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Which caption are you more likely to engage with? A. “Download our free report on marketing trends.” B. “This 24-page report took us 60 hours to research. You can have it for free.” If you picked B, you just experienced anchoring: a psychological principle that shapes...
Mar 28, 2025
Facebook carousel posts are your best friends for showcasing products and storytelling in multiple images within one post. Knowing how to post a carousel on Facebook allows you to tell more without overwhelming your audience.
In this article, you’ll find two easy ways to integrate carousel posts into your Facebook marketing strategy and schedule Facebook posts with no hassle. Read on!
Facebook carousel posts are interactive posts containing multiple images that users can slide through. The purpose of a carousel post is to showcase products, tell a story, or share a step-by-step guide. Carousels boost engagement by increasing dwell time and making complex topics easier to digest through multiple slides.
A carousel post on Facebook will look slightly different from carousels on Instagram. Here’s what a Facebook carousel post looks like:
Let’s go over how to make a carousel on Facebook using two methods: natively, through Meta Business Suite, and better, through Planable.
Step 1. Open Meta Business Suite on your desktop to get started. You’ll find it in the left-hand menu when you open your business page.
Step 2. Go to Content or Planner in the left-hand menu.
Step 3. Click Create Post to start a new post.
Step 4. Select where you want to post. Choose your Facebook page (or add Instagram if you’re cross-posting).
Step 5. Click Add Photo and upload the images you want to add to your carousel. The maximum number of photos you can add to a Facebook carousel is 10.
Step 6. Fill in all the post details, including a caption, hashtags, and optional elements like a feeling or activity, location, message button, or link.
Step 7. If you want, add a collaborator to your post. To do so, add their Facebook page link or name in the dedicated field.
Step 8. Schedule your post to go live. Mind that you won’t be able to schedule your post if you add a collaborator.
Step 9. Adjust the Privacy settings to control who can see your post.
Step 10. Click Publish or Schedule.
Step 1. Download the Meta Business Suite mobile app and log in with your Facebook account.
Step 2. Tap Create Post under the page name or the blue plus button at the bottom of the screen. Choose Post.
Step 3. Choose where you want to post your carousel: Facebook, Instagram, or both.
Step 4. Add the images from your camera roll to the carousel post. The default image for the cover is the first one you choose.
Step 5. Add your post details: text, hashtags, location, feeling, or anything else you want to add to your post.
Step 6. Tap Next to move on to scheduling options and boosting. You can set up the target audience to boost your Facebook carousel directly in Meta Business Suite. Save your carousel as a draft, set up the time and day to schedule it, or publish now.
Step 1. Log in to Planable and open your calendar. Click Compose in the top right corner.
Step 2. If you manage multiple Facebook accounts, choose the Facebook page you’d like to schedule your carousel post to.
Step 3. Add images for your Facebook carousel post.
Step 4. Write copy and add emojis, hashtags, and location. If you don’t know what to post on Facebook, you can ask Planable’s AI to write captions based on your visuals.
Step 5. Beautify your Facebook carousel copy with Planable’s AI: generate hashtags or ask the AI to rewrite your existing text.
Step 6. Schedule a first comment to accompany your Facebook carousel post.
Step 7. Choose from multiple scheduling options based on your content type.
Step 8. Choose a date and time to schedule your post.
Step 9. Click Schedule. Your carousel post will be visible in the Planable calendar.
Step 1. Download the Planable app and open the workspace. Tap the blue Plus button to start a post.
Step 2. Upload images for your Facebook carousel from the Camera Roll or Media Library.
Step 3. Write or generate a caption with Planable’s AI. Add emojis, hashtags, and links.
Step 4. Tap Next to schedule your Facebook carousel post or save it as a draft.
A strong Facebook marketing strategy needs structure and consistency. If you hate Meta Business Suite and want to use Facebook management tools for a smoother workflow, consider exploring free social media scheduler options or try Planable for more advanced features.
Planable makes it easy to schedule Facebook posts. You can create regular or recurring posts, plan content in feed, grid, or calendar views, and even schedule the first comment.
With Planable, you can:
Planable also supports eight other major social media platforms. With one app, you can manage your whole social media system — plan, post, and optimize!
A carousel post Facebook format works best when it’s clear, engaging, and visually appealing. Here’s how to optimize yours:
And because everybody’s on social media, you have to stand out. Using a social media content creation process keeps your posts showing up, staying fresh, and sounding like you, so people actually stop scrolling and pay attention.
Don’t let your Facebook carousel flop! When you create Facebook carousel posts, steer clear of these pitfalls:
Facebook carousel posts are a great tool for marketers. You can use them for step-by-step guides, product overviews, in-detail storytelling, and so much more. Find some inspiration for Facebook post ideas!
Facebook management tools like Planable help you manage content on your Facebook page and create carousel posts in a few clicks. Try Planable today — the first 50 posts are free!
Content marketer with a background in journalism; digital nomad, and tech geek. In love with blogs, storytelling, strategies, and old-school Instagram. If it can be written, I probably wrote it.
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