Over the past several years, marketing has become more competitive than ever. As a result, marketing teams have been stepping up their efforts. Making sure that your team gets along with each other is vital to the success of any business. Unity among employees is easier said than done.
Office quarrels, unequal pay and compensation, and an overall lack of communication can lead to distrust in the workplace. If this is currently happening to your team, make sure to keep reading to learn how to get your team back on track.
Effective marketing team structure
Making sure that every team member knows and understands what the company is trying to achieve is very important. Clearly laying out the role and eventual goal of each team member cuts down on confusion and prevents team members from going off into random tangents.
— TonyBodoh (@TonyBodoh) November 10, 2019
Lead your team to success by breaking your customer experience goals into milestones that are achievable. – Tony Bodoh, Customer Experience Strategist
Letting your team know what the goal is can be as simple as meeting with them. When meeting with your marketing team, make sure to have everyone’s marketing roles defined from start to finish. Let your team know what the ultimate goal is for not only the project, but the company in general. Also, here’s a list of marketing team roles:
Head of Marketing – leading the marketing operations, strategy, setting up goals and deadlines
Content Creator – stay on top of the industry, share and publish content, create marketing collateral
Community Manager – engage in conversations with your audience, build relationships with other brands, manage brand mentions
Marketing Advertiser – managing the paid ads and sponsored opportunities
Analyst – stay on top of industry trends, provide reports, analyze marketing efforts
Marketing Designer – create visual materials (images, videos, quotes, testimonials, reports, etc.)
Influencer Manager – in charge of influencers, organic partnerships, and brand ambassadors
SEO Specialist – content optimization, keywords tracking, and organic growth
Email Marketing Strategist – head of email marketing, newsletters, and cross-promotions
Social Media Manager – content creation on social, community management, brand monitoring
These are some of the most important marketing team positions. Again, when meeting with your team, make sure to have everyone’s job assigned to them. Layout exactly what they’re supposed to do. The point of having everyone work as a team is to spread roles among several different people. Without clearly defined roles, team members can end up doing too much or too little, which can affect productivity and eventually lead to missed deadlines and other problems.
Make sure to periodically check up on your team overtime to make sure everything is running smoothly and what marketing tools they’re using so that they’re most efficient. You can see or are warned about any inconsistencies. Make sure to remind them about what is supposed to be achieved by the end of the project. Checking in on your team not only helps with clarification but builds trust among team members. Also, our co-founder Vlad described this process at Impact BND’s podcast.
Marketing team incentives
A follow-up point:
As a manager, it’s important to keep your incentives aligned for team success. Sustained success happens not because a star engineer does something on their own, it comes when a team works together to unlock each other’s best work. Reward grit over glam.
— Nick Sullivan (@grittygrease) November 9, 2019
As a manager, it’s important to keep your incentives aligned for team success. Sustained success happens not because a star engineer does something on their own, it comes when a team works together to unlock each other’s best work. Reward grit over glam. – Nick Sullivan, Head of Research at Cloudflare, Inc.
Just as the company has an end goal they look forward to, your employees should have the same. Make sure your marketing team has some incentive to look forward to when the job is finished. Having your team look forward to something other than the company’s bottom line is a great way to boost productivity.
Rewarding your team members can vary from a variety of options depending on the size and structure of your company. It can range from cash compensation, shares in the company, pay raises, and more.
With that being said, incentives and compensation can go both ways when it comes to team morale. Rewarding one person more than another can lead to jealousy in the workplace. Also, this can lead to isolation within the team, as offering individual rewards will more than likely lead employees to focus more on themselves than the rest of the team. When rewarding your team, try to make the rewards-based around the team’s overall performance instead of individual accomplishments. Also, make sure that all bonuses are distributed evenly (or as evenly as possible). By doing this, your team feels equally appreciated, and when your team is satisfied, productivity will surge.
Communication & trust of marketing teams
I’m sure you’ve heard of the phrase “Communication is key”. Well, this phrase definitely applies to the workplace, especially in your marketing team. Making sure your team stays connected with each other is vital to being able to any team being able to get along.
Being able to effectively communicate nowadays is more important than ever in marketing spaces, and will only continue to grow in the future. Lack of communication plays a significant reason as to why work teams tend to fail. Many companies tend to take these skills for granted, failing to train employees on how to be effective collaborators. At the same time, even if employees can effectively communicate, it is hard to communicate with team members when you know nothing about them.
How to develop an effective marketing team?
Spending time with each other makes team members tend to care for and respect each other more in the long run. Team building exercises are a great way to build trust among your team members. Activities that require them to work together. Team building not only builds respect and improves communication, but increases productivity in the long run.
While team building starts at work, this doesn’t mean that they can’t meet up outside of work as well. After work, meet-ups, company get-togethers, and other events can improve the relationship between team members.
Just as team members need to get along with each other, they also need to get along with other higher-ups as well. Team members and leaders need to be able to communicate with higher-ups when critical issues arise. For example, if something big came up and your team needed to contact someone in management that they have no relationship with, they might be hesitant to contact them and go off their own judgment when solving the problem.
How to set up your marketing processes?
How do you collaborate well in a remote team?
Process + tools are the first things to figure out. I wrote a brand new piece on best practices for both, based on our remote work survey data + insights from 1,000+ managers in https://t.co/26JPmxyjVa…https://t.co/JC5K0kDd1m
— Claire Lew (@clairejlew) August 22, 2019