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Managing a social media campaign comes with a lot of exposure and responsibility. You've got the opportunity to make it big... or fail in the eyes of almost everyone in the company. You're balancing strict deadlines, high expectations, and a lot of moving parts to...
Jun 3, 2025
From cat memes to customer conversations, the internet doesn’t clock out. And neither do the comments. Content moderation tools help you stay one step ahead, so your brand can stay cool, calm, and collected (even when the comment section isn’t).
Managing multiple social media accounts is hard enough. However, the right tools bring everything together: automated filtering, human review, and team workflows in one clean system.
I rounded up 10 content moderation tools to help you keep your corner of the internet feeling safe, friendly, and full of good vibes. Let’s get into it!
Content moderation tools are software solutions that help review, filter, and manage user-generated content like comments, images, and videos. These tools detect and remove inappropriate or harmful content to keep your online communities safe.
Some rely on automation, like keyword filters or AI. Others combine it with human moderation for better accuracy.
Content moderation tools help you maintain a positive online environment and comply with platform guidelines. Plus, they keep your users away from the darker sides of the Internet.
Social media is open to everyone, which is both cool and tricky. You can’t control who shows up or what they say. Content moderation tools can help you catch potentially harmful content before it blows up.
Here’s why social media moderation tools are a must for any online strategy:
It’s cool to have an active community. But with active communities comes uncontrollable UGC. And if you manage various social media platforms, you need a little extra help to keep them healthy.
Here are 10 content management tools that combine the power of artificial intelligence and human expertise to keep your communities in check:
Planable is a go-to for content planning, collaboration, and approvals for content teams. But now, it’s also a tool for content moderation.
With moderation built into the same platform where your content is created and scheduled, you can simplify your entire workflow. Teams have one place to create, manage, and protect their social media presence. No tool juggling, all efficiency.
Replying to comments directly from Planable
Planable’s new engagement features make it easier than ever to manage and moderate conversations across your social channels. Available now for Facebook, Instagram, and LinkedIn, these tools help your team stay on top of every interaction, whether it’s replying, organizing, or filtering comments. Shortly, you can:
With content AND community insights in one platform, your strategy gets sharper with every post. The whole feedback loop is in one place — Planable’s dashboard.
Pricing: Free plan available. Paid plans start at $33/month per seat.
Drawbacks: Planable has no DMs management features yet.
Sightengine specializes in video and image moderation, keeping your visual-driven communities safe. The tool uses AI to detect inappropriate or harmful images and videos before they hit the feed.
With a powerful moderation API and real-time monitoring, it helps social platforms, marketplaces, and apps catch the worst stuff quickly.
Key features
Pricing: Four paid plans starting at $29/month. Free plan available.
Drawback: Sightengine’s primary focus is visual content, so it’s less useful for text-based moderation. Plus, it requires complex technical integration for full functionality.
WebPurify takes a hybrid approach to content moderation. The platform combines AI with a live team of trained human moderators. This allows for more accuracy and flexibility in moderation checks.
With WebPurify, you can customize filters to match your community guidelines. For instance, you can block certain terms and green-light others depending on your custom rules.
Key features
Pricing: Profanity filters start at $15/month. Ad-hoc checks are available at $0.15 per video minute and $0.02 per image.
Drawbacks: WebPurify focuses mainly on filtering and flagging content. It doesn’t offer deeper tools for content planning or fostering community engagement.
Hootsuite is a social media management tool that can help you moderate content. It brings all your messages, comments, and mentions into one inbox so you can manage conversations and stay on top of brand mentions.
Hootsuite’s social listening tools also assess the emotional tone of the conversation. You can filter messages by sentiment, track communication history, and assign replies to team members.
Key features
Pricing: Paid plans start at $99/month.
Drawback: Hootsuite is not a dedicated moderation solution. It can help you catch unwanted content, but it is not tailored to do so. It can also feel overwhelming for smaller teams.
Sprinklr is made for large teams that deal with a lot of content and need strong content moderation. It combines AI and human moderation to keep your social media safe and on-brand.
