Managing a social media campaign comes with a lot of exposure and responsibility. You've got the opportunity to make it big... or fail in the eyes of almost everyone in the company. You're balancing strict deadlines, high expectations, and a lot of moving parts to...
Top content moderation tools for 2025
10 best content moderation tools to manage your online community in 2025
From cat memes to customer conversations, the internet doesn’t clock out. And neither do the comments. Content moderation tools help you stay one step ahead, so your brand can stay cool, calm, and collected (even when the comment section isn’t).
Managing multiple social media accounts is hard enough. However, the right tools bring everything together: automated filtering, human review, and team workflows in one clean system.
I rounded up 10 content moderation tools to help you keep your corner of the internet feeling safe, friendly, and full of good vibes. Let’s get into it!
What are content moderation tools?
Content moderation tools are software solutions that help review, filter, and manage user-generated content like comments, images, and videos. These tools detect and remove inappropriate or harmful content to keep your online communities safe.
Some rely on automation, like keyword filters or AI. Others combine it with human moderation for better accuracy.
Content moderation tools help you maintain a positive online environment and comply with platform guidelines. Plus, they keep your users away from the darker sides of the Internet.
Why do moderation tools matter for your online strategy?
Social media is open to everyone, which is both cool and tricky. You can’t control who shows up or what they say. Content moderation tools can help you catch potentially harmful content before it blows up.
Here’s why social media moderation tools are a must for any online strategy:
- Keep brand safe: a toxic comment or offensive meme can spiral into a PR headache. Moderating images and videos keeps the brand image intact.
- Ensure legal compliance: social media platforms have strict content rules. AI-powered moderation helps you identify harmful patterns and catch violations before they cost you.
- Help communities grow: people stick around when they feel safe. Chat moderation, respectful comments, and positive interactions fuel engagement and ensure a positive user experience.
- Improve user retention: no one wants to scroll through spam, hate speech, or graphic content. Filtering offensive or inappropriate content helps keep your online community whole and builds a foundation for long-term conversation.
- Give you a competitive edge: a well-moderated space stands out. Whether it’s a Discord server or a TikTok comment section, safety builds trust, and trust builds loyalty.
Top moderation tools to protect your community in 2025
It’s cool to have an active community. But with active communities comes uncontrollable UGC. And if you manage various social media platforms, you need a little extra help to keep them healthy.
Here are 10 content management tools that combine the power of artificial intelligence and human expertise to keep your communities in check:
1. Planable – the all-in-one platform with integrated moderation
Planable is a go-to for content planning, collaboration, and approvals for content teams. But now, it’s also a tool for content moderation.
With moderation built into the same platform where your content is created and scheduled, you can simplify your entire workflow. Teams have one place to create, manage, and protect their social media presence. No tool juggling, all efficiency.
Replying to comments directly from Planable
How can you moderate content with Planable?
Planable’s new engagement features make it easier than ever to manage and moderate conversations across your social channels. Available now for Facebook, Instagram, and LinkedIn, these tools help your team stay on top of every interaction, whether it’s replying, organizing, or filtering comments. Shortly, you can:
- Organize conversations by status: open, reply later, done.
- Reply, react or delete unwanted comments.
- Group comments by sentiment: negative, questions, positive.
- Use AI-powered replies to generate context-aware responses quickly and easily
With content AND community insights in one platform, your strategy gets sharper with every post. The whole feedback loop is in one place — Planable’s dashboard.
Pricing: Free plan available. Paid plans start at $33/month per seat.
Drawbacks: Planable has no DMs management features yet.
2. Sightengine – AI-powered visual content moderation
Sightengine specializes in video and image moderation, keeping your visual-driven communities safe. The tool uses AI to detect inappropriate or harmful images and videos before they hit the feed.
With a powerful moderation API and real-time monitoring, it helps social platforms, marketplaces, and apps catch the worst stuff quickly.
Key features
- Visual moderation: Flags 110+ content types, including nudity, violence, hate symbols, and self-harm.
- Text filtering: Detects harmful language, personal info, usernames, and links.
- AI-generated content detection: Spots deepfakes, GenAI images, and authenticity issues.
- Spam and duplicates: Identifies repeat uploads and automated junk.
- Profile image validation: Checks for clarity, realism, and inappropriate elements.
Pricing: Four paid plans starting at $29/month. Free plan available.
Drawback: Sightengine’s primary focus is visual content, so it’s less useful for text-based moderation. Plus, it requires complex technical integration for full functionality.
