Hello, avid reader, and welcome to the annual bookaholic meeting for marketers. Our loved industry is renowned for its fast pace and keeping up with everything is only becoming harder. But fear no more, you can always learn from the best experts in the industry. Books on social networking have become very popular in the last decade and there’s a good reason for it. Whenever you have a question, it is most likely that somebody else already answered it in a book about social media, marketing strategies, or even growth hacking.
Here is a list of top 30 books on Marketing and Social Media that you should definitely read this year. Digital marketing, strategy, content & many other such topics will help you understand what the best approach for your brand and business is.
Just to save your time, I grouped the books in 6 big categories. Jump where your favorite topic is:
Content Marketing Books
1. Everybody Writes by Ann Handley
Content is still king if done right, and Ann Handley teaches you the best strategies so you can write with purpose. Publisher, social media manager, marketer, one way or another, you have to deliver a message. So why not do it right?
Learn from Ann Handley’s experience what works best and how to adapt your writing to 2020. Choose the right words, show empathy, and genuinely write for your audience. This book is your go-to approach when writing online content.
Read about grammar rules to keep your content up to standards
Understand how to use storytelling for your business & clients
Learn how to become a trusted source
2. Confident Digital Content by Adam Waters
Confident Digital Content: Master the Fundamentals of Online Video, Design, Writing and Social Media to Supercharge Your Career by Adam Waters
So far, so good. It became obvious that digital marketing books are ruling this year and it is for two reasons only: digital strategies work and are cost-efficient. “Confident Digital Content” takes you on a journey through the important types of digital creativity you can use to do your job better.
This book is all about hard skills, from video editing to community management. And the best part? Every chapter gives you the chance to practice what you learn through exercises.
Learn how to use leadership and entrepreneurial skills in the digital environment
Get a look at what big companies do by reading their case studies
Understand the importance of high-value content in all its forms
3. 10x Marketing Formula by Garrett Moon
10x Marketing Formula: Your Blueprint for Creating ‘Competition-Free Content’ That Stands Out and Gets Results by Garrett Moon
This book presents a simple principle: if you do it the right way, your results should be ten times your effort. Garrett Moon used a formula to get these results for his startup and is now sharing it with everybody who wants to do the same.
10x Marketing Formula talks about ways you can find shortcuts to get better results faster. After reading this book, you’ll find your path to marketing success.
Learn how to work smarter, not harder
Find the details that work for your business, client, and industry
See how to write content so you can differentiate yourself from the crowd
4. They Ask, You Answer by Marcus Sheridan
They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan
This book represents a clear-cut strategy that will help you grow your business and drive sales with the power of the Internet. After reading it, you will surely reconsider your budget and invest more in digital campaigns and less on TV, radio, and print.
In this book, you will find one formula that you can easily adapt to your type of business. No matter the industry, your audience spends time online. Marcus Sheridan shows you how he brought his company back to life by simply answering questions.
Learn how to become the first option for your clients
Master your content by providing quality answers where your customers ask questions
Position yourself as an authority that has the answers, not as an authority that sells
5. Become a Content Brand by Chris Carter
Become a Content Brand: Build a Team, Own Your Audience, & Create Video Your Customers Will Love by Chris Carter
After building a network of over 150,000 creators, filmmakers, editors and marketers from around the world, author Chris Carter realized the growing demand for video content was more than one company could produce.
This was the catalyst for creating the book you are now reading about. He provides industry secrets, strategies and processes needed in order to develop a world class content marketing campaign.
Step by step instructions on how to create superior quality video with internal or external teams
How to supplement your in-house content with outstanding video professionals
How to own your own audience and produce content that your customers will love
6. Content Marketing by Gavin Turner
Content Marketing: Proven Strategies to Attract an Engaged Audience Online With Great Content and Social Media to Win More Customers, Build Your Brand and Boost your Business by Gavin Turner
According to Pew Research, 77% of US Adults go online daily. This means you can reach 77% of a whole nation in one day… if you know how.
