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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Brands on TikTok experience an average engagement rate per follower of 5.7%, according to a recent study. Instagram takes the second place with just 0.47%. TikTok is the place to be if you want to boost brand awareness and build a loyal community — if you have the...
Aug 5, 2025
Social media scheduling tools are key to keeping content workflows organized, especially when managing multiple social media accounts. Plann is a solid option. Still, the platform does have a few drawbacks that might leave content marketing agencies looking for Plann That alternatives.
For one, the platform is Instagram-centric. Although it supports multiple networks, key features like inbox management, ideal posting time suggestions, and analytics are strictly available for Instagram.
The option to work on content outside social media would’ve also been handy. That said, I’ll walk you through some of the best Plann alternatives currently available. But first, let’s see more of what this platform is about.
Plann That is a social media management tool that helps individual creators and small teams grow their social presence as easily as possible, especially on Instagram.
Plann’s dedicated grid planner lets you schedule Instagram posts (Stories and carousels included) via a drag-and-drop interface. Plus, its AI-powered toolset provides ideal posting time suggestions and curated feeds for campaign and hashtag ideas. You can also reply to Instagram comments and mentions directly within Plann.
I’d give the platform’s Strategy dashboard a thumbs up. It’s great for drafting future Instagram campaigns via content placeholders covering particular post types (educational, promotional, social proof, etc.).
However, the platform lacks X and Google Business Profile support. Scalability also seems to be an issue. The platform’s top-tier plan caps at four users and five brands (5 social profiles per network), which may pose a problem for larger agencies.
Either way, let’s go through Plann’s collaboration, scheduling, and AI features to see how they stack up and whether there’s any room for improvement.
Plann lets you collaborate with team members via real-time comments under each post, with the option to tag team members and set up custom notifications. The platform’s one-click approvals also make it easy to establish basic content review processes.
Although solid enough for small teams, Plann’s feedback features are quite limited compared to other social media collaboration tools. The platform lacks annotations and internal commenting, for example.
Plann’s calendar view lets you schedule posts across multiple accounts via a drag-and-drop interface.
The platform’s composer allows you to auto-post the same content across all supported networks and make any network-specific tweaks. Plus, you can preview your content to see what it looks like on mobile.
For Instagram posts, you can also preview and rearrange your entire grid directly in the composer.
Still, I found the calendar’s filter set slightly underwhelming. You can only filter through posts by social network and content format. Custom labels and other filtering options like approval status would’ve been nice here.
And again, the platform’s lack of GBP and X support is quite a significant drawback.
Plann’s AI tools were quite useful. Besides the usual image-based caption generators, the platform’s AI assistant also generates video hooks and provides curated feeds of content ideas by leveraging trending topics within your industry.
You can also view your social media AI prompts history to perform repetitive tasks a bit quicker. Still, I found the AI output quite generic.
The lack of custom instructions is also a big drawback. You cannot give the AI custom details on how to rewrite a post, for example. Clicking on the “Rewrite” button often leads to the same generic output, but packaged slightly differently.
Pricing: Paid plans start at $12.5 per month (paid annually). Plann also includes an Instagram-only free version.
When evaluating Plann alternatives, consider these key areas where the platform falls short:
Plann lacks X and GBP support, while many of its features are strictly available for Instagram, such as analytics, hashtag managers, ideal posting time suggestions, etc.
Similarly, you can only reply to comments and mentions on Instagram — inboxes covering multiple social channels would’ve been ideal.
Plann’s collaboration tools aren’t suitable for larger creative teams. Annotations, custom user roles, and in-depth approvals are missing, for example.
There are loads of Plann alternatives to choose from. I’ll walk you through what each platform is best for, along with its key features and drawbacks.
Planable lets you schedule social media posts across 9 networks, GBP and X included.
Plus, its Universal Content feature is useful for planning and collaborating on any other type of written content, like blogs, ad copy, or newsletters.
Planable’s campaign overview with scheduled posts and collaboration tools.
You can organize and schedule posts through a drag-and-drop calendar, complete with custom color-coded labels and the option to group cross-channel posts together via the Campaigns feature.
With Planable, content marketing agencies can manage projects through client or brand-specific workspaces and invite clients via shareable links — no account required.
However, Planable stands out through its collaboration and approval tools. You can leave precise feedback in real time through direct comments (internal and external), text annotations, and suggestions.
The platform’s custom approval workflows help establish content review processes based on your particular needs. For example, Planable’s multi-level workflows let you split the approval process into multiple layers — content must go through each layer before reaching the client.
Planable’s AI assistant speeds up brainstorming and editing processes. You can have the platform generate content ideas, hashtags, captions based on existing visuals, and even video scripts.
