by Xenia Muntean | Mar 29, 2023 | Social Media
It seems like you can’t go to marketing Twitter without stumbling into AI discourse. As the founder and CEO of Planable, the content collaboration tool, I’ve been following the debate closely. So thought I’d share my own thoughts on the actual...
by Dorien Morin | Mar 24, 2023 | Social Media
What is organic social media, you ask? Why do you need it, and what can it do for you and your brand? In this article, I’ll explain the difference between organic and paid marketing (Spoiler Alert: it’s money and targeting) and you’ll learn ways to get started...
by Andreea Stefan | Mar 15, 2023 | Social Media
ContentCal was a social media tool that allowed teams to manage, schedule, and publish social media content. In December 2021, ContentCal was acquired by Adobe, and the tool became the Content Scheduler in Adobe Express. ContentCal’s existing customers now have until...
by Daniel Bishop | Mar 8, 2023 | Marketing
It is a long-standing industry tradition to treat marketing and sales as two separate activities, each governed by its own rules, strategies, and goals. If you look at how most companies are organized in practice – you’ll see the power of smarketing. On...
by Miruna Dragomir | Mar 8, 2023 | Marketing, Social Media
Sooo… I decided to write a piece on sports marketing. I found it to be a pretty fascinating area in marketing. I’ve got to be frank from the start, though. I don’t know much about the field. Never worked in it, never got too close to it. Only observed from a...
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