This book shows the right roadmap to present your content and get the exposure you need to turn even a farmers shop into a worldwide company like Whole Foods Market.
Successful online content marketing strategies that big AAA companies use everyday
How one simple marketing step can rally your audience behind your mission and vision
Roadmaps and guidelines to building winning content marketing plans
1. Made to Stick by Chip Heath, Dan Heath
Either you want to admit it or not, we live in the “fake news era” and it became the norm for false ideas to stick. Why not learn from that and make your truth viral? Whether you’re into instagram marketing books, social media management books or anything similar, you might want to couple them with Dan Heath’s work. His understanding of the stickiest campaigns and ideas will only bring additional value.
In this book, the authors give you important insights and strategies to make your ideas stickier. Based on some of the most known experiments and campaigns, this book provides you with the recipe for your business’ success.
Always focus on the core message you want to send across
Ideas spread faster if you choose the right influencer
Emotional stories still sell
2. The Tipping Point by Malcolm Gladwell
In marketing, the tipping point is the moment when a product, business or idea reaches the trending zone. In this book, Malcolm Gladwell wants to prove that it only takes one right shot to start the discussions.
After reading this book, you will easily identify the people who create the phenomenon of word of mouth – which is basically the tipping point for any business.
Discover why companies with over 150 employees don’t work
You need to make your idea stick in order to tip
There are three types of people that can make an idea tip
3. Chasing The Monster Idea by Stefan Mumaw
Have fun while learning how to go after the idea that will turn the industry upside down. Learn from those who seized the opportunities and from those who ignored the signs and lost.
This book will show you how to measure the greatness of your idea with seven questions that challenge its potential. Take a look at what good ideas have in common and compare yours to the ones that already succeeded.
Learn how to check the potential of your idea through the seven questions
Create a system to check all your ideas
Case studies for success stories and stories that could have been successful
4. Start at the End by Matt Wallaert
Nowadays, companies overspend on marketing to drive engagement with products and services that people don’t want and won’t help them be happier and healthier.
This book argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren’t already doing it, then build products and services to bridge the gap.
Discover a roadmap for building products that matter
Gain an understanding of how people make decisions and how
Learn a new process for creating behavior change inside and outside of your organization
5. The Idea Factory by Bell Labs and the Great Age of American Innovation
Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation.
This book covers the history of many of the inventions that are behind our current world, but it also contains technical details to warm some little geek hearts.
Learn about origins of some of the twentieth century’s most important inventions
Read the story about the life and work of a small group of brilliant and eccentric men – Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker
Learn more about Bell Labs, where the foundational ideas on the management of innovation were born
Growth Hacking Books
1. The BAMF Bible 2019 by Josh Fechter
Growth hacking is not just a fancy word businesses use to look cool. Growth hacking is what successful businesses do in order to grow faster than others. Instead of starting to experiment now, use Josh Fechter’s tactics that you can apply right away.
It is not necessarily a book you read and forget about it, it is a book that you keep close in case you want to take a different approach in your marketing strategy.
Latest tools to use and combine in order to attract new customers
How to use user-generated content in your favor
Only actionable strategies for every platform you can imagine
2. Growth Hacker Marketing by Ryan Holiday
Did you ever notice how the cool newcomers didn’t use traditional marketing in order to make themselves famous? Giants like Facebook and AirBnb focused on growth hacking their way into the top.
Growth hacking is every startup’s dream strategy. Ryan Holiday explains in his bestseller book how to adopt the growth hacking mindset and what are the rules to follow.
Learn what tools are useful for your business & clients
See examples of companies that skyrocketed their business using fail proof growth hacking strategies
Learn about the concept of Product Market Fit
3. Entrepreneur Voices on Growth Hacking – Inc. The Staff of Entrepreneur Media
We all know that companies like Airbnb, Uber, and Dropbox have become famous for industry disruption and immense growth. But the growth hacking strategies that made them successful sometimes only work once.