From scanning posts to flagging risky content, Sprinklr helps you spot problems across different platforms before they go live. With customizable workflows and smart automation, it’s easier to handle reviews and protect your brand reputation.
Key features
Pricing: Sprinklr has custom pricing. No free plan.
Drawbacks: Sprinklr is powerful but complex — expect a learning curve and a more difficult implementation. It also follows an enterprise pricing model, so be ready for a significant bill.
Hive is a comprehensive platform that helps large teams manage content across various online platforms. It uses AI to detect inappropriate content in text, images, and videos.
From gaming and dating apps to GenAI tools and live streaming, this moderation solution protects your brand image all over. Hive is AI-only, but you can customize the content moderation rules for a more human touch.
Key features
Pricing: Hive has custom enterprise pricing and no free plan.
Drawbacks: Hive’s API-first approach requires technical setup. It’s less suited for smaller teams without dedicated developers.
Smart Moderation is a social media moderation tool for monitoring comments. It uses AI to scan social media comments on your brand’s Facebook, Instagram, and YouTube for potentially harmful content.
Not into full automation? With Smart Moderation, you can choose between two modes. Auto Moderation removes flagged comments instantly. Manual Moderation flags them in real time, but you decide whether to hide, reply, or let them stay.
Key features
Pricing: Three paid plans starting at $99/month.
Drawbacks: Smart Moderation mainly focuses on social media comments and text-based UGC. Not ideal for websites, apps, or content planning needs.
Two Hat, now part of Microsoft, is your sweet spot if you’re a gaming company. Their AI-powered content moderation platform, Community Sift, is made specifically for keeping gaming communities safe and decent.
Community Sift combines machine learning with human oversight. The tool filters harmful content, analyzing context to understand the intent behind messages. It also provides community health metrics — valuable insights into how your community is doing.
Key features
Pricing: Offers custom enterprise pricing (hello, Microsoft).
Drawbacks: Community Sift focuses on gaming and is less suitable for other industries. The setup may be complex for smaller teams.
Respondology helps brands, creators, and influencers keep toxic comments out of sight. Instead of deleting content, it quietly hides harmful comments before your audience even sees them.
Respondology has three layers for checking social media comments: custom guidelines, generative AI, and final human review. You can create custom keyword filters to flag offensive language, emojis, or bots.
The platform works across Facebook, Instagram, TikTok, YouTube, and LinkedIn.
Key features
Pricing: The Moderate tool starts at $1,500/month, and the Discover tool at $1,000/month.
Drawbacks: Respondology doesn’t have advanced features for team collaboration and mostly focuses on social media.
Bodyguard.ai is an AI-driven content moderation tool that detects inappropriate or harmful content across all social media platforms. With real-time detection and behavioral analysis, it’s built to keep your brand and community safe around the clock.
The platform monitors content across multiple platforms in over 45 languages. If something raises a red flag, Bodyguard.ai sends immediate alerts. You can act fast and kick bad actors out before they cause a scene.
Key features
Pricing: Custom pricing is available on request.
Drawback: Primarily focused on social media, Bodyguard.ai is not the best fit for websites or in-app moderation.
Not all moderation tools fit every team. Some aim for 24/7 AI-covered monitoring. Others are good with human moderation of incoming comments.
Your perfect tool depends on your setup and goals. Here’s what to keep in mind:
There’s a diverse range of tools out there, and one of them definitely fits just right.
Content moderation tools do more than block trolls. They protect your brand, fuel real engagement, and gather insights that shape smarter content. Everyone wants a safe corner of the Internet, and your brand can be just that.
And since we’re on the topic of smarter content, let’s not forget Planable, the tool that bridges content management with moderation to create a smooth, uninterrupted workflow for your team. Try Planable for free and build a stronger, safer community one post at a time!
Content marketer with a background in journalism; digital nomad, and tech geek. In love with blogs, storytelling, strategies, and old-school Instagram. If it can be written, I probably wrote it.
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