Whether you're trying to spread brand awareness, increase sales, or educate your audience, engaging videos can help you get the job done. The power of video lies in its capacity to communicate information in an energetic and captivating manner. This makes videos ideal...
Short-Form Video Showdown: Instagram Reel vs. YouTube Shorts?
Whether you're trying to spread brand awareness, increase sales, or educate your audience, engaging videos can help you get the job done. The power of video lies in its capacity to communicate information in an energetic and captivating manner. This makes videos ideal...
8 Best GatherContent Alternatives to Boost Content Collaboration in 2024
GatherContent is a platform that helps marketers manage their content strategies and workflows. But the content operations platform has its limitations: it’s on the pricey side, and the features don't check all the boxes for some teams. There are plenty of...
The Marketing Manager’s Guide to Effective Social Media Advocacy
Are you familiar with social media advocacy? I've seen it emerged as a powerful marketing strategy for any company seeking brand awareness, transparency, and customer trust. But how can a social media advocate benefit your organization? Surprisingly, their influence...
How to Achieve a Social Media Aesthetic that Your Followers Will Remember
We've all seen those gorgeous Instagram grids and stunning feeds where everything seems so sleek and well thought out. Brands like their social media to all look a certain way and give their audience the confidence to turn from passive viewers to keen customers. But...
How to Craft AI Prompts for Social Media Posts + 50 AI Prompts to Try in 2024
Struggling to find inspiration for your next set of social posts? Well, you may find that AI prompts for social media are just what you need to fill that blank page in front of you with a whole bunch of new ideas. Artificial intelligence tools have taken the world by...
Collaborative Working for Marketing Teams: Boosting Productivity and Innovation
Can collaborative working be the key to boosting your marketing success? By tapping into the power of collaboration, marketing teams can work better and smarter together, to achieve and surpass the expected business results. In this article, I'll dive into the concept...
Social Media Editing Tips, Tricks & Best Practices in 2024
Editing is an underrated art form, and the sooner we acknowledge that, the better. Similar to how a film wouldn't feel like, well, a film without an editor’s keen eye, that branded tweet would not be as well crafted without the input of several skilled marketers. ...
Top 5 Marketing Concepts with Examples [2024]
Nowadays, there’s a strategy for anything. It almost feels like professionals don't move a finger without having a strategy in place. Or at least they claim they don’t. This means execution is only one crucial step in the big marketing scheme, and it only happens...
9 Twitter Management Tools to Outperform Competitors in 2024
Cultivating one good Twitter account with a consistent strategy and an engaged community is hard enough on its own. If you manage multiple accounts or also work across other social media platforms, things can get intense quickly. Twitter management tools can lighten...
12 Facebook Management Tools to Increase Your Efficiency and Reach in 2024
Facebook management tools are irreplaceable when it comes to truly taking control over your presence on the platform. Native tools are overcomplicated and mediocre functionality-wise, so social media managers usually opt for third-party software. Such tools help your...