by Allison Christie | Mar 5, 2025 | Social Media
With over 445 million monthly active users, Pinterest offers incredible opportunities for many businesses looking to sell products online. Were you aware that Pinterest strongly influences users’ purchasing decisions, with users seven times more likely to say...
by Marco Giuliani | Jan 5, 2025 | Instagram, Social Media
When Instagram introduced Reels in 2020, people around the Internet were quick to dismiss them as a mere afterthought in response to TikTok’s titanic rise in that same period. And honestly, who can blame them? Just listen to this pitch from Instagram: Reels invites...
by Horea Matei | Feb 5, 2024 | Social Media, Tools
Brands on TikTok experience an average engagement rate per follower of 5.7%, according to a recent study. Instagram takes the second place with just 0.47%. TikTok is the place to be if you want to boost brand awareness and build a loyal community — if you have the...
by Monica Obogeanu | Feb 10, 2025 | Marketing, Social Media
Managing a social media campaign comes with a lot of exposure and responsibility. You’ve got the opportunity to make it big… or fail in the eyes of almost everyone in the company. You’re balancing strict deadlines, high expectations, and a lot of...
by Sabina Varga | Jan 27, 2025 | author featured articles, Marketing, Social Media
A well-crafted content marketing strategy isn’t just a valuable asset. It’s the driving force behind brand visibility, engagement, and growth. Whether you’re a seasoned marketer or just setting sail in the vast sea of online content, I’ve got...
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