Success with Meta Ads doesn’t come down to luck. Consumers are smarter than ever, and to get your message across, ads need to be witty, placed right, and most importantly, well-targeted. But with so many targeting options, such as broad audiences, granular segments,...
B2B SaaS Content Strategist
Digital marketing enthusiast, language nerd, and content writer. Horea loves writing about SaaS and anything that involves boosting online presence - from SEO to social media, web design, and more. His content is allergic to fluff and eats research for breakfast.
- marketing technology
- research reports
- content editor
More Articles
9 Great AI Copywriting Tools to Boost Your Marketing Efficiency
AI Tools, Marketing, Productivity, Tools
AI copywriting tools can supercharge your creative team's productivity, streamline editing processes, and ensure your branding is consistent across all your marketing channels — especially when coupled with other AI marketing tools. They can further automate specific...
8 Best Brandwatch Alternatives for Social Media Managers & Agencies
Marketing, Social Media, Tools
Brandwatch seems to check all the boxes social media managers may look for at first — it handles content planning, analytics, social media monitoring, influencer marketing, and loads more. But it does lack critical features and is often subject to bugs. So, let me...
14 Best Collaboration Tools for Marketing Teams and Agencies
Marketing, Productivity, Social Media, Tools
Great campaigns involve input from project managers, SEOs, graphics designers, copywriters, editors, and the list can go on and on — proper content collaboration requires you to bring loads of people on the same page. The good news is that content collaboration tools...
Bluesky vs Twitter: Which Platform Is the Future of Social Media?
Marketing, News and Trends, Social Media
Bluesky is booming. The platform grew by roughly 13 million users from September to November 2024 — that's 12 new users every second. X, on the other hand, recorded a loss of 23 million users from April to September — that's almost as much as Bluesky's entire user...
20 Best Digital Marketing Tools for Small Businesses and Agencies
Marketing, Social Media, Tools
When you're picking the right digital tools for your marketing team or your business, there are so many to choose from that it might leave you scratching your head. After all, a proper marketing campaign plan involves a lot more than simply promoting your business...
Hootsuite vs Buffer: Which is Better in 2025?
Marketing, Social Media, Tools
Hootsuite vs Buffer — a tough decision when it comes to picking the right social media management tool. Both platforms optimize social media performance through analytics, boost productivity by scheduling posts ahead of time, and bring teams on the same page via...
Time for a social media tool
you actually like*
*30,000+ marketers approve this message