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Planable is the best client-facing social media tool we’ve ever used and we’ve used a lot.
Email marketing is one of the oldest and best tricks in the communication playbook, and newsletters are an excellent tool for brand awareness, audience engagement, and lead nurturing. But newsletter planning is challenging. Coming up with and delivering fresh ideas...
We started this academy because we want to raise the standard of content collaboration and creative workflow in the industry.
And we’re not alone. We will be joined by 20 experts who are on the frontlines of content creation and workflow management.
In each of the 6 chapters, we’ll deep-dive into every step of the modern content workflow. In the end, we will have a little recap and clear guidelines on what to do next.
In this chapter, we will cover the planning of a content piece. You’ll learn how to define your content goals, how to assign your resources. After that, we’ll give you some insights about how to set a project timeline, tasks and deadlines & how to track everything. Last but not least, we will discuss about how to plan your budget for content.
The best method to do research is to take it granularly. From time to time, you have to research aspects like audience and topics. From there, you’ll find some common points that will turn into content pillars. After you do that, your only job is to do thorough research for each piece of content so you can deliver the best version possible.
Here, we will discuss how to execute content with zero headaches. It doesn’t always come easy, but staying organized and getting out of your comfort zone will work wonders. Having a clear overview of who you are as a content creator will help a lot. What we’ll learn is how to group content, how to blend creativity with the brand and some habits that will help your productivity and your health.
Contrary to the myth that the approval process will slow you down, in reality, it doesn’t have to if you manage to create a smooth process. Speed and approval are not mutually exclusive. The right approval process will ensure brand consistency, will help the team align, and will unite everybody around the content.
We’ll start with publishing and distribution and then we’ll deep dive into the right techniques to achieve your content goals. Throughout this chapter, we’ll see where alignment plays an important role, learn how to create the right framework, choose the best hosting platforms, sharing channels and creative ways of repurposing your content. And we will focus a lot on stakeholders.
This academy simply wouldn’t be complete without talking about tool stack. For the past 5 chapters, we have discussed what to do in order to have uninterrupted and bottleneck-free processes and how the ideal workflow should look like. In the end, it’s all about having the right people, good communication and efficient feedback. But the last part to finish the puzzle is technology. For your workflow to actually work, you’ll need the right tools to be the glue that keeps it all together.
CEO @ Planable
Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 4,000 teams at brands like Jaguar Land Rover, Viber, and World Food Program. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola.
Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper’s startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017.
Tim is the CMO and Product advisor at Ahrefs. With almost 10 years of practical experience in SEO and digital marketing, Tim eagerly shares his knowledge by giving live talks at various digital marketing conferences around the world and writing on Ahrefs Blog. He’s the author of many data-driven SEO research studies and a number of detailed marketing guides.
Josh is the former head of growth for several venture-back companies and has over 7+ years of growth marketing experience whether managing ad spend, CRO, or attribution. He’s also built content marketing systems to manage over 150+ writers and deliver 24,000+ visitors/day. He bootstrapped his last company to several million in ARR in less than two years.
Mitch is Founder of Six Pixels Group - an advisory, investing and content producing company. Prior to Six Pixels Group, Mitch spent close to two decades building, running and selling his business. Mitch's first book, Six Pixels of Separation is a business bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon.
Emma is an experienced Social Media Manager with a demonstrated history of working in Digital Marketing. Skilled in Marketing, Copywriting, Proofreading, Publicity, Blogger Outreach and Social Media. Strong media and communication professional with a Bachelor’s degree focused in English and Creative Writing from The Manchester Metropolitan University.
Jakub is the head of content marketing for G2. He has spent the last seven years working in digital marketing, video production, and journalism. He currently leads a team of 23 full-time content creators, driving content strategy and growing monthly organic blog traffic from less than 20k visitors to 1 million k+ organic visitors in 14 months.
Saf is a Social Media Specialist, working on Jaguar & Land Rover at Spark44. He has 6+ years of agency-side Strategy and Client Service experience, working at both start-up level boutique agencies and within large agency networks. He started as an intern and became Account Manager in 18 months. In his third role he helped roll out a multi-platform campaign to every country on the planet.
