Pricing your social media services fairly can be daunting whether you've just started your social media marketing agency or you're a well-established agency. How much should one charge for a social media post? What about a campaign? Or a social media content strategy?...
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A content marketer’s guide to content scaling (without sacrificing quality)
Marketing, Productivity, Social Media
Content scaling always gives me a mix of emotions. It's exciting and daunting in equal measure. Part of me thinks we're already putting out so much — how can we produce more content without losing quality or sanity? That's why I'll only consider content scaling when I...
Hashtag strategy for every social media platform in 2025
A sharp hashtag strategy is your gateway to discoverability. Hashtags help categorize your content, connecting it to relevant communities and conversations and fostering brand exclusivity. But if you manage multiple social media accounts across different platforms,...
Marketing planner essentials: guide for strategic success
A marketing planner is an incredibly useful asset for any marketer. A single source of truth for the whole team, it helps you stay on track and maximize the impact of your efforts. Whether you're dealing with one blog post a week or a multi-staged cross-department...
Marketing workflow: 8 steps to implement it in your team
Are you one of the marketers who have a fine-tuned marketing workflow? If not yet, then stay tuned — we'll guide you to one! Workflows help marketing teams stay on track with their tasks, align with the strategy, and organize the living chaos of robust marketing...
Content development: 8 successful steps to follow in 2025
Fact: content development is the backbone of any successful content-oriented marketing strategy. Another fact: it does look intimidating at first, especially for a new business under a lot of content pressure from all around the market. A carefully crafted content...
Social media content creation: the winning step-by-step guide
Social media presence is a priority for many digital brands, making social media content creation a golden skill. Why? Because everybody's on social media. Which allows you to tap into almost any audience. With its huge engagement potential and broad reach, social...
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