some of the best tools to make finding and sharing relevant content a walk in the park without scrolling through social feeds for hours on end. Still, regardless of your choice, treat curated content the same as your own — that means you should pass it through solid review processes and publish it at the right time for the best possible engagement.
Planable helps you with just that. Its multi-level approvals ensure you get all team members on the same page, while its publishing tools let you easily plan and share curated posts on any major network. Why not see for yourself? Try Planable completely for free here!
Digital marketing enthusiast, language nerd, and content writer. Horea loves writing about SaaS and anything that involves boosting online presence – from SEO to social media, web design, and more. His content is allergic to fluff and eats research for breakfast.
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