Many times, social media marketers have to manage multiple Facebook accounts, and it's just not fun. Switching between multiple accounts, changing pages, and always staying on top of every feed — that's how you get anxious and, eventually, make mistakes like posting...
Successful Marketing Campaign Management: Your Hands-On Guide
Struggling with marketing campaign management? You're not the only one. A marketing campaign is a massive puzzle with tons of pieces that the campaign manager has to gather. Creativity, audience analysis, analytics, budgeting — there are many factors at play, and...
8 LinkedIn Analytics Tools for Tracking Performance Metrics in 2024
As a social media manager managing multiple social media accounts daily, I know the role LinkedIn analytics tools play in the job. It is unlike other social media platforms. Linkedin calculates engagement differently, dislikes virality, and aims to keep users in their...
8 Content Marketing Software Tools for Content Management, Planning and Collaboration
Choosing content marketing software for your team is no apple pie. I've been there. The market offers so many options, yet all you want as a content manager is smoother collaboration, faster marketing workflows and seamless social media scheduling. To navigate this...
Project Management for Creatives – the Process and 5 Tools Worth the Money
Struggling to effectively manage collaboration among writers, designers, and other marketers in your team? Enter the power of project management for creatives — a tailored process that addresses the unique needs of creative projects. In this article, I'll cover the...
How to Create a Content Strategy Framework That Works
Ever felt like you're putting in a lot of effort to create content and distribute it on all possible channels, yet the results are underwhelming? Putting in place a clear content strategy framework might be the solution to your troubles. Furthermore, fine-tuning...
Types of Marketing Collateral to Grow Your Sales (With Examples)
Marketing provides limitless possibilities for content creators. From good old printables to fairly unexplored WhatsApp newsletters — any form of content can find its place in your content marketing strategy. Collectively, all content formats are called marketing...
How to Create A Stellar Blog Editorial Content Calendar in 2024
Are you thinking of starting a blog content calendar? Then, let’s get down to it because a blog calendar is one of the most efficient and visual ways to track all your content efforts in one place. Learn what a content calendar is, where to find topics for your blog,...
The Marketing Manager’s Guide to Effective Social Media Advocacy
Are you familiar with social media advocacy? I've seen it emerged as a powerful marketing strategy for any company seeking brand awareness, transparency, and customer trust. But how can a social media advocate benefit your organization? Surprisingly, their influence...