Planable’s AI assistant offering caption rewrite suggestions for social media posts.
The platform’s AI can also summarize and expand on existing content. This is perfect for turning a newsletter into a social post or vice-versa. It can also rehash texts to fit particular writing styles. You can also add custom instructions, which gives you a lot more control over the AI’s output.
Plus, Planable’s AI assistant is neatly integrated all throughout the platform — no tab switching needed. This helps teams maintain their momentum and make various tasks like content repurposing or adjusting content messaging for particular audiences or clients that much easier.
Planable’s calendar lets you schedule and reschedule content across multiple accounts via a drag-and-drop interface.
Planable’s weekly calendar view showing scheduled posts across platforms for a marketing campaign.
The calendar’s ample filter set is super useful for finding specific posts. You can filter through content by platform, format, author, approval status, custom labels, and campaign.
The option to leave notes and approve posts directly in the calendar through a single click also helps busy teams make the final touches prior to publishing.
Most notably, each workspace has its own calendar so you can keep content schedules organized for each client or project.
Speaking of workspaces, Planable lets you add external collaborators, team members, and clients to each dashboard and assign custom user roles and permissions.
You can mark comments and complete posts as internal to keep ongoing projects hidden away from your client’s view.
Planable’s team feedback feature for reviewing and discussing post drafts.
Plus, Planable’s mobile app lets you plan and collaborate on posts even while you’re on the go. The platform’s mobile and email notifications, on the other hand, ensure everyone is up to speed with the latest project updates.
Planable covers four approval workflow types: none, optional, required, and multi-level.
Planable’s multi-level approval workflow showing roles and publishing steps.
Optional approvals are excellent for small teams that do not have a dedicated approver always on standby — content can still roll out, even without approval. Multi-level approvals, however, are perfect for larger agencies.
Each district layer can include as many team members as you want. Its level-based system makes for well-structured internal reviewing processes. The option to give external stakeholders approval permission lets clients give the final green light before publishing.
Plus, Planable lets you auto-post content after approval — one less thing to worry about.
Pricing: You can schedule your first 50 posts completely for free. Pricing plans start at $33 per month per workspace (paid yearly), with no user cap.
Drawbacks: Planable currently lacks native CMS integrations — even if you can work on blog posts, you cannot publish them directly from Planable.
Here’s where these platforms differ:
Planable integrates with GBP and X, while the option to work and collaborate on any other written content format is a big plus.
Planable is introducing built-in social media inbox management. It will first be available for Facebook and Instagram, with more network integrations along the way.
Planable’s collaboration features are a lot more in-depth. Its customizable approval workflows, clear text suggestions, and annotations are some of the platform’s top features.
Takeaway: Planable is the best Plann alternative for content marketing agencies. The platform’s Universal Content feature ensures brand consistency across multi-format media assets, while its top-notch collaboration and approval tools allow for easy and organized team workflows.
Sprout Social is a unified social media management platform that stands out through its social inbox.
The platform displays comments, DMs, brand mentions, and reviews within a single dashboard. Sprout Social then lets team members sort feedback via keyword or sentiment filtering and custom message tags, as well as reply quicker through canned and AI-assistant responses.
The platform also includes the following notable features:
Get notified of sudden spikes in brand mentions to prevent potential PR crises.
Schedule link-in-bio and standard social media posts across multiple accounts via the platform’s calendar and maximize engagement through ideal posting time recommendations.
Measure content performance across one or multiple social channels in one go. Compare paid and organic post performance side-by-side, and track competitors across X, Facebook, and Instagram.
Pricing: The platform’s entry-level plan costs $199 per user per month (paid yearly), with a 30-day trial available.
Drawbacks: Despite the high price tag, Sprout Social’s entry-level package lacks critical features — bulk scheduling, external approvals, and ideal posting time suggestions are just a few examples.
Later offers particularly useful link-in-bio page features. You can set up custom pages for your TikTok and Instagram accounts and optimize them for better search rankings via the platform’s built-in SEO tools.
You can also measure page views, link clicks, or click-through rates through Later’s Google Analytics integration.
Plus, you can integrate the platform with MailChimp to set up lead magnets and develop email marketing campaigns.
As for social media, Later stands out through features like:
Auto-post carousels across Facebook, Threads, X, and TikTok, plus Instagram and Snapchat Stories. Get ideal posting time and hashtag suggestions for maximized results.
Run audience demographics reports across Facebook, Threads, TikTok, and Instagram — spot patterns in age, gender, language, and location distribution.
Monitor and reply to Facebook, TikTok, and Instagram comments via a unified inbox.
Pricing: Later’s Starter plan costs $16.67 per user per month (paid yearly), with a 14-day trial available.
Drawbacks: Later also includes brand monitoring tools, but they’re only available in the top-tier Enterprise package.
FeedHive’s condition-based triggers let you automate comment follow-ups to published content based on particular variables.
For example, you can post comments after a specified time or once your published content exceeds a particular number of likes, shares, or engagements.
In addition, FeedHive’s AI tools deliver personalized content idea recommendations and score your content’s virality potential based on existing social trends and posting formats.
If your score is low, FeedHive will automatically adjust your content to boost performance.
FeedHive also includes the following features:
Schedule content across multiple accounts in one go and make network-specific edits within the composer. Publish Instagram and Facebook Reels, YouTube Shorts, and TikToks.
Respond to comments and mentions across Facebook, Instagram, LinkedIn, and YouTube within a unified inbox.
Identify top performers based on reach, impressions, and engagement. Add custom labels to content to pinpoint popular topics or formats.
Pricing: FeedHive starts at $19 per month (paid yearly).
Drawbacks: FeedHive lacks X support.
SocialPilot supports all major social media networks, including Bluesky. The platform’s WordPress integration also makes it super easy to promote your blog posts across all your social accounts.
On top of this, SocialPilot’s bulk scheduler lets you import and schedule up to 500 posts in one go. It’s perfect for planning your social strategy months in advance.
Here are some of SocialPilot’s other highlights:
Automatically rewrite posts to fit character limits and formats across various social networks. Translate content to French, Italian, Korean, and more.
Store media assets, hashtags, or first drafts in a centralized dashboard. Organize stored content through custom tags and find media assets through a built-in search bar.
Pinpoint ideal posting times for each social profile to set up and save queues with dedicated time slots — content will auto-post during your set time slots.
Pricing: SocialPilot’s entry-level plan costs $25.50 per user per month (paid yearly). You can also try the platform for free for up to 14 days.
Drawbacks: Although Social Pilot includes inbox management tools, they’re limited to Facebook and Instagram.
Post Planner provides curated content feeds spanning numerous formats from various sources like social networks, Reddit, and Google.
You can see each post’s number of shares across individual social platforms and distribute them to your account in a few clicks.
Post Planner also includes a super handy content recycling tool. You can set custom reposting intervals in the post planner, and even have content recycled indefinitely if you choose so.
Here are some of Post Planner’s other features:
Categorize posts into dedicated clusters (promotional, educational, carousels, etc.), and add them to the calendar. Post Planner will automatically rotate between clusters from there.
Set up dedicated time slots for each day of the week to standardize posting times. Spot top-performing content and re-post it in just a few clicks.
Edit visuals directly in the platform and store them in the content library, or use the native Canva integration for extra fine-tuning.
Pricing: Post Planner starts at $7 per month (paid yearly). There’s also a free forever plan available.
Drawbacks: Post Planner doesn’t include any collaboration tools like comments or approvals.
Rella takes a project management-oriented approach to social media. The platform lets you create content workflows via Kanban boards. It’s perfect for more structured content creation processes.
You can assign content to particular team members, assign sub-tasks under each piece of content, add files, and leave feedback through comments.
Here are some of the platform’s other standouts:
Visualize top-performing content for each project by zooming in on each post’s engagement rate, impressions, and interactions, and measure your account’s follower growth.
Set up separate workspaces for each client. Add subfolders under each workspace to better track and distinguish between different projects or social media campaigns.
Plan Instagram posts and Reels through a dedicated feed planner — preview your grids and rearrange posts via a drag-and-drop interface.
Pricing: Rella starts at $20 per user per month (paid yearly), with a 14-day free trial available.
Drawbacks: Rella lacks social inbox management features.
Overall, Rella and Feedhive are great options if you’re looking to speed up content creation. Sprout Social is ideal for getting more personal with your audience, while SocialPilot is perfect for reaching as many users as possible. Post Planner is great for content curation, and Later should be your go-to if you manage an online store.
Planable, however, is the best option if you’re looking to speed up content management processes across the board. The platform lets you work on just about any type of written content, while its collaboration and approval features ensure your projects roll out in top shape.
Plus, its dedicated workspaces and drag-and-drop calendars keep all your projects organized and make working with clients at scale a whole lot easier. And did I mention Planable is about to roll out its own social inbox? Start now with Planable and schedule your first 50 posts!
Digital marketing enthusiast, language nerd, and content writer. Horea loves writing about SaaS and anything that involves boosting online presence – from SEO to social media, web design, and more. His content is allergic to fluff and eats research for breakfast.
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