3. WebPurify – human-assisted AI moderation
WebPurify takes a hybrid approach to content moderation. The platform combines AI with a live team of trained human moderators. This allows for more accuracy and flexibility in moderation checks.
With WebPurify, you can customize filters to match your community guidelines. For instance, you can block certain terms and green-light others depending on your custom rules.
Key features
- Text moderation: Uses profanity filters to detect offensive, inappropriate, or unwanted language across platforms.
- Image and video moderation: Detects nudity, violence, and other unsafe visuals using AI, then verifies with human expertise to ensure nothing slips through.
- Live stream monitoring: Provides real-time moderation for live broadcasts operated by human moderators.
- Metaverse moderation tools: Help maintain online safety in AR and VR worlds of the Metaverse.
Pricing: Profanity filters start at $15/month. Ad-hoc checks are available at $0.15 per video minute and $0.02 per image.
Drawbacks: WebPurify focuses mainly on filtering and flagging content. It doesn’t offer deeper tools for content planning or fostering community engagement.
4. Hootsuite – an established platform with moderation capabilities
Hootsuite is a social media management tool that can help you moderate content. It brings all your messages, comments, and mentions into one inbox so you can manage conversations and stay on top of brand mentions.
Hootsuite’s social listening tools also assess the emotional tone of the conversation. You can filter messages by sentiment, track communication history, and assign replies to team members.
Key features
- Unified inbox: View and reply to all comments and messages in one place.
- Message automation: Set up a comment or a DM to go live automatically when users comment a specific keyword.
- Team assignments: Assign conversations to the right teammate and improve your handle time.
- Sentiment analysis: Understand user behavior better with AI-driven analysis of conversations and comments.
Pricing: Paid plans start at $99/month.
Drawback: Hootsuite is not a dedicated moderation solution. It can help you catch unwanted content, but it is not tailored to do so. It can also feel overwhelming for smaller teams.
5. Sprinklr – enterprise-grade moderation solution
Sprinklr is made for large teams that deal with a lot of content and need strong content moderation. It combines AI and human moderation to keep your social media safe and on-brand.
From scanning posts to flagging risky content, Sprinklr helps you spot problems across different platforms before they go live. With customizable workflows and smart automation, it’s easier to handle reviews and protect your brand reputation.
Key features
- AI-powered social listening: See the big picture of your brand’s health, find new opportunities, and dodge crises in real time.
- Smart compliance: Scan user-generated content for harmful or inappropriate content and toxic user behavior.
- Rule Engine: Set rules to flag profanity or red-flag keywords. Choose how to handle content flagged as inappropriate based on your custom rules.
- Advanced workflow management: Send tasks to the right team members so moderation happens faster.
Pricing: Sprinklr has custom pricing. No free plan.
Drawbacks: Sprinklr is powerful but complex — expect a learning curve and a more difficult implementation. It also follows an enterprise pricing model, so be ready for a significant bill.
6. Hive – comprehensive AI-driven moderation platform
Hive is a comprehensive platform that helps large teams manage content across various online platforms. It uses AI to detect inappropriate content in text, images, and videos.
From gaming and dating apps to GenAI tools and live streaming, this moderation solution protects your brand image all over. Hive is AI-only, but you can customize the content moderation rules for a more human touch.
Key features
- AI-powered moderation: Catch nudity, hate speech, violence, spam, and AI-generated content across all media types.
- Moderation 11B Vision Language Model: Review both images and text at once with Hive’s multimodal LLM.
- Real-time moderation: Flag content and get detailed tags in real time to streamline moderation.
- Enterprise-grade solutions: Hive manages various content types across social media, apps, and digital spaces.
Pricing: Hive has custom enterprise pricing and no free plan.
Drawbacks: Hive’s API-first approach requires technical setup. It’s less suited for smaller teams without dedicated developers.
7. Smart Moderation – automated social media monitoring
Smart Moderation is a social media moderation tool for monitoring comments. It uses AI to scan social media comments on your brand’s Facebook, Instagram, and YouTube for potentially harmful content.
Not into full automation? With Smart Moderation, you can choose between two modes. Auto Moderation removes flagged comments instantly. Manual Moderation flags them in real time, but you decide whether to hide, reply, or let them stay.
Key features
- Automated content filtering: AI scans and removes harmful comments based on platform guidelines and your curated blacklist.
- Real-time alerts: Get notified instantly when inappropriate content is detected on your social media.