Lucky for you, there’s no shortage of growth hacks. This book shares the inspirational stories of unconventional entrepreneurs who retooled companies and industries, while giving you the tools you need to do the same.
Achieve rapid business growth with strategic partnerships
Monetize your brand with out-of-the-box content marketing
Streamline every process with a team of hard-working specialists
4. The Growth Hacking Book by Parul Agrawal
The Growth Hacking Book. Most Guarded Growth Marketing Secrets The Silicon Valley Giants Don’t Want You To Know
This book features more than 35 marketing experts, entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies.
In today’s hyper-competitive business world, any insights on growth hacking are useful if you want to gain competitive advantage.
Discover the best growth strategies from Growth Hackers for Growth Hackers
A comprehensive overview of the mindset, skillset and toolset needed
Learn how to Identify and analyze growth channels
5. Olive Valley’s Growth Hacking Formula by Andrew Slack
This book takes a closer look at the 5P’s to scaling your own business. The formula is constantly evolving as the world around us changes, so must the way we operate.
Allowing your business to remain agile and innovative as you scale is difficult. The book explores each challenge in detail, giving you the tools to implement them within your own business.
Learn what are the five P’s of business growth
Strong internal IT systems, management data and documentation will help your business become more efficient
Investing in building the right culture for your business is essential when looking to scale
Online Marketing Books
1. Social Media ROI by Olivier Blanchard
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard
We’re all creators, but how do you measure results? Especially in the digital world, there are so many aspects you can take into account that sometimes the goal fades away. No worries, a good book on social media can help you find the right process and take the first step towards your target. A social media analytics book is even better.
Social Media requires a process, from strategy to analysis and optimization (something marketers forget about sometimes), and this book is all about best practices to achieve your financial and non-financial goals. No matter what your pains are, Social Media ROI provides the solution to it.
Learn how to create a Social Media strategy that will perform
Listen to your audience before you say something
Use social media as a tool for customer support
2. The New Rules of Marketing and PR by David Meerman Scott
The New Rules of Marketing and PR: 6th Edition, How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott
Everybody is going digital and it seems a great number of tactics promise to bring success. So how do you keep up? The New Rules of Marketing is one of the best marketing books of the decade. The 6th edition focuses on cost-efficient strategies for your business and will teach you everything you need to know about choosing the right target, and delivering the right message at the right time on the right platform.
Stay one step ahead of your competitors with David Meerman Scott’s book that will bring you up to speed with modern approaches for social media, videos, mobile apps, and many more. If you’re looking for social media advertising books, make sure you add this to your list.
Transparent case studies you can use for your business or client
Latest features for the Social Media platforms
Tactics that work for your company
3. This Is Marketing by Seth Godin
Everybody’s favorite marketer puts you to serious work with his marketing insights in “This Is Marketing”. This is an amazing book about how to solve your clients’ problems through marketing. Seth Godin advises putting your customer first, above your profit and business. Make sure you have personalized messages for every audience, no matter how small.
How to gain your audience’s trust
Create opportunities for your customers
Always be empathetic and honest in your business
4. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
One of the best Social Media Marketing books that are out there, “Jab, Jab, Jab, Right Hook” explains how to gain success through communicating and being dedicated to your customers instead of going directly after the big sale. Gary Vaynerchuk explains what to do in order to make your customers happy and become their go-to source. It also answers the glorious question: when to place the sales message.
Understand the importance of fighting for your customers and beating your competitors with strategic moves. In Social Media, your jab is your content, but your right hook is the context. Make sure you add this one on your list with social networking books to read in 2020.
