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As a senior SEO specialist, I’ve watched SEO and social media functions operate in silos for too long. I used to chase keywords, backlinks, and rankings exclusively, while our social team focused only on likes, shares, followers and engagement. But in 2026, that...
Pricing your social media services fairly can be daunting whether you've just started your social media marketing agency or you're a well-established agency. How much should one charge for a social media post? What about a campaign? Or a social media content strategy?...
A social media calendar is the backbone of every successful social media strategy. It helps you plan content in advance, stay consistent across platforms, avoid last-minute scrambles, and collaborate more efficiently with your team. With a well-organized content...
As a leading social media management platform, Hootsuite provides powerful features and integrations that help businesses handle their social media accounts. But it's not the only tool worth considering. This Hootsuite competitor analysis will help you explore the...
When Instagram introduced Reels in 2020, people around the Internet were quick to dismiss them as a mere afterthought in response to TikTok’s titanic rise in that same period. And honestly, who can blame them? Just listen to this pitch from Instagram: Reels invites...
Today, we’re going to talk about the one thing that, when done correctly, can mean the difference between good social media marketing and, well, not bad, but misguided social media marketing. I’m referring to social media content pillars: the what, why’s, the how’s,...
For local businesses, your Google Business Profile is your digital storefront and keeping it fresh with regular updates is one of the easiest (and free) ways to show up when nearby customers are searching. But posting consistently takes time, and Google doesn’t make...
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