Social media marketing is a powerful tool, but are you monitoring the right social media KPIs to measure success? In this article, I'll highlight the top metrics you should be tracking across social media accounts you manage. Once you use this information to measure...
Social Media KPIs You Should Be Tracking in 2024
Social media marketing is a powerful tool, but are you monitoring the right social media KPIs to measure success? In this article, I'll highlight the top metrics you should be tracking across social media accounts you manage. Once you use this information to measure...
6 Key Steps to a Successful Multi-Location Marketing Strategy (+ 5 Tools to Help You)
Multi-location marketing is a must, given the trends in consumer behavior and preferences. For small and large companies alike, multi-location marketing unlocks the power of targeted campaigns, personalization, and community building. Watch your brand grow as it...
7 Sendible Alternatives To Level Up Your Social Media Management
Are you considering Sendible alternatives to move from Sendible to a more performative social media management tool? Or maybe you’re researching your first-ever platform? Either way, this article will guide you through Sendible’s competitors and help you find the...
How to Develop an Effective Content Organization System (and 5 Tools to Help You)
Ever had that moment where you can't keep track of your content organization? When do you wish for smoother internal workflows, visual content calendar, team collaboration, and feedback processes? I've been there too. But I've cracked the code on this one and...
The Content Distribution A to Z Guide for Marketers in 2024
Have you ever tracked the amount of time you spend on content creation versus content distribution? Look closer and you might notice how lopsided the two are. While a world of effort goes into researching, writing, editing and getting approval for your content, not...
Working as a Digital Creator in 2024 – The Last Guide You’ll Need to Read
The world of content creation is becoming more and more diverse. From YouTube videos, Instagram photos, and podcasts to live streaming on Twitch; there’s an entire plethora of digital creators building careers out of sharing content with their audience. A lot has...
14 Tools for Franchises to Approve, Manage and Collaborate on Content Creation
Franchises have to be creative and efficient nowadays when it comes to how they market their company and the tools they use to manage day-to-day operations. But, with so many tools out there, it can be difficult to determine exactly what fits the operational realities...
8 Best GatherContent Alternatives to Boost Content Collaboration in 2024
GatherContent is a platform that helps marketers manage their content strategies and workflows. But the content operations platform has its limitations: it’s on the pricey side, and the features don't check all the boxes for some teams. There are plenty of...
The Marketing Manager’s Guide to Effective Social Media Advocacy
Are you familiar with social media advocacy? I've seen it emerged as a powerful marketing strategy for any company seeking brand awareness, transparency, and customer trust. But how can a social media advocate benefit your organization? Surprisingly, their influence...
How to Achieve a Social Media Aesthetic that Your Followers Will Remember
We've all seen those gorgeous Instagram grids and stunning feeds where everything seems so sleek and well thought out. Brands like their social media to all look a certain way and give their audience the confidence to turn from passive viewers to keen customers. But...