18 min read
Hello, avid reader, and welcome to the annual bookaholic meeting for marketers. Our loved industry is renown for its fast pace and keeping up with everything is only becoming harder. But fear no more, you can always learn from the best experts in the industry. Whenever you have a question, it is most likely that somebody else already answered it in a book.
Here is a list of top 20 books on Marketing and Social Media that you should definitely read this year. Digital marketing, strategy, content & many other such topics will help you understand what the best approach for your brand and business is.



Just to save your time, I grouped the books in 6 big categories. Jump where your favorite topic is:


Content Marketing Books


1. Everybody Writes by Ann Handley 


best marketing books
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley




Content is still king if done right, and Ann Handley teaches you the best strategies so you can write with purpose. Publisher, social media manager, marketer, one way or another, you have to deliver a message. So why not do it right?
Learn from Ann Handley’s experience what works best and how to adapt your writing to 2019. Choose the right words, show empathy, and genuinely write for your audience. This book is your go-to approach when writing online content.

Key Takeaways

  • Read about grammar rules to keep your content up to standards
  • Understand how to use storytelling for your business & clients
  • Learn how to become a trusted source


2. Confident Digital Content by Adam Waters


marketing books
Confident Digital Content: Master the Fundamentals of Online Video, Design, Writing and Social Media to Supercharge Your Career by Adam Waters
So far, so good. It became obvious that digital marketing books are ruling this year and it is for two reasons only: digital strategies work and are cost-efficient. “Confident Digital Content” takes you on a journey through the important types of digital creativity you can use to do your job better.
This book is all about hard skills, from video editing to community management. And the best part? Every chapter gives you the chance to practice what you learn through exercises.

Key Takeaways

  • Learn how to use leadership and entrepreneurial skills in the digital environment
  • Get a look at what big companies do by reading their case studies
  • Understand the importance of high-value content in all its forms


3. 10x Marketing Formula by Garrett Moon


best books on marketing
10x Marketing Formula: Your Blueprint for Creating ‘Competition-Free Content’ That Stands Out and Gets Results by Garrett Moon
This book presents a simple principle: if you do it the right way, your results should be ten times your effort. Garrett Moon used a formula to get these results for his startup and is now sharing it with everybody who wants to do the same.
10x Marketing Formula talks about ways you can find shortcuts to get better results faster. After reading this book, you’ll find your path to marketing success.

Key Takeaways

  • Learn how to work smarter, not harder
  • Find the details that work for your business, client, and industry
  • See how to write content so you can differentiate yourself from the crowd


4. They Ask, You Answer by Marcus Sheridan


digital marketing books
They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan
This book represents a clear-cut strategy that will help you grow your business and drive sales with the power of the Internet. After reading it, you will surely reconsider your budget and invest more in digital campaigns and less on TV, radio, and print.
In this book, you will find one formula that you can easily adapt to your type of business. No matter the industry, your audience spends time online. Marcus Sheridan shows you how he brought his company back to life by simply answering questions.

Key Takeaways

  • Learn how to become the first option for your clients
  • Master your content by providing quality answers where your customers ask questions
  • Position yourself as an authority that has the answers, not as an authority that sells


Ideation Books

1. Made to Stick by Chip Heath, Dan Heath 


social media marketing books
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath
Either you want to admit it or not, we live in the “fake news era” and it became the norm for false ideas to stick. Why not learn from that and make your truth viral?
In this book, the authors give you important insights and strategies to make your ideas stickier. Based on some of the most known experiments and campaigns, this book provides you with the recipe for your business’ success.

Key Takeaways

  • Always focus on the core message you want to send across
  • Ideas spread faster if you choose the right influencer
  • Emotional stories still sell


2. The Tipping Point by Malcolm Gladwell


best digital marketing books
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
In marketing, the tipping point is the moment when a product, business or idea reaches the trending zone. In this book, Malcolm Gladwell wants to prove that it only takes one right shot to start the discussions.
After reading this book, you will easily identify the people who create the phenomenon of word of mouth – which is basically the tipping point for any business.

