Instagram can help your brand increase its visibility, drive sales, and build an entire community around its presence on the platform. It is the fourth biggest social media platform, after all. But with Instagram being that big and popular, it's not always easy to...
How to Add a Link to Instagram Story: 2 Minutes Step-by-Step Guide
Instagram, Marketing, Social Media
You can't add links to your Instagram post captions (sorry, sales team). However, if you want to invite your Instagram followers to your other resources to increase traffic to your website, promote products and services, and enhance user engagement, all you need to...
23 Marketing Agency Software to Improve Workflows in 2025
Marketing, Social Media, Tools
Whether you're a marketing or advertising agency, you know that choosing the right marketing tools for agencies isn't just beneficial — it's essential. From fine-tuning content creation to approving a marketing calendar, these tools empower your agency to keep up with...
How to Use Instagram for Business & Optimize for Growth in 2025
Instagram, Marketing, Social Media
Instagram is a powerful marketing channel where users come to explore, connect, and often buy. But many businesses struggle to tap into the platform's immense potential. You need to post consistently, maintain a steady flow of content ideas, and keep up with the...
Successful Marketing Campaign Management: Your Hands-On Guide
Struggling with marketing campaign management? You're not the only one. A marketing campaign is a massive puzzle with tons of pieces that the campaign manager has to gather. Creativity, audience analysis, analytics, budgeting — there are many factors at play, and...
How to Create a Content Strategy Framework That Works
Brand, Marketing, Social Media
Ever felt like you're putting in a lot of effort to create content and distribute it on all possible channels, yet the results are underwhelming? Putting in place a clear content strategy framework might be the solution to your troubles. Furthermore, fine-tuning...
Types of Marketing Collateral to Grow Your Sales (With Examples)
Marketing provides limitless possibilities for content creators. From good old printables to fairly unexplored WhatsApp newsletters — any form of content can find its place in your content marketing strategy. Collectively, all content formats are called marketing...
7 Sendible Alternatives To Level Up Your Social Media Management
Are you considering Sendible alternatives to move from Sendible to a more performative social media management tool? Or maybe you’re researching your first-ever platform? Either way, this article will guide you through Sendible’s competitors and help you find the...
The Marketing Manager’s Guide to Effective Social Media Advocacy
Are you familiar with social media advocacy? I've seen it emerged as a powerful marketing strategy for any company seeking brand awareness, transparency, and customer trust. But how can a social media advocate benefit your organization? Surprisingly, their influence...
Project Management for Creatives – the Process and 5 Tools Worth the Money
Struggling to effectively manage collaboration among writers, designers, and other marketers in your team? Enter the power of project management for creatives — a tailored process that addresses the unique needs of creative projects. In this article, I'll cover the...