Understand how to make clear statements
Reminder to double check everything before you ask something from your audience
Prepare a lean landing for your customers starting with their onboarding
Community Management Books
1. What Customers Crave by Nicholas J. Webb
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint by Nicholas J. Webb
There’s a big difference between knowing what your customers want and guessing what your customers want. Creating a customer-centered product or service will make it or break it. Nicholas J. Webb studies how the economy changed the consumer behavior and what the best methods to keep up are.
The author suggests you’ll find two things about your customers: what they love and what they hate. From there, you can build everything according to reality. This useful book provides a handful of tools and case studies ready to give you a boost.
Understand who your customers are and what their values are
Filtering your audiences can bring a big change
You can partner up with your clients to create something valuable
2. Pre-Suasion by Robert Cialdini
In this book, Robert Cialdini shows that the moment you address the message is more important than the information itself. In this era, most of the people can make a speech, but not a lot succeed in achieving their goal. Through this book, the author teaches you how to use the right time when communicating something, so you can increase the responsiveness of your audience.
“Pre-suaders”, as Robert Cialdini calls those who use his method, triumph by shifting the attention before making the move. This book is full of studies that prove the techniques work in your favor.
Building trust is not easy, but you can learn to do it
Mystery can be used for your benefit
Context impacts everything
3. Building a StoryBrand by Donald Miller
The relationship you create with your clients is crucial. If you have a social media book on your nightstand, try adding this one to keep it company, as you will see how Donald Miller successfully applies the seven universal elements of powerful stories to create a bond between the business and customers.
Many times, customers don’t really understand what your business is about and what benefits it could bring them. After reading this book, you will certainly know how to make your assets shine.
The seven universal story points all humans vibe with
Customers buying behavior
Learn how to create your brand’s message
4. The Art of Client Service by Robert Solomon
The Art of Client Service: Revised and Updated Edition: 58 Things Every Advertising & Marketing Professional Should Know
If a big part of your job is interacting with and helping your clients, this book is a must read. Robert Solomon gets straight to the subject with 58 concepts on how to improve your client service abilities.
The Art of Client Service is not a book dedicated only to those working in the client service department. Anybody from an agency or a marketing team will find priceless resources and quick tips for the day to day job.
Learn how to write a letter of proposal
See what happens when you screw up
Learn how to be short, but explicit
1. The Power of Habit by Charles Duhigg
Not necessarily a marketing book, The Power of Habit teaches you to get rid of bad habits and transform all your potential into good habits. It’s all science.
Charles Duhigg shows you how successful people made it and explains the behind the scenes of some of the most appreciated businesses, concepts, and teams. Hopefully, he’ll make you implement the “keystone habits” you want. Sky’s the limit if you understand how habits operate.
Habits determine why some succeed while others fail
Understand why you never forget a habit
The importance of choosing the right keystone
2. Start with Why by Simon Sinek
If you were to think about what is the most powerful question you can ask, “WHY” definitely has a certain sonority. Why? Because it can show if your dialogist knows what he or she is saying because you can test if your idea has any ground, or if your audience really enjoys your content.
In his book, Simon Sinek takes a deep dive into the pool of questions and shows how “why” can save you a lot of time and effort. Alternatively, here’s Simon talking about the Why concept in his TED Talk.
Understand why people buy more of the “why” behind your doing it and less of the what you’re doing
Companies that know to answer to every “why” are those who are the most successful
Learn the principles of the Golden Circle
3. Chaos Monkeys by Antonio Garcia Martinez
A book like you never read before about the tech bubble and the secrets nobody wants you to know. Antonio Garcia Martinez, an almost paria of the Silicon Valley culture, talks about data usage, his decisions in the personal and professional life, and what a chaos monkey like him can do or undo for a business.
If you are the risk taker type or at least aspire to become one, this books is for you.
Discover how new technology businesses are funded
Deep dive into the Facebook and Twitter culture
What is the pattern for the Silicon Valley tech companies
4. Atomic Habits by James Clear
Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work.
Get ready to be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field.