Key Takeaways

  • Discover why companies with over 150 employees don’t work
  • You need to make your idea stick in order to tip
  • There are three types of people that can make an idea tip


3. Chasing The Monster Idea by Stefan Mumaw


best social media marketing books
Chasing The Monster Idea: The Marketer’s Almanac by Stefan Mumaw
Have fun while learning how to go after the idea that will turn the industry upside down. Learn from those who seized the opportunities and from those who ignored the signs and lost.
This books will show you how to measure the greatness of your idea with seven questions that challenge its potential. Take a look at what good ideas have in common and compare yours to the ones that already succeeded.

Key Takeaways

  • Learn how to check the potential of your idea through the seven questions
  • Create a system to check all your ideas
  • Case studies for success stories and stories that could have been successful


Growth Hacking Books

1. The BAMF Bible 2019 by Josh Fechter


top marketing books
The BAMF Bible 2019: 30+ Case Studies  of the Best Growth Hacks for 2019
Growth hacking is not just a fancy word businesses use to look cool. Growth hacking is what successful businesses do in order to grow faster than others. Instead of starting to experiment now, use Josh Fechter’s tactics that you can apply right away.
It is not necessarily a book you read and forget about it, it is a book that you keep close in case you want to take a different approach in your marketing strategy.

Key Takeaways

  • Latest tools to use and combine in order to attract new customers
  • How to use user-generated content in your favor
  • Only actionable strategies for every platform you can imagine


2. Growth Hacker Marketing by Ryan Holiday

books on marketing
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday
Did you ever notice how the cool newcomers didn’t use traditional marketing in order to make themselves famous? Giants like Facebook and AirBnb focused on growth hacking their way into the top.
Growth hacking is every startup’s dream strategy. Ryan Holiday explains in his bestseller book how to adopt the growth hacking mindset and what are the rules to follow.

Key Takeaways

  • Learn what tools are useful for your business & clients
  • See examples of companies that skyrocketed their business using fail proof growth hacking strategies
  • Learn about the concept of Product Market Fit


Online Marketing Books

1. Social Media ROI by Olivier Blanchard


best books on social media marketing
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard
We’re all creators, but how do you measure results? Especially in the digital world, there are so many aspects you can take account that sometimes the goal fades away.
Social Media requires a process, from strategy to analysis and optimization (something marketers forget about sometimes), and this book is all about best practices to achieve your financial and non-financial goals. No matter what your pains are, Social Media ROI provides the solution to it.

Key Takeaways

  • Learn how to create a Social Media strategy that will perform
  • Listen to your audience before you say something
  • Use social media as a tool for customer support


2. The New Rules of Marketing and PR by David Meerman Scott


marketing strategy books
The New Rules of Marketing and PR: 6th Edition, How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott
Everybody is going digital and it seems a great number of tactics promise to bring success. So how do you keep up? The New Rules of Marketing is one of the best marketing books of the decade. The 6th edition focuses on cost-efficient strategies for your business and will teach you everything you need to know about choosing the right target, and delivering the right message at the right time on the right platform.
Stay one step ahead of your competitors with David Meerman Scott’s book that will bring you up to speed with modern approaches for social media, videos, mobile apps, and many more.

Key Takeaways

  • Transparent case studies you can use for your business or client
  • Latest features for the Social Media platforms
  • Tactics that work for your company


3. This Is Marketing by Seth Godin


best books on digital marketing
This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin
Everybody’s favorite marketer puts you to serious work with his marketing insights in “This Is Marketing”. This is an amazing book about how to solve your clients’ problems through marketing. Seth Godin advises putting your customer first, above your profit and business. Make sure you have personalized messages for every audience, no matter how small.