- Custom moderation rules: Set up the system to match your brand’s guidelines.
- Multi-platform support: Manage content across various platforms from a single dashboard.
Pricing: Three paid plans starting at $99/month.
Drawbacks: Smart Moderation mainly focuses on social media comments and text-based UGC. Not ideal for websites, apps, or content planning needs.
8. Two Hat / Community Sift – AI-powered community management
Two Hat, now part of Microsoft, is your sweet spot if you’re a gaming company. Their AI-powered content moderation platform, Community Sift, is made specifically for keeping gaming communities safe and decent.
Community Sift combines machine learning with human oversight. The tool filters harmful content, analyzing context to understand the intent behind messages. It also provides community health metrics — valuable insights into how your community is doing.
Key features
- Real-time filtering: Automatically detects and filters inappropriate content as it’s posted.
- Contextual analysis: Uses natural language processing to analyze the meaning behind words.
- Image and video moderation: Scans visual content for potentially harmful patterns and blurs stuff your users don’t want to see.
- Custom policy:Â Allows you to set up a custom set of rules to follow your community guidelines.
Pricing: Offers custom enterprise pricing (hello, Microsoft).
Drawbacks: Community Sift focuses on gaming and is less suitable for other industries. The setup may be complex for smaller teams.
9. Respondology – automated comment hiding and moderation
Respondology helps brands, creators, and influencers keep toxic comments out of sight. Instead of deleting content, it quietly hides harmful comments before your audience even sees them.
Respondology has three layers for checking social media comments: custom guidelines, generative AI, and final human review. You can create custom keyword filters to flag offensive language, emojis, or bots.
The platform works across Facebook, Instagram, TikTok, YouTube, and LinkedIn.
Key features
- Automated real-time monitoring: Problematic comments are hidden instantly, without triggering trolls.
- Custom keyword filtering: Tailor filters to match your brand’s guidelines — the first layer of 3-step protection.
- Sentiment analysis: Understand your audience’s mood and get valuable insights from comments with the Discover tool.
Pricing: The Moderate tool starts at $1,500/month, and the Discover tool at $1,000/month.
Drawbacks: Respondology doesn’t have advanced features for team collaboration and mostly focuses on social media.
10. Bodyguard – AI-driven tool for protecting brand reputation
Bodyguard.ai is an AI-driven content moderation tool that detects inappropriate or harmful content across all social media platforms. With real-time detection and behavioral analysis, it’s built to keep your brand and community safe around the clock.
The platform monitors content across multiple platforms in over 45 languages. If something raises a red flag, Bodyguard.ai sends immediate alerts. You can act fast and kick bad actors out before they cause a scene.
Key features
- AI-driven moderation: Detects hate speech, spam, harassment, threats, and other harmful content across text and comments.
- Brand reputation tools: Remove off-brand content and proactively stop negative spikes or coordinated attacks.
- Custom tracking and rules: Set your own moderation guidelines and monitor sensitive topics specific to your community.
- Customer inquiries: Spot the most common audience questions so you can address them quickly and clearly.
Pricing: Custom pricing is available on request.
Drawback: Primarily focused on social media, Bodyguard.ai is not the best fit for websites or in-app moderation.
How to choose the right moderation tool for your community
Not all moderation tools fit every team. Some aim for 24/7 AI-covered monitoring. Others are good with human moderation of incoming comments.
Your perfect tool depends on your setup and goals. Here’s what to keep in mind:
- Community size: Bigger audiences = more content to monitor.
- Content volume: High-frequency posts or comments need real-time tools.
- Platform diversity: Choose a tool that supports your active platforms.
- Risk tolerance: Sensitive topics? Go for stronger filters and an extra layer of human monitoring.
- Team structure: Do you have moderators, or do you need automation to do the heavy lifting?
- Growth projections: Pick a content moderation solution that can scale as your community grows.
- Budget constraints: Pretty self-explanatory, right?
There’s a diverse range of tools out there, and one of them definitely fits just right.
Moderation tools wrap-up: building safer, more engaging communities
Content moderation tools do more than block trolls. They protect your brand, fuel real engagement, and gather insights that shape smarter content. Everyone wants a safe corner of the Internet, and your brand can be just that.
And since we’re on the topic of smarter content, let’s not forget Planable, the tool that bridges content management with moderation to create a smooth, uninterrupted workflow for your team. Try Planable for free and build a stronger, safer community one post at a time!