Social media community management refers to the ongoing process of building genuine relationships with your audience. Community managers don't necessarily post content, but rather, they are responsible for creating a space where brands and audiences exchange real...
Content Marketing Strategist
Sabina is a freelance writer with 15+ years of experience in the MarCom industry. Her to-do list includes helping people write better and businesses sell more through content. She is the host of Zest, a podcast that brings writing within listeners' reach.
- content strategy
- marketing consulting
- digital marketing

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30 Social Media Post Ideas: Engaging, Fresh Content Ideas for 2025
"I solemnly swear to create social media posts more often". Whether you're a marketing manager, content creator, or small business owner, you know that publishing consistently is key, especially when managing multiple social media accounts — and you vow to do it. But...
LinkedIn Content Calendar Template for Marketing Teams
LinkedIn has become one of the main platforms for professionals to demonstrate expertise and grow their network and personal brand. However, consistent posting is key, and that's where many get stuck. Are you feeling overwhelmed by managing your own LinkedIn presence...
Content Approval Workflow: How to Streamline Your Content Strategy
author featured articles, Marketing, Productivity, Social Media
Have you ever felt that there are too many cooks in the content kitchen? Without a content approval workflow, content creation can become overwhelming and inefficient. That's where approval software comes in. It empowers teams to streamline their processes while...
How to plan your PR calendar for more visibility in 2025
Managing a brand's reputation efficiently is no small feat. Powerful brands are not built through one-time flashy stunts but strategic, long-term initiatives. This takes planning and follow-through, which can only be achieved when everyone involved works based on a...
9 Essential Google My Business Tools to Boost Visibility & Get More Clients
If juggling multiple GMB accounts has become a headache, worry no more. I’ve curated a list of powerful Google My Business tools to simplify your account management, boost your online presence and help you attract more customers. Google Business Profile (formerly...
Social media risk management: essential strategies for brands
Brand, Inspiration, Marketing, Social Media
Social media is powerful: it can broadcast your message to millions, but it can just as easily amplify your mistakes. One wrong post, data breach, or poorly timed campaign can spark a backlash that damages your reputation overnight. Social media risk management is now...
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