Make time for new habits (even when life gets crazy)
Methods to overcome a lack of motivation and willpower
Learn how to design your environment to make success easier
5. Deep Work by Cal Newport
Deep work is one of the most valuable skills in our economy and it is becoming increasingly rare. This means it can be a competitive advantage if you learn how to master it. Instead of arguing distraction is bad, the author instead celebrates the power of its opposite.
Get ready for a rigorous training regimen, presented as a series of four “rules” for transforming your mind and habits to support this skill.
Learn more about the concept of deep work
Discover how to master complicated information
In almost any profession, cultivating a deep work ethic will produce massive benefits
BONUS! Uprising Stars You Should Keep an Eye On in 2020
Even though you see the top 20 books about Social Media & Marketing here, we suggest you keep an eye open for other authors too.
Marketing Teams of the Future by Vlad Calus
The Marketing Teams of the Future is an ebook that navigates content marketing’s journey from the early beginnings and dives into a profound analysis of today’s industry.
You will find patterns, principles, and workflows that will help upgrade current workflow and processes for a future-proof team. The book is free to download for everyone in every format.
The 10X Rule by Grant Cardone
Grant Cardone is the bestselling author of “The 10X Rule” and “If You’re Not First, You’re Last” as well as a sales trainer, speaker, and entrepreneur who has worked in real estate and the auto industry. Grant Cardone is a real estate mogul and he was named the #1 marketer to watch in 2017 by Forbes Magazine.
The New Relationship Marketing by Mari Smith
Mari Smith is one of the world’s leading social media thought leaders, widely recognized for her Facebook marketing expertise. She is the author of “The New Relationship Marketing” and coauthor of “Facebook Marketing: An Hour A Day”.
Mari Smith’s background includes over twelve years in the fields of relationships, marketing, and Internet technology. As a passionate social media leader since 2007, Mari travels the United States and internationally to provide engaging social media keynotes and in-depth training to entrepreneurs and corporations.
Maximize Your Social by Neal Schaffer
Neal Schaffer is a recognized leader in the world of business social media. In addition to being named one of marketing’s ten biggest thought leaders by CMO.com, Neal has also been recognized as a Forbes Top 50 Social Media Power Influencer as well as a Forbes Top 5 Social Sales Influencer.
As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” (Wiley) but has also published two other award-winning and critically acclaimed social media books: “Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn”. If you’re looking for a great social media strategy book to read in 2020, give it a try.
Participation Marketing by Michael Brito
Michael Brito has been building brands online since Al Gore invented the internet. He is a digital strategist, published author, TEDx speaker, adjunct professor, and avid 49ers and Lakers fan, with over 20+ years of experience helping brands break through the clutter and reach their target audience with laser-focused precision—the right story, at the right time, in the right channel, and with the right media. The result: game-changing, data-driven content.
This unique methodology requires a combination of audience intelligence, creative editorial content, and targeted paid media. He has worked and consulted with several Fortune 500 companies implementing digital marketing programs globally and built online communities before social media was even a thing.
Digital Marketing Growth Hacks by Jamie Turner
Jamie Turner is an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, Holiday Inn, and other global brands tackle complex business problems.
He is the co-author of “Go Mobile”, which was the #1 best-selling mobile marketing book on Amazon when it was first released; “How to Make Money with Social Media”, which is now in its second edition; and “Digital Marketing Growth Hacks”.
The Manifesto on Content Marketing Teams by Xenia Muntean
The Manifesto on Content Marketing Teams is a statement of belief on how teams should work together in the new world of content marketing.
Expect a realistic industry audit with a hopeful guide on mastering content operations.The book is free to download for everyone in every format.
Choose Your First Book
We’re living in the digital era and one blog post may seem more efficient than actually reading a book. But if you really want to figure out what you’re missing, you need to take time and see the details that are making the difference. And whenever you’re ready to try out your new skills, Planable is here to help you make things happen.
So choose your favorite books and never stop learning!