Oliver is Managing Director to one the worlds largest social media agencies, Social Chain. As the US Managing Director, Oliver is responsible for the development of the group’s North American operation. At 29, he is at the forefront of creative and social media marketing, delivering global social strategies for the likes of Amazon, Coca-Cola, Disney, Dreamworks, and FIFA.
Tim is universally recognised as the world leading pioneer and exponents of Social Selling and is currently on Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of Digital Leadership Associates and co-author of the bestselling books “Social Selling – Techniques to Influence Buyers and Changemakers” and “Smarketing – How To Achieve Competitive Advantage through blended Sales and Marketing”.
Simon is a multiple Gold Cannes Lions winning leader in branded entertainment and culture first marketing with experience in spanning TV, digital and publishing. Simon picked up 36 Awards across media, creative and production and he’s an active awards judge and keynoter for AdWeek Europe, Guardian Media Summit, The Drum Future of Marketing conference, and many others.
Alex Khan is a serial entrepreneur, speaker, editor, and Germany's most followed social media coach. In 2005 he was running one of the first social networks in Germany. He's since founded Germany's largest professional modelling community and the first mobile marketplace for fashion that was later acquired by Burda.
Josh is an award winning content marketer and the Director of Content at Einstein Marketer, previously working as a content manager, freelance copywriter and marketer. He writes, edits, proofs and strategises content for Einstein Marketer's agency and their clients, sharing the most successful tactics and strategies with his lovely audience.
Clarice, also known as The ROI Doctor, is a content-analytics expert and marketing strategist with more than 15 years of experience working with large corporations and Fortune 500 companies. Today, she is helping businesses to make better, data-driven decisions that create new opportunities, eliminate inefficiencies, and turn content-insights into actionable content marketing tactics.
Emmy is the Associate Media Director, Paid Social at Good Apple, in New York City’s notorious Silicon Alley. With over 6 years of experience in the marketing industry, Emmy is one of the best professionals in the paid advertising niche. What really makes her work special is the creative spark that joins all the data in her campaigns.
Michaela had her first viral hit article on Linkedin back in 2016, and have been creating viral content ever since. She's gone from a few hundred to 135,000+ LinkedIn followers, garnering multiple millions of views, comments, and general love along the way! Michaela's articles have been published on CNBC, Success.com, Buzzfeed, and more.
Ryan is a blogger, podcaster and side project aficionado who teaches 400,000 monthly readers how to start a blog and grow a profitable side business. They’ve explored over 100 incredible stories in his interviews with top entrepreneurs like Chris Guillebeau, Noah Kagan, Pat Flynn, Michele Romanow, James Altucher, and others on his podcast, The Side Hustle Project.
Bill started out as a Growth & Content Marketer, delivering Inbound and Content Marketing strategies and campaigns that routinely outperformed expectations. He is currently the Head of Growth at GrowthRocks helping the company expand to new geographies, create synergies, and develop new products.
Ollie currently runs Oxygen Media. They manage the digital marketing for companies in a number of industries with a focus on social media marketing, SEO, Web Design & PPC Ads. They pride themselves on being a results driven and performance focussed business partner to their clients. In 2015 Ollie was featured on Onalytica's top 100 social media marketing brands and influencers across the world.
Sarah is a commercially astute self starter with an established career in digital marketing across in house and and agency roles. This has been amassed over 10 years through working in global organisations with blue chip clients, local businesses and everything in between. Sarah is currently looking to take her experience to smaller organizations, and businesses looking to grow in the UK.
Somi is the Founder of Smart Cookie Media and Co-Founder of Career Drive. With a decade of experience in film and TV production and an academic background in philosophy of science, she applies her research to Digital Marketing, Consumer Behaviour, Intergeneration Communications, and the impact of Artificial Intelligence and Disruptive Technologies on the future of the business landscape.
Courtney is s passionate content marketing expert with 8+ years of experience creating and implementing results-focused content marketing strategies. Accomplished in all aspects of marketing, easily navigating projects from vision and strategy to hands-on implementation. She is curently the Content Marketing Manager at CPAP.com
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