   Key Takeaways

  • How to gain your audience’s trust
  • Create opportunities for your customers
  • Always be empathetic and honest in your business


4. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk


books on social media marketing
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
One of the best Social Media Marketing books that are out there, “Jab, Jab, Jab, Right Hook” explains how to gain success through communicating and being dedicated to your customers instead of going directly after the big sale. Gary Vaynerchuk explains what to do in order to make your customers happy and become their go-to source. It also answers the glorious question: when to place the sales message.
Understand the importance of fighting for your customers and beating your competitors with strategic moves. In Social Media, your jab is your content, but your right hook is the context.

Key Takeaways

  • Understand how to make clear statements
  • Reminder to double check everything before you ask something from your audience
  • Prepare a lean landing for your customers starting with their onboarding


Community Management Books

1. What Customers Crave by Nicholas J. Webb


content marketing books
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint by Nicholas J. Webb
There’s a big difference between knowing what your customers want and guessing what your customers want. Creating a customer-centered product or service will make it or break it. Nicholas J. Webb studies how the economy changed the consumer behavior and what the best methods to keep up are.
The author suggests you’ll find two things about your customers: what they love and what they hate. From there, you can build everything according to reality. This useful book provides a handful of tools and case studies ready to give you a boost.

Key Takeaways

  • Understand who your customers are and what their values are
  • Filtering your audiences can bring a big change
  • You can partner up with your clients to create something valuable


2. Pre-Suasion by Robert Cialdini


social media books
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini
In this book, Robert Cialdini shows that the moment you address the message is more important than the information itself. In this era, most of the people can make a speech, but not a lot succeed in achieving their goal. Through this book, the author teaches you how to use the right time when communicating something, so you can increase the responsiveness of your audience.
“Pre-suaders”, as Robert Cialdini calls those who use his method, triumph by shifting the attention before making the move. This book is full of studies that prove the techniques work in your favor.

Key Takeaways

  • Building trust is not easy, but you can learn to do it
  • Mystery can be used for your benefit
  • Context impacts everything


3. Building a StoryBrand by Donald Miller


social media marketing books
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
The relationship you create with your clients is crucial. In this book, you will see how Donald Miller successfully applies the seven universal elements of powerful stories to create a bond between the business and customers.
Many times, customers don’t really understand what your business is about and what benefits it could bring them. After reading this book, you will certainly know how to make your assets shine.

Key Takeaways

  • The seven universal story points all humans vibe with
  • Customers buying behavior
  • Learn how to create your brand’s message


4. The Art of Client Service by Robert Solomon


best social media marketing books
The Art of Client Service: Revised and Updated Edition: 58 Things Every Advertising & Marketing Professional Should Know
If a big part of your job is interacting with and helping your clients, this books is a must read. Robert Solomon gets straight to the subject with 58 concepts on how to improve your client service abilities.
The Art of Client Service is not a book dedicated only to those working in the client service department. Anybody from an agency or a marketing team will find priceless resources and quick tips for the day to day job.

Key Takeaways

  • Learn how to write a letter of proposal
  • See what happens when you screw up
  • Learn how to be short, but explicit


Productivity Books

1. The Power of Habit by Charles Duhigg


books on social media
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
Not necessarily a marketing book, The Power of Habit teaches you to get rid of bad habits and transform all your potential into good habits. It’s all science.
Charles Duhigg shows you how successful people made it and explains the behind the scenes of some of the most appreciated businesses, concepts, and teams. Hopefully, he’ll make you implement the “keystone habits” you want. Sky’s the limit if you understand how habits operate.

Key Takeaways

  • Habits determine why some succeed while others fail
  • Understand why you never forget a habit
  • The importance of choosing the right keystone


2. Start with Why by Simon Sinek


books about social media
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
If you were to think about what is the most powerful question you can ask, “WHY” definitely has a certain sonority. Why? Because it can show if your dialogist knows what he or she is saying because you can test if your idea has any ground, or if your audience really enjoys your content.
In his book, Simon Sinek takes a deep dive into the pool of questions and shows how “why” can save you a lot of time and effort. Alternatively, here’s Simon talking about the Why concept in his TED Talk.

Key Takeaways

  • Understand why people buy more of the “why” behind your doing it and less of the what you’re doing
  • Companies that know to answer to every “why” are those who are the most successful
  • Learn the principles of the Golden Circle


3. Chaos Monkeys by Antonio Garcia Martinez


best books on social media marketing
Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley by Antonio Garcia Martinez
A book like you never read before about the tech bubble and the secrets nobody wants you to know. Antonio Garcia Martinez, an almost paria of the Silicon Valley culture, talks about data usage, his decisions in the personal and professional life, and what a chaos monkey like him can do or undo for a business.
If you are the risk taker type or at least aspire to become one, this books is for you.

Key Takeaways

  • Discover how new technology businesses are funded
  • Deep dive into the Facebook and Twitter culture
  • What is the pattern for the Silicon Valley tech companies


BONUS! Uprising Stars You Should Keep an Eye On in 2019

Even though you see the top 20 books about Social Media & Marketing here, we suggest you keep an eye open for other authors too.


Marketing Teams of the Future by Vlad Calus


book marketing teams of the future - vlad calusThe Marketing Teams of the Future is an ebook that navigates content marketing’s journey from the early beginnings and dives into a profound analysis of today’s industry.
You will find patterns, principles, and workflows that will help upgrade current workflow and processes for a future-proof team. The book is free to download for everyone in every format.



The 10X Rule by Grant Cardone


Grant Cardone is the bestselling author of “The 10X Rule” and “If You’re Not First, You’re Last” as well as a sales trainer, speaker, and entrepreneur who has worked in real estate and the auto industry. Grant Cardone is a real estate mogul and he was named the #1 marketer to watch in 2017 by Forbes Magazine.




The New Relationship Marketing by Mari Smith


Mari Smith is one of the world’s leading social media thought leaders, widely recognized for her Facebook marketing expertise. She is the author of “The New Relationship Marketing” and coauthor of “Facebook Marketing: An Hour A Day”.
Mari Smith’s background includes over twelve years in the fields of relationships, marketing, and Internet technology. As a passionate social media leader since 2007, Mari travels the United States and internationally to provide engaging social media keynotes and in-depth training to entrepreneurs and corporations.


Maximize Your Social by Neal Schaffer


Neal Schaffer is a recognized leader in the world of business social media. In addition to being named one of marketing’s ten biggest thought leaders by CMO.com,  Neal has also been recognized as a Forbes Top 50 Social Media Power Influencer as well as a Forbes Top 5 Social Sales Influencer.
As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” (Wiley)  but has also published two other award-winning and critically acclaimed social media books: “Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn”.


Participation Marketing by Michael Brito


Michael Brito has been building brands online since Al Gore invented the internet. He is a digital strategist, published author, TEDx speaker, adjunct professor, and avid 49ers and Lakers fan, with over 20+ years of experience helping brands break through the clutter and reach their target audience with laser-focused precision—the right story, at the right time, in the right channel, and with the right media. The result: game-changing, data-driven content.
This unique methodology requires a combination of audience intelligence, creative editorial content, and targeted paid media. He has worked and consulted with several Fortune 500 companies implementing digital marketing programs globally and built online communities before social media was even a thing.


Digital Marketing Growth Hacks by Jamie Turner


Jamie Turner is an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, Holiday Inn, and other global brands tackle complex business problems.
He is the co-author of “Go Mobile”, which was the #1 best-selling mobile marketing book on Amazon when it was first released; “How to Make Money with Social Media”, which is now in its second edition; and “Digital Marketing Growth Hacks”.




Choose Your First Book

We’re living in the digital era and one blog post may seem more efficient than actually reading a book. But if you really want to figure out what you’re missing, you need to take time and see the details that are making the difference. And whenever you’re ready to try out your new skills, Planable is here to help you make things happen.
So choose your favorite books and never stop learning!


Luciana Nitu, Awesome Marketer @Planable. Digital devotee, & data junky. SEO is my religion and Social Media is my playground. Reciprocate is my favorite word for both its meaning and its sound.
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