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Integrated content marketing strategy: how to get started in 2025
Integrated content marketing is essential for any brand that wants to be on the map. It’s an audience-centered strategy that considers where people already are, what they need, and how a brand can offer them a consistently positive experience. A solid strategy...
The role of reporting in managing stakeholder expectations: insights from an agency owner
Have you ever felt like your stakeholders’ expectations for social media are a little bit misaligned? In some cases, perhaps more than a little bit. My agency, Creative Solutions, has been around for 10 years and we’ve experienced this plenty of times, especially in...
How to make reels on Instagram: a guide for beginners
Ready to jump into the world of Instagram videos and learn how to make Reels? You’ve heard all about Instagram Reels, you’ve watched hundreds, but you’re not sure where to start with creating them. Or even why you need Reels in your Instagram content strategy....
How do social media analytics tools work? Planable CTO explains
Planable is primarily a planning, collaboration, and scheduling tool for social media content. For years we’ve focused on creating the best possible place for agencies and marketing teams to work together on content, but recently we embarked on a